In pursuit of truth: why marketers must act now to sustain trusted news

When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way: they check reliable news brands for verification. And herein lies a serious problem. There is an environmental crisis in the professional news media business. So-called “reliable” news sources are slowly becoming extinct. In the past decade, U.S. newsroom employment declined 25 percent overall (Pew Research), and among newspapers, that decline has been a devastating 47 percent. Since 2004, more than 1,800 local newspapers have shuttered (Univ. Of North Carolina), and legacy giants like Tribune, Time Inc. and Gannett have all faced radical reorganization or consolidation. The commercial funding model for reliable, professional news is eroding. Facts are becoming an endangered species. Trusted news environments are shrinking as quickly as polar ice. Truth doesn't come for free Real news is expensive. Fact-checking and integrity comes with a price tag. Whereas innuendo, rumor and even deliberately misleading content costs far less to disseminate. The business model for real news requires a lot more support than the one for fake news. I believe that two media industry trends are exacerbating the already struggling professional news business by redirecting funding away from trustworthy news towards... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-20 17:16:34 UTC ]
News tagged with: #american democracy #premium publisher

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Sky News’ Sharri Markson tells Benjamin Netanyahu Labor is ‘hostile’ to Israel in ‘confidential’ meeting | The Weekly Beast

Markson says sit-down with Israel’s PM like meeting ‘Winston Churchill during his fight against the Nazis’. Plus: News Corp reprints cartoon found to be offensiveFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastSharri Markson spent... Continue reading at The Guardian

[ The Guardian | 2024-10-11 00:31:16 UTC ]
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The Biggest Book News of the Week

National Book Award finalists. Geniuses. The Franzenaissance. Big week in books. Continue reading at Book Riot

[ Book Riot | 2024-10-05 15:49:26 UTC ]
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Sky News pulls out of Boris Johnson interview over recording ban

Beth Rigby’s withdrawal after not being allowed to record conversation follows BBC cancellation over notes gaffeSky News has pulled out of an interview with Boris Johnson after its political editor was told she could not make an audio recording or transcript of the talk.The former prime minister... Continue reading at The Guardian

[ The Guardian | 2024-10-04 18:51:26 UTC ]
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A Look at Crime and Mystery in the Philippines’ Book Market

Organizers of Frankfurt’s 2025 Guest of Honor Philippines program describe crime and mystery writing in the Philippine market. Sponsored. Publishing Perspectives Staff Report ‘More Than Solving a Mystery’ hile much of the book world is focused on the upcoming 76th edition of  Frankfurter... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-04 12:00:59 UTC ]
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Libraries Under Cyberattack, and More Library News

"Along with bomb threats and book challenges, we're seeing an increase in the number of libraries dealing with ransomware attacks." Continue reading at Book Riot

[ Book Riot | 2024-10-04 11:00:00 UTC ]
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Tanzania suspends news websites over ad referencing killings of dissidents

Regulator says advert by publisher of the Citizen newspaper ‘likely to harm national unity’ Tanzania has suspended the online operations of a top newspaper publisher after one of its publications ran an animated advert depicting the country’s president, Samia Suluhu Hassan, and referencing a... Continue reading at The Guardian

[ The Guardian | 2024-10-03 15:13:30 UTC ]
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Sinclair Partners to Launch Immersive News App for Apple Vision Pro

Sinclair's NewsON and Mindgrub have announced a collaboration to launch an Apple Vision Pro app for NewsON. This is Sinclair's first foray into spatial computing specifically for local news delivery, blending digital content with physical surroundings. Using Apple's... Continue reading at AdWeek

[ AdWeek | 2024-10-03 13:10:09 UTC ]
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Hearst Names Derek Schnell Regional Director of News

Derek Schnell has been promoted to regional director of news for Hearst Television. Schnell has been the news director at KCRA and KQCA in Sacramento since 2018. He will continue to serve as KCRA/KQCA news director. In his new position, Schnell will have management... Continue reading at AdWeek

[ AdWeek | 2024-10-01 18:28:35 UTC ]
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The Biggest Book News of the Week

Sally Rooney's new novel becomes a status symbol, the ALA releases data showing book bans on the decline, and more. Continue reading at Book Riot

[ Book Riot | 2024-09-29 15:00:00 UTC ]
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The ALA and PEN America Offer New Data on Recent Book Bans: Book Censorship News, September 27, 2024

Here are the latest numbers out of Banned Books Week. Spoiler: book banning is not slowing down. Continue reading at Book Riot

[ Book Riot | 2024-09-27 13:30:00 UTC ]
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Banned Books Week Roundup and More Library News

Banned Books Week is drawing to a close, but that's not going to put a stop to the censorship happening across the country. Continue reading at Book Riot

[ Book Riot | 2024-09-27 12:00:00 UTC ]
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Frankfurt News Conference: An Issue-Energized Trade Show

Organizers of October's Frankfurter Buchmesse tell reporters that the show will be firmly in touch with books' place in current affairs. The post Frankfurt News Conference: An Issue-Energized Trade Show appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-09-24 10:15:38 UTC ]
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The Biggest Book News of the Week

The 2024 Booker Prize Shortlist, an update on plagiarism allegations against the WHITE FRAGILITY author, and more! Continue reading at Book Riot

[ Book Riot | 2024-09-22 15:00:00 UTC ]
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CALIBA Booksellers Discuss Marketing and Inventory Management

At the September 17–18 California Independent Booksellers Alliance meeting in Pasadena, members looked for effective ways to capture sales, promote their stores online and in person, and communicate with publishers and distributors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-20 04:00:00 UTC ]
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L-WORD Stars Reveal Cover of New Memoir and More Book News!

Plus cover reveals, the Booker Prize shortlist, and the trailer for HEARTSTOPPER Season 3 . Continue reading at Book Riot

[ Book Riot | 2024-09-19 14:30:00 UTC ]
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6 New YA Releases to Enjoy for Latine/Hispanic Heritage Month, Plus YA Book News: September 19, 2024

Six 2024 YA releases that you'll want on your TBR for Hispanic/Latine Heritage Month. Continue reading at Book Riot

[ Book Riot | 2024-09-19 14:00:00 UTC ]
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The need to address transparency in content marketing today

Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased focus on... Continue reading at Fast Company

[ Fast Company | 2024-09-17 16:24:38 UTC ]
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The Week in Book News

National Book Award longlist week, historical fiction and the literary canon, THE POWER BROKER at 50, and more in this week's biggest book news. Continue reading at Book Riot

[ Book Riot | 2024-09-14 16:03:33 UTC ]
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The State of Academic Libraries: Book Censorship News, September 13, 2024

From revoking tenure to cutting an entire library staff, academic libraries are losing—so are students. That, plus this week's book censorship news. Continue reading at Book Riot

[ Book Riot | 2024-09-13 12:00:00 UTC ]
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Over 67 Million Viewers Watched ABC News’ Presidential Debate

The heavily-anticipated showdown between Vice President Kamala Harris and former President Donald Trump on Tuesday night was seen by 67.135 million viewers, according to Nielsen Media Research. Hosted by ABC News and simulcast across 17 networks, the Harris/Trump... Continue reading at AdWeek

[ AdWeek | 2024-09-12 14:10:13 UTC ]
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