TV lovers who tweet can have real-time and potentially very profitable benefits for shows and advertisers, according to newly updated research from Twitter. The TVxTwitter Playbook features research from Twitter compiled using its own internal data as well as data from Nielsen and others. "The TV conversation on Twitter strongly influences mainstream media as well as consumer attitudes and behaviors," said Twitter global media and agency research director Anjali Midha. "As the research in our TVxTwitter Playbook demonstrates, there are actionable strategies and tactics that can help both programming content and advertising work harder by tapping into the power of their audiences." Here's a look at some key findings: Infographic: Carlos Monteiro This story first appeared in the Sept. 21 issue of Adweek magazine. Click here to subscribe. Continue reading at 'AdWeek'
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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The circulations of IPC's Soaplife and Hearst Magazines' Inside Soap have fallen significantly year on year, although the majority of TV titles avoided large declines, according to the July to December 2011 magazine ABC figures. Continue reading at Media Week
[ Media Week | 2012-02-16 00:00:00 UTC ]
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Sales of Charles Dickens' Great Expectations have rocketed thanks to the BBC's lavish... Continue reading at The Bookseller
[ The Bookseller | 2012-01-12 00:00:00 UTC ]
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"The TV Book Club" returns to More4 on Sunday 29th January with author S J Watson's... Continue reading at The Bookseller
[ The Bookseller | 2012-01-05 00:00:00 UTC ]
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"The TV Book Club" returns to More4 on Sunday 29th January with author S J Watson's... Continue reading at The Bookseller
[ The Bookseller | 2012-01-05 00:00:00 UTC ]
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E-books are expected to account for 17% of Simon & Schuster's total revenue in 2011,... Continue reading at The Bookseller
[ The Bookseller | 2011-12-20 00:00:00 UTC ]
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It may be increasingly common for first-time authors who cant place their book with a trade house to publish themselves. But its pretty rare for a self-published book to sell more than 1.5 million copiesor move to the small screen as an animated film to be aired on CBS in prime time on Black... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-11-04 00:00:00 UTC ]
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Publishers Weekly now has more than 200,000 Twitter followers, passing that mark last week and as of today has more that 203,000 following the magazine via @PublishersWkly. Eileen Gardner, a self-professed pop culture junkie and aspiring author, was the 200,000th PW follower. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-10-25 00:00:00 UTC ]
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With print media in decline, magazine companies are working feverishly to get a foothold in TV and video. Two that have been especially aggressive on this front are Condé Nast, which just started an entertainment division and hired cable vet Dawn Ostroff to run it; and Hearst Corp., which... Continue reading at AdWeek
[ AdWeek | 2011-10-18 00:00:00 UTC ]
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Twitter has become part of the daily routine for almost every editor, but are you using it as effectively as you can? Here, four very different editors offer their advice for engaging and growing readership via Twitter. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-10 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 28/09/2011 - 08:39 Pan Macmillan will be holding the world's first live Twitter book signing to launch Lord Alan Sugar's book The Way I See It: Rants, Revelations and Rules for Life. The signing will be held over www.lordsugar.tv at 1pm... Continue reading at The Bookseller
[ The Bookseller | 2011-09-28 00:00:00 UTC ]
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Twitter has become part of the daily routine for almost every editor, but are you using it as effectively as you can? Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-28 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 16/09/2011 - 16:12 Walker Books is strengthening its licensing operations in order to exploit forthcoming television deals for its properties including the Tilly and Friends series and Sam McBratney and Anita Jerams Guess How Much I Love You.... Continue reading at The Bookseller
[ The Bookseller | 2011-09-16 00:00:00 UTC ]
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On Tuesday Twitter announced that it's launching a new analytics tool that will initially be available to a select group of partners as a pilot program, but will be made available to everyone in the "next few weeks." Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-15 00:00:00 UTC ]
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Publication Date: Wed, 24/08/2011 - 08:25 BBC Books is to launch a publishing programme around Bafta-winning TV series "Sherlock", which was inspired by the adventures of Arthur Conan Doyle's Victorian detective Sherlock Holmes. The titles will each feature the show's branding and introductions... Continue reading at The Bookseller
[ The Bookseller | 2011-08-24 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 15/08/2011 - 08:20 Abrams has bought a book looking at the history of Oprah Winfrey's US chat show. Abrams c.e.o. and president Michael Jacobs and editorial director Deborah Aaronson bought world rights from Erik Logan, president of Harpo, Inc,... Continue reading at The Bookseller
[ The Bookseller | 2011-08-15 00:00:00 UTC ]
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Measurement company Nielsen has long offered the industry standard for TV ratings, but can it do the same for the Web? Later this month, Nielsen will release a new service that measures online ad campaigns in a way thats similar to how branded ad campaigns are measured on television. Online... Continue reading at AdWeek
[ AdWeek | 2011-08-10 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 05/08/2011 - 14:23 Publishers have welcomed the news that Amanda Ross, Cactus TV md, may launch a television programme dedicated to childrens books. read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-05 00:00:00 UTC ]
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Publication Date: Mon, 13/06/2011 - 08:55 Emma Henderson's Orange-shortlisted Grace Williams Says It Loud and the latest novel by American thriller writer Dennis Lehane have been picked for the summer season of "The TV Book Club". Returning on Sunday 26th June on More 4, with repeats on Channel... Continue reading at The Bookseller
[ The Bookseller | 2011-06-13 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 07/06/2011 - 10:47 Crime writer David Hewson is to novelise the Bafta-winning Danish crime TV series "The Killing" for Pan Macmillan, following the publisher's acquisition of world novelisation rights. Acquiring editor Trisha Jackson said:... Continue reading at The Bookseller
[ The Bookseller | 2011-06-07 00:00:00 UTC ]
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It's been two years since PW took the first snapshot of the publishing world on Twitter. In May 2009 we looked at the followings 16 imprints and publishers had on the social networking site. At the time, a lot of imprints weren't even on Twitter, and we thought the word "twittering" was an... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-06 00:00:00 UTC ]
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