The publisher-dominated Interactive Advertising Bureau has long relegated ad-tech companies to second tier, "associate" membership. But that era is now over. Today, the industry group announced a restructuring which will grant ad-tech companies full general membership, allowing them to vote on the IAB's policies and assume leadership positions for the first time."This reflects the changing and evolution of the industry," said Patrick Dolan, exec VP-chief operating officer of the IAB, in an interview with Ad Age. "It's much more representative of what reality is."The inclusion of ad-tech companies signals a major philosophical shift among digital publishers. Not long ago, these publishers engaged ad-tech companies with a sense of dread, fearing automation and the aggregation of audiences would drive down their ad prices. In a short period though, automation turned into an unavoidable fact of life in the digital advertising industry. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
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Domain Communications, the parent company of Oasis Audio, is expanding its publishing line to include branded home video products under a new name, Oasis Family Media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-18 00:00:00 UTC ]
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Online literary magazine Electric Lit’s recent Bodega Project is an appreciative counter to the new tech firm called Bodega. Launched by two ex-Google staffers, Bodega (the start-up) received some harsh criticism this week for threatening the beloved corner stores. The company aims to install... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-09-16 00:00:00 UTC ]
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Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: The New York Daily News, or "New York's Hometown Newspaper" as the slogan goes, has been sold to Chicago-based publishing company Tronc. The... Continue reading at Advertising Age
[ Advertising Age | 2017-09-05 00:00:00 UTC ]
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W H Smith said it expects its financial results for the year to be in line with expectations, with a continued “strong” performance in its Travel arm with new openings in Italy. Continue reading at The Bookseller
[ The Bookseller | 2017-08-31 00:00:00 UTC ]
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Hispanics account for almost half of annual U.S. population growth, largely through U.S. births rather than immigration (25.8% of kids aged 9 and under are Hispanic). Totaling 57.5 million people, Hispanics are 17.8% of the U.S. population and growing.That's some of the key information in Ad... Continue reading at Advertising Age
[ Advertising Age | 2017-08-28 00:00:00 UTC ]
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Jody Gerson is having a good year.The CEO and chairman of Universal Music Publishing Group recently closed a deal for Bruce Springsteen's catalog andyears after discovering a 14-year-old Alicia Keysbelieves she has found the next big thing.You likely saw her handiwork at the Grammy's this year... Continue reading at Advertising Age
[ Advertising Age | 2017-08-28 00:00:00 UTC ]
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The Society of Authors has added two new Authors’ Foundation grants: the Antonia Fraser Grant and the Eric Ambler Award. Continue reading at The Bookseller
[ The Bookseller | 2017-08-26 00:00:00 UTC ]
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It's not just your @#%& imagination: American books have gotten a lot more profane over the last six decades, according to a study led by a San Diego State University psychology professor. A team of scholars reports that there's been a “dramatic” increase in curse words in American... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-08-10 00:00:00 UTC ]
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Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, and digital-related news. What people are talking about today: The romance between Netflix and Disney is unraveling, or as Quartz puts it, "Disney is just beginning its conscious uncoupling from... Continue reading at Advertising Age
[ Advertising Age | 2017-08-09 00:00:00 UTC ]
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Streaming giant aims to copy Marvel owner Disney’s superhero strategy with Millarworld, its first ever acquisitionNetflix has made its first acquisition, buying the Glasgow-based comic book company behind Kick-Ass and Kingsman, as it looks to imitate Marvel-owner Disney’s superhero... Continue reading at The Guardian
[ The Guardian | 2017-08-07 00:00:00 UTC ]
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Digital media means user experience often is compromised for aggressive monetization tactics. We took a temperature check to find the biggest issues. The post Top publishing execs say interstitial ads are the worst user experience trade-off appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-08-02 00:00:00 UTC ]
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Susie Nicklin reflects on an action-packed and shapeshifting 18 months for MILD. Continue reading at The Bookseller
[ The Bookseller | 2017-08-01 00:00:00 UTC ]
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Over the last few years, manga publishers have been shifting their focus and exhibition marketing dollars to Anime Expo, a major show focused on manga, anime and Japanese pop culture based in L.A., over the San Diego Comic-Con International. The trend continued this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-01 00:00:00 UTC ]
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In Canada, BookNet's check on sales shows ebooks a bit up, In the UK, a new author day is announced by London Book Fair and the US-based Writer's Digest. The post Industry Notes: Canada’s Shifts in Ebook and Print; London Book Fair Plans a Writer’s Digest Day appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-07-28 00:00:00 UTC ]
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Following a swell of public support, Iranian children’s illustrator Ehsan Abdollahi has been granted a visa to enter the UK with just days to go before he is due to attend Edinburgh International Book Festival. Continue reading at The Bookseller
[ The Bookseller | 2017-07-28 00:00:00 UTC ]
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Newspapers’ business models have been taking on water for years thanks to the rise of Google and online advertising, and they’re continuing to gradually sink as their readers find more of their news on Facebook. The social network and the omnipresent search engine steer some online traffic to... Continue reading at Slate
[ Slate | 2017-07-14 00:00:00 UTC ]
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Allison & Busby, which recently celebrated five decades in business, has struck a rich niche in crime and saga series which sell and sell to their devoted fans. Continue reading at The Bookseller
[ The Bookseller | 2017-07-10 00:00:00 UTC ]
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Chester Investment Group has acquired a majority shareholding in independent publisher Urbane Publications. Continue reading at The Bookseller
[ The Bookseller | 2017-07-08 00:00:00 UTC ]
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With ad-blocker penetration approaching 25 percent in North American and 40 percent in Europe, restoring publisher rights and revenues has become a top of mind issue for most digital media and advertising executives. Join a panel of executives from leading publishers for an informative webinar.... Continue reading at Digiday
[ Digiday | 2017-07-07 00:00:00 UTC ]
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Apple is said to be making it easier for publishers to place ads in its News app and even solicit micropayments, raising concerns about user experience. Today Apple’s News app is relatively uncluttered by ads. Actually there are very few ads anywhere. Part of the reason for that is that... Continue reading at Fast Company
[ Fast Company | 2017-07-07 00:00:00 UTC ]
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