In pursuit of truth: why marketers must act now to sustain trusted news

When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way: they check reliable news brands for verification. And herein lies a serious problem. There is an environmental crisis in the professional news media business. So-called “reliable” news sources are slowly becoming extinct. In the past decade, U.S. newsroom employment declined 25 percent overall (Pew Research), and among newspapers, that decline has been a devastating 47 percent. Since 2004, more than 1,800 local newspapers have shuttered (Univ. Of North Carolina), and legacy giants like Tribune, Time Inc. and Gannett have all faced radical reorganization or consolidation. The commercial funding model for reliable, professional news is eroding. Facts are becoming an endangered species. Trusted news environments are shrinking as quickly as polar ice. Truth doesn't come for free Real news is expensive. Fact-checking and integrity comes with a price tag. Whereas innuendo, rumor and even deliberately misleading content costs far less to disseminate. The business model for real news requires a lot more support than the one for fake news. I believe that two media industry trends are exacerbating the already struggling professional news business by redirecting funding away from trustworthy news towards... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-20 17:16:34 UTC ]
News tagged with: #american democracy #premium publisher

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MSNBC Live: Like Comic-Con for News Nerds

Comic book superfans have San Diego Comic-Con. Bravo superfans have BravoCon. And now dedicated MSNBC viewers have an in-person experience to satiate their particular strain of superfandom. The network took over the Brooklyn Academy of Music on Saturday for MSNBC Live:... Continue reading at AdWeek

[ AdWeek | 2024-09-09 13:10:00 UTC ]
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The Biggest Book News of the Week

The biggest BookTok hits of the year so far, Neil Gaiman's GRAVEYARD BOOK adaptation on hold after sexual assault allegations, and more. Continue reading at Book Riot

[ Book Riot | 2024-09-08 15:00:00 UTC ]
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Creativity, Innovation, and Sustainability at Leo Paper

Recent months have seen significant changes at Leo Paper that reflect its commitment to embracing digital transformation, fostering innovation, and promoting sustainability. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-06 04:00:00 UTC ]
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Watch the Trailer for NIGHTBITCH Starring Amy Adams and More Book News!

Catch up on an exciting week of book news, including the trailer for NIGHTBITCH, Reese's 100th book club pick, and more. Continue reading at Book Riot

[ Book Riot | 2024-09-05 15:00:00 UTC ]
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It’s Still Censorship, Even If It’s Not a Book Ban: Book Censorship News, August 30, 2024

Book bans aren't the only form of censorship rampant in public libraries right now. That, plus this week's book censorship news. Continue reading at Book Riot

[ Book Riot | 2024-08-30 13:30:00 UTC ]
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Nine executives’ bonuses take a hit as profits plummet 31% in soft ad market

Drop in revenue in broadcasting and publishing partly offset by increase in income from Stan and DomainFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastNine Entertainment has recorded a steep 31% slide in annual net profit to... Continue reading at The Guardian

[ The Guardian | 2024-08-28 06:35:43 UTC ]
More news stories like this | All news stories tagged with: #publishing division #significant cuts #challenging year #free app #latest updatesget #guardian australia

A Civic Education in YA: YA Book Talk and News, August 22, 2024

These YA books explore American civics and encourage readers to get involved in the democratic process. That, plus this week's YA book news. Continue reading at Book Riot

[ Book Riot | 2024-08-22 15:00:00 UTC ]
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In hard times for media companies, these people are working to bolster Indigenous news coverage in Sask.

Times are hard for print media in Saskatchewan. This is true for Indigenous-focused news outlets just like any other. But some are adapting to change and hoping to inspire the next generation of Indigenous journalists. Continue reading at CBC

[ CBC | 2024-08-19 10:00:00 UTC ]
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St. Martin’s Press Responds to Marketing Controversy

Amid a months-long dispute with influencers, many of whom have vowed not to promote St. Martin's Press titles until their concerns are addressed, SMP on Friday released a brief statement condemning "racism in all its forms" and saying it remains committed to "publishing a wide variety of books... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-19 04:00:00 UTC ]
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Good media news! The Onion is back in print.

Beloved comedy publication The Onion has started back up with a paper-and-ink print edition for the first time in over ten years. As announced on the comedy institution’s website and in a story in The New York Times, The Onion has decided to return to their roots as a newsprint, fish-wrappable,... Continue reading at Literrary Hub

[ Literrary Hub | 2024-08-16 17:57:49 UTC ]
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TikTok fights the DOJ on the First Amendment, compares itself to these American news outlets

TikTok argued that it should still have free speech protections like foreign-owned American news outlets Politico and Business Insider. TikTok on Thursday pushed back against U.S. government arguments that the popular social media platform is not shielded by the First Amendment, comparing its... Continue reading at Fast Company

[ Fast Company | 2024-08-16 12:30:37 UTC ]
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What Is Weeding and When Is It Not Actually Weeding?: Book Censorship News, August 16, 2024

What is weeding in libraries and when is it a disguise for banning books? That, plus this week's book censorship news roundup. Continue reading at Book Riot

[ Book Riot | 2024-08-16 12:30:00 UTC ]
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YA Women in Translation + YA Book News: August 15, 2024

August is about celebrating women in translation. Check out these YA books in translation by women around the world. Continue reading at Book Riot

[ Book Riot | 2024-08-15 15:00:00 UTC ]
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Leigh Marchant Joins HBG as Chief Marketing Officer

Marchant, who was previously director of marketing, strategy, and engagement at the Random House Group, will join Hachette Book Group on September 23. She succeeds Wibke Grutjen, who departed HBG this month to join Simon & Schuster. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-14 04:00:00 UTC ]
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UK: 200 Sign Publishers Association’s Sustainability Pledge

As the United Kingdom suffers its hottest day of 2024, the Publishers Association gets a 200th signatory on its response pledge. The post UK: 200 Sign Publishers Association’s Sustainability Pledge appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-08-13 18:09:07 UTC ]
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New chair Kim Williams says ABC should be ‘last broadcaster standing’ and News Corp’s criticism is ‘unbalanced’

Exclusive: Former News Corp CEO says Murdoch company’s obsession with the public broadcaster is ‘fairly unhinged’ and should largely be ignoredFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastKim Williams, the current... Continue reading at The Guardian

[ The Guardian | 2024-08-10 20:00:05 UTC ]
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How Houston Students Are Pushing Back On Censorship, and More Library News

Catch up on the latest news relevant to libraries, including upcoming adaptations, high profile book club picks, and more. Continue reading at Book Riot

[ Book Riot | 2024-08-09 15:45:00 UTC ]
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Bible Publishers Spread the Good News

Publishers are incorporating commentary from global perspectives and contemporary presentations in forthcoming Bibles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-09 04:00:00 UTC ]
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