In pursuit of truth: why marketers must act now to sustain trusted news

When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way: they check reliable news brands for verification. And herein lies a serious problem. There is an environmental crisis in the professional news media business. So-called “reliable” news sources are slowly becoming extinct. In the past decade, U.S. newsroom employment declined 25 percent overall (Pew Research), and among newspapers, that decline has been a devastating 47 percent. Since 2004, more than 1,800 local newspapers have shuttered (Univ. Of North Carolina), and legacy giants like Tribune, Time Inc. and Gannett have all faced radical reorganization or consolidation. The commercial funding model for reliable, professional news is eroding. Facts are becoming an endangered species. Trusted news environments are shrinking as quickly as polar ice. Truth doesn't come for free Real news is expensive. Fact-checking and integrity comes with a price tag. Whereas innuendo, rumor and even deliberately misleading content costs far less to disseminate. The business model for real news requires a lot more support than the one for fake news. I believe that two media industry trends are exacerbating the already struggling professional news business by redirecting funding away from trustworthy news towards... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-20 17:16:34 UTC ]
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News Publishers Welcome Tobacco Ads—Just Not for Cigarettes

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[ AdWeek | 2023-10-19 06:00:00 UTC ]
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Sharjah International Book Fair To Host 108 Markets

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[ Publishing Perspectives | 2023-10-13 16:17:01 UTC ]
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Sustainability: SBTi Verifies Springer Nature’s Net Zero Targets

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[ Publishing Perspectives | 2023-10-06 00:23:48 UTC ]
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Bloomberg Media Restructures Sales Team to Streamline Events, Integrated Marketing

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[ AdWeek | 2023-09-28 10:30:00 UTC ]
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Albanese says attacks on Dan Andrews ‘low point in journalism’ as News Corp vitriol continues after resignation

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[ The Guardian | 2023-09-27 03:28:06 UTC ]
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[ The Guardian | 2023-09-21 13:45:06 UTC ]
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Book Fairs Will See An Increase In Censorship Attempts This Year: Book Censorship News, September 15, 2023

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[ Book Riot | 2023-09-15 10:40:00 UTC ]
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News Corp gasses up ‘green’ fossil fuels in a series on future energy – but does it pass the sniff test? | Temperature Check

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[ The Guardian | 2023-09-13 22:00:11 UTC ]
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[ Publishing Perspectives | 2023-09-11 22:40:03 UTC ]
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Clara Luper’s Diamonds and Acts of Radical Love: A Conversation with Cornel West, by Karlos K. Hill

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[ The Guardian | 2023-08-29 07:37:04 UTC ]
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News Corp profits dive 75% as Rupert Murdoch-owned company hints at AI future

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[ Publishing Perspectives | 2023-08-08 19:27:46 UTC ]
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[ Advertising Age | 2023-08-08 09:30:00 UTC ]
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