In pursuit of truth: why marketers must act now to sustain trusted news

When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way: they check reliable news brands for verification. And herein lies a serious problem. There is an environmental crisis in the professional news media business. So-called “reliable” news sources are slowly becoming extinct. In the past decade, U.S. newsroom employment declined 25 percent overall (Pew Research), and among newspapers, that decline has been a devastating 47 percent. Since 2004, more than 1,800 local newspapers have shuttered (Univ. Of North Carolina), and legacy giants like Tribune, Time Inc. and Gannett have all faced radical reorganization or consolidation. The commercial funding model for reliable, professional news is eroding. Facts are becoming an endangered species. Trusted news environments are shrinking as quickly as polar ice. Truth doesn't come for free Real news is expensive. Fact-checking and integrity comes with a price tag. Whereas innuendo, rumor and even deliberately misleading content costs far less to disseminate. The business model for real news requires a lot more support than the one for fake news. I believe that two media industry trends are exacerbating the already struggling professional news business by redirecting funding away from trustworthy news towards... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-20 17:16:34 UTC ]
News tagged with: #american democracy #premium publisher

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So it’s goodbye to London’s Standard, my old paper – and to the heart of democracy, local news | Simon Jenkins

The sad decline of this nearly 200-year-old institution has culminated with a decision to end the daily print editionThey could as well have felled Big Ben, drained the Serpentine or butchered the ravens in the Tower. No more daily print edition of the Evening Standard. No headlines to greet us... Continue reading at The Guardian

[ The Guardian | 2024-05-30 07:00:23 UTC ]
More news stories like this | All news stories tagged with: #print edition #weekly magazine #digital service #daily newspaper #announced plans #evening standard


Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities

In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse,... Continue reading at Digiday

[ Digiday | 2024-05-30 04:01:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #digiday+ research


“Last Acts” Is a Father-Son Story Where Neither Man Knows How To Communicate

Alexander Sammartino’s debut novel Last Acts opens on David Rizzo, owner of a failing firearms store located in an Arizona strip mall, en route to the hospital to retrieve his estranged son Nick, an addict who has just briefly experienced death in the form of a drug overdose. Grappling with what... Continue reading at Electric Literature

[ Electric Literature | 2024-05-29 11:00:00 UTC ]
More news stories like this | All news stories tagged with: #debut novel #electric literature #drug overdose #en route #david rizzo #father-son story #communicate appeared #acts opens


“Last Acts” Is a Father-Son Story Where Neither Man Knows How To Communicate

Alex Sammartino’s debut novel Last Acts opens on David Rizzo, owner of a failing firearms store located in an Arizona strip mall, en route to the hospital to retrieve his estranged son Nick, an addict who has just briefly experienced death in the form of a drug overdose. Grappling with what to... Continue reading at Electric Literature

[ Electric Literature | 2024-05-29 11:00:00 UTC ]
More news stories like this | All news stories tagged with: #debut novel #electric literature #drug overdose #en route #david rizzo #father-son story #communicate appeared #acts opens


Editor-in-chief of news.com.au among casualties in News Corp Australia restructure

Staff told some people will ‘regrettably leave our business’ as media empire is reorganised into three divisionsFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastRupert Murdoch’s Australian media empire has been... Continue reading at The Guardian

[ The Guardian | 2024-05-29 06:04:26 UTC ]
More news stories like this | All news stories tagged with: #news corp #guardian australia #australian newspaper #latest updatesget #media empire #free app #free morning


UK: Jude Gates Leads the Publishers Association’s Sustainability Task Force

The Publishers Association in London is in advanced stages of development with its 'Publishing Declares' sustainability pledge program. The post UK: Jude Gates Leads the Publishers Association’s Sustainability Task Force appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-24 22:09:15 UTC ]
More news stories like this | All news stories tagged with: #publishers association #publishing declares #post uk


The Complex Truths That Make Up a Family

This memoir by a gay Appalachian man is about reckoning with a homophobic family but one full of love, forgiveness, and understanding. Continue reading at Book Riot

[ Book Riot | 2024-05-24 13:00:00 UTC ]
More news stories like this | All news stories tagged with: #memoir


OpenAI will reportedly pay $250 million to put News Corp's journalism in ChatGPT

OpenAI and News Corp, the owner of The Wall Street Journal, MarketWatch, The Sun, and more than a dozen other publishing brands, have struck a multi-year deal to display news from these publications in ChatGPT, News Corp announced on Wednesday. OpenAI will be able to access both current and well... Continue reading at Engadget

[ Engadget | 2024-05-22 21:46:16 UTC ]
More news stories like this | All news stories tagged with: #news corp #german publisher #$6 million #prisa media #die welt #business insider #dotdash meredith #announced partnerships #news industry #recent times #ai companies


OpenAI Strikes a Deal to License News Corp Content

The deal gives OpenAI’s chatbots access to new and archived material from The Wall Street Journal, The New York Post, MarketWatch and Barron’s, among others. Continue reading at The New York Times

[ The New York Times | 2024-05-22 21:41:26 UTC ]
More news stories like this | All news stories tagged with: #news corp #york post


OpenAI and Wall Street Journal owner News Corp sign content deal

Deal lets ChatGPT maker use all articles from Wall Street Journal, New York Post, Times and Sunday Times for AI model developmentChatGPT developer OpenAI has signed a deal to bring news content from the Wall Street Journal, the New York Post, the Times and the Sunday Times to the artificial... Continue reading at The Guardian

[ The Guardian | 2024-05-22 21:39:09 UTC ]
More news stories like this | All news stories tagged with: #news corp #business insider #axel springer #ai models #york post #sunday times


News Corp’s Rebekah Brooks joins Lachlan Murdoch in Sydney ahead of major Australian newspaper restructure

Staff brace for significant cuts as media giant prepares to make moves to counter decline of print and slow advertising marketGet our morning and afternoon news emails, free app or daily news podcastLachlan Murdoch has been joined in Sydney by the News Corp UK boss, Rebekah Brooks, and global... Continue reading at The Guardian

[ The Guardian | 2024-05-22 11:07:22 UTC ]
More news stories like this | All news stories tagged with: #news corp #guardian australia #michael miller #right-hand man #major restructure #rebekah brooks #free app #significant cuts #free morning


R.O. Kwon on Writing Her Way Into a Book’s Most Truthful Version

R.O. Kwon first novel, The Incendiaries, made my top ten list of books in 2018 for BBC Culture: “Kwon’s finely polished first novel is an explosive mix, tracking the evolution of a cult that turns to violence, bombing abortion clinics.” Her second novel, Exhibit, is more intimate, an artfully... Continue reading at Literrary Hub

[ Literrary Hub | 2024-05-21 08:54:03 UTC ]
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Latin American Publishers on Children’s Books, and Markets

For a Latin American publisher, it’s harder to enter Spain than the United States, one children's book publisher said at Bogotá's book fair. The post Latin American Publishers on Children’s Books, and Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-20 19:58:13 UTC ]
More news stories like this | All news stories tagged with: #children's book #book fair #book publisher #markets appeared


U.S. Book Show 2024: Spotify Is Ready to Shake Up the Audio Market

The world’s most popular streaming service has expanded into audiobooks, with a suite of services to offer publishers, authors, and agents and with a listening base hungry for audiobook content. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-20 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #audiobook #offer publishers #audio market


Baker, Eerdmans Announce New Marketing Execs

Two veteran publishers are settling into new roles this month at two venerable Christian publishing houses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-15 04:00:00 UTC ]
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Less Travel, More Hybrid Work Among Most Popular Book Business Sustainability Options

A new survey conducted by the Green Book Alliance found that a reduction in business travel has gained popularity as a way for publishing companies to reduce their carbon footprint, while the use of carbon offsets and recycled paper has declined. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-14 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #popular book #publishing companies #recycled paper #carbon footprint #survey conducted


Bookwire Releases a Report on Spanish-Language Digital Book Markets

Representing Bookwire customers in Spanish-language markets, this report finds strong performance of both ebooks and audiobooks. The post Bookwire Releases a Report on Spanish-Language Digital Book Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-13 21:33:03 UTC ]
More news stories like this | All news stories tagged with: #digital book #ebooks #spanish-language markets


The Guardian view on audiobooks: a growing market that asks existential questions | Editorial

When is a book not a book? When it is performed by a starry cast of hundreds. Except it has always been more complicated than thatNews this week of a 17% hike in the UK’s audiobook sales might seem like a niche business story, but it raises an existential question. What exactly is an audiobook... Continue reading at The Guardian

[ The Guardian | 2024-05-10 17:25:03 UTC ]
More news stories like this | All news stories tagged with: #audiobook #harry potter #jim dale #stephen fry #sit alongside #jk rowling #market dominance #audiobook sales


How To Prepare for Pride Month in Libraries 2024: Book Censorship News, May 10, 2024

How to prepare for Pride month in the library, both as library workers and library lovers. That, plus this week's book censorship news roundup. Continue reading at Book Riot

[ Book Riot | 2024-05-10 11:30:00 UTC ]
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Apple’s ‘Crush’ ad receives backlash from PR and marketing pros

“This Apple ad is what happens when you try to be ‘edgy’ with no consideration for strategy,” said Lulu Cheng Meservey. Continue reading at Media Week

[ Media Week | 2024-05-08 21:18:08 UTC ]
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