Inside Brit + Co’s new Snapchat Discover partnership to brand the holidays

Brit + Co. is bringing its DIY lifestyle to Snapchat for the Easter and the rest of holidays going forward, thanks to a deal it struck with the media messaging app, which was being announced today. Brit Morin is the face of the digital media and commerce-focused publisher, and is now the latest content partner to latch its star to Snapchat’s growing platform of 100 million, mostly young, users. The terms of the deal were not released, but Brit + Co., after a trial run over the holidays last year, will host a semi-regular Discover channel. The post Inside Brit + Co’s new Snapchat Discover partnership to brand the holidays appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-25 00:00:00 UTC ]
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Faber strikes partnership with Liberty London Fabrics

Faber has announced a “unique” publishing partnership with Liberty London Fabrics. Continue reading at The Bookseller

[ The Bookseller | 2017-09-06 00:00:00 UTC ]
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T Magazine, Trusted Media Brands Staff Up | People on the Move

Foreign Policy taps a new editor-in-chief, Refinery29 names a senior fashion editor, and more… The post T Magazine, Trusted Media Brands Staff Up | People on the Move appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-08-24 00:00:00 UTC ]
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‘The app isn’t always brand-safe’: Why Grindr is trying to become a publisher

Grindr hopes its new publishing arm can win over big brands that would otherwise steer clear of hookup apps. The post ‘The app isn’t always brand-safe’: Why Grindr is trying to become a publisher appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-08-16 00:00:00 UTC ]
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Halo Top Ice Cream and FX Are the First Brands to Back Gay Dating App Grindr’s New Digital Magazine

After quietly rolling out a digital publication earlier this year, Grindr is making its push into digital media official today with the launch of lifestyle site Into, which it hopes will attract ad dollars from brands looking to advertise around LGBTQ content. Into launched in March as part of a... Continue reading at AdWeek

[ AdWeek | 2017-08-15 00:00:00 UTC ]
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Big brand probes dominate FT business book longlist

The 17-strong longlist for the 2017 Financial Times and McKinsey Business Book of the Year has been announced, with perspectives on modern phenomena such as driverless cars, Uber and the history of the iPhone, and studies on Facebook, Google, and Amazon making the cut. Continue reading at The Bookseller

[ The Bookseller | 2017-08-15 00:00:00 UTC ]
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Partnerships: Germany’s Klett Teams with Romania’s Editorial Art in Educational Publishing

Watching Romanian youth leave for education elsewhere in Europe, Bucharest's Grupal Editorial Art is teaming up with Stuttgart's Klett Gruppe to raise educational standards at home. The post Partnerships: Germany’s Klett Teams with Romania’s Editorial Art in Educational Publishing appeared first... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-08-14 00:00:00 UTC ]
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National Trust unveils publishing partnership with Falmouth University

The “first collaborative publishing venture of its kind” between the National Trust and Falmouth University has been unveiled. Continue reading at The Bookseller

[ The Bookseller | 2017-08-11 00:00:00 UTC ]
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Armed man barricaded inside Fairfax home prompts SWAT team response

SWAT officers Wednesday evening were trying to coax an armed barricaded suspect out of a home in the Fairfax neighborhood, police sad. The hours-long standoff began about 4:30 p.m., when police were called to the 600 block of North Edinburgh Avenue after reports of a man holding family members... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-08-10 00:00:00 UTC ]
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Acquisitions: Netflix Buys Millarworld; Barnes & Noble Education Buys Student Brands

Netflix acquires comic book publisher Millarworld. Barnes & Noble Education adds positions in Brazil, France, Mexico with Student Brands. The post Acquisitions: Netflix Buys Millarworld; Barnes & Noble Education Buys Student Brands appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-08-08 00:00:00 UTC ]
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B&N Education Buys Student Brands for $58.5 Million

Barnes & Noble Education has acquired Student Brands, a direct-to-student subscription-based writing skills service, for $58.5 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-07 00:00:00 UTC ]
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Judith Jones, editor who discovered Julia Child, dead at 93

Judith Jones, a consummate literary editor who helped revolutionize American cuisine by publishing Julia Child and other groundbreaking cookbook authors, worked for decades with John Updike and Anne... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2017-08-02 00:00:00 UTC ]
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Failure to Build Brands Is Hurting the Economy, GroupM's Irwin Gotlieb Says

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[ Advertising Age | 2017-07-31 00:00:00 UTC ]
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Trusted Media Brands to Distribute Reminisce Across Newsstands

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[ Folio Magazine | 2017-07-27 00:00:00 UTC ]
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Why publishers are testing an old Facebook tool originally designed for brands

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[ Digiday | 2017-07-25 00:00:00 UTC ]
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Wattpad Opens Partnership With France’s Hachette Romans: First Titles in September

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[ Publishing Perspectives | 2017-07-18 00:00:00 UTC ]
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Publishers are switching affections from Snapchat to Instagram

Facebook’s Instagram is copying Snapchat’s features left and right, and the moves are paying off with publishers. The post Publishers are switching affections from Snapchat to Instagram appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-07-14 00:00:00 UTC ]
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Podcast: Billboard’s Shira Brown on premium video and Snapchat for grown-ups

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[ Digiday | 2017-07-13 00:00:00 UTC ]
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