In pursuit of truth: why marketers must act now to sustain trusted news

When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way: they check reliable news brands for verification. And herein lies a serious problem. There is an environmental crisis in the professional news media business. So-called “reliable” news sources are slowly becoming extinct. In the past decade, U.S. newsroom employment declined 25 percent overall (Pew Research), and among newspapers, that decline has been a devastating 47 percent. Since 2004, more than 1,800 local newspapers have shuttered (Univ. Of North Carolina), and legacy giants like Tribune, Time Inc. and Gannett have all faced radical reorganization or consolidation. The commercial funding model for reliable, professional news is eroding. Facts are becoming an endangered species. Trusted news environments are shrinking as quickly as polar ice. Truth doesn't come for free Real news is expensive. Fact-checking and integrity comes with a price tag. Whereas innuendo, rumor and even deliberately misleading content costs far less to disseminate. The business model for real news requires a lot more support than the one for fake news. I believe that two media industry trends are exacerbating the already struggling professional news business by redirecting funding away from trustworthy news towards... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-20 17:16:34 UTC ]
News tagged with: #american democracy #premium publisher

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I fear books are going the way of vinyl records – a rarefied pursuit for hobbyists | Gaby Hinsliff

We’re increasingly getting our narrative fix from short videos. But, like snacking on junk food, it won’t nourish usSummertime, and the reading is easy. Or at least, it’s supposed to be. Holidays were made for sinking blissfully into a pile of books: for long, hot afternoons swinging in hammocks... Continue reading at The Guardian

[ The Guardian | 2024-08-06 07:00:35 UTC ]
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The Biggest Book News of the Week

Sexual assault allegations against Neil Gaiman, Project 2025's impact on books & education, saying goodbye to an OG queen of YA, and more. Continue reading at Book Riot

[ Book Riot | 2024-08-03 15:00:00 UTC ]
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Multicast Mystery Audiobooks, Adaptation News, And New Thrillers/Mysteries: August 2, 2024

New mysteries and thrillers out this week, as well as multi-cast audiobook mysteries to check out. Continue reading at Book Riot

[ Book Riot | 2024-08-02 15:15:00 UTC ]
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A New Era for Banned Books Week: Book Censorship News, August 2, 2024

Making Banned Books Week about action will bring us one step closer to curtailing book censorship. That, plus this week's book censorship news. Continue reading at Book Riot

[ Book Riot | 2024-08-02 13:30:00 UTC ]
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STEAM Marketing Snapshot

We asked kids’ publishers for notes on their successful marketing strategies in the STEM/STEAM space. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-02 04:00:00 UTC ]
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Scotland Yard to Review Email Deletions in News Corp Hacking Case

A preliminary inquiry threatens to reopen a tumultuous chapter in U.K. news media history. It could entangle The Washington Post’s publisher and other former News Corp figures. Continue reading at The New York Times

[ The New York Times | 2024-07-31 21:53:11 UTC ]
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Circana BookScan: US Print’s January-June Print Market

The January-through-June report from Circana BookScan for the States comes with observations on declines in middle-grade print sales. The post Circana BookScan: US Print’s January-June Print Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-07-29 18:17:44 UTC ]
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Straight to your inbox: meet the journalists shaking up local UK news

Local newspapers in the UK are disappearing fast, creating news deserts and leaving councils unscrutinised. Now, though, a new generation is reinventing community journalism. Tina Brown, for one, is a fanI’m not sure what I was expecting of Mill Media’s HQ: en route to Manchester, where the... Continue reading at The Guardian

[ The Guardian | 2024-07-28 07:00:48 UTC ]
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The Biggest Book News of the Week

Kamala Harris book sales, TikTok book awards, the Book of the Summer is here, and more. Continue reading at Book Riot

[ Book Riot | 2024-07-27 15:25:01 UTC ]
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Dive Into Some New YA Mysteries: YA Book Talk + News, July 25, 2024

Whodunit? That's the question at the heart of these compelling and engaging 2024 YA mysteries. That, plus this week's YA book news. Continue reading at Book Riot

[ Book Riot | 2024-07-25 15:00:00 UTC ]
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BRIDGERTON Season 4 Lead Announced and More Book News!

There's been a lot of political news this week, but there's also a ton of book news to catch up on! Continue reading at Book Riot

[ Book Riot | 2024-07-25 14:00:00 UTC ]
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Big names chopped as News Corp redundancies hit newspapers and national reporting team

Murdoch’s Australian arm has quietly slashed tens of millions of dollars in costs to counter a slow advertising market and loss of revenue from Meta dealFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastSome of News... Continue reading at The Guardian

[ The Guardian | 2024-07-24 08:18:25 UTC ]
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San Diego Comic-Con 2024: Pre-Show News, Must-Go Panels, and More

It wouldn’t be San Diego Comic-Con without a little drama, some big questions, and a lot of hype. We've rounded up the big stories of this year's show—among them the show’s future in the city that gives it its name—and the top 21 panels to attend. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-23 04:00:00 UTC ]
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Stream Some YA During Steamy Season: YA Book Talk and News, July 18, 2024

Too hot outside? Stay cool with these YA adaptations you can stream right now on Prime, Hulu, Disney Plus, and Netflix. Continue reading at Book Riot

[ Book Riot | 2024-07-18 15:30:00 UTC ]
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Goodreads reviews of JD Vance’s ‘Hillbilly Elegy’ are stuck in limbo amid news that Trump picked the author to be his VP

If you had a sudden urge to review the 2016 memoir for some reason, you might be out of luck right now. Yesterday, former president Donald Trump announced his running mate for the 2024 election: Senator JD Vance of Ohio. Vance, a onetime fierce critic of Trump, is a relative newcomer to... Continue reading at Fast Company

[ Fast Company | 2024-07-16 12:25:00 UTC ]
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The Biggest Bookish News of the Week

The NYT's best books of the century so far, romance bookstores are on the rise, and more publishing industry news. Continue reading at Book Riot

[ Book Riot | 2024-07-14 15:00:00 UTC ]
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New Comics and Nonfiction in July, Plus YA Book News, July 11, 2024

All of the YA comics and YA nonfiction hitting shelves in July, plus your YA book news. Continue reading at Book Riot

[ Book Riot | 2024-07-11 15:45:00 UTC ]
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Abrams Marketing Reorg Puts More Emphasis on Data

Abrams VP of marketing Kim Lauber oversaw the restructuring of the publisher's marketing group, which now includes two units designed to make Abrams marketing more agile, proactive, and data driven. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-11 04:00:00 UTC ]
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