In pursuit of truth: why marketers must act now to sustain trusted news

When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way: they check reliable news brands for verification. And herein lies a serious problem. There is an environmental crisis in the professional news media business. So-called “reliable” news sources are slowly becoming extinct. In the past decade, U.S. newsroom employment declined 25 percent overall (Pew Research), and among newspapers, that decline has been a devastating 47 percent. Since 2004, more than 1,800 local newspapers have shuttered (Univ. Of North Carolina), and legacy giants like Tribune, Time Inc. and Gannett have all faced radical reorganization or consolidation. The commercial funding model for reliable, professional news is eroding. Facts are becoming an endangered species. Trusted news environments are shrinking as quickly as polar ice. Truth doesn't come for free Real news is expensive. Fact-checking and integrity comes with a price tag. Whereas innuendo, rumor and even deliberately misleading content costs far less to disseminate. The business model for real news requires a lot more support than the one for fake news. I believe that two media industry trends are exacerbating the already struggling professional news business by redirecting funding away from trustworthy news towards... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-20 17:16:34 UTC ]
News tagged with: #american democracy #premium publisher

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Sims Gamer and YouTuber Kelsey Impicciche Has a New Book and More Book News!

We have Spider-Man updates, Kelsey Impicciche's forthcoming book, and more book news to have on your radar! Continue reading at Book Riot

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The Biggest Book News of the Week

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[ Book Riot | 2024-11-09 19:58:13 UTC ]
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Harvard Library Bans Silent Student Protesters, and More Library News

"Are we continuing to pretend that libraries are inherently neutral and apolitical institutions?" Thoughts? Continue reading at Book Riot

[ Book Riot | 2024-11-08 12:30:00 UTC ]
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Macmillan Marketing VP’s Election Post Stirs Anger

In response to president-elect Donald Trump’s win on Election Day, Mariel Dawson, VP of marketing at Macmillan Children’s Publishing Group, posted a pro-Trump graphic on a personal account, raising concerns of bias among Macmillan authors and readers and prompting a response from the company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-08 05:00:00 UTC ]
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Andrew Bolt gloats as News Corp columnists delight in Donald Trump’s victory | Weekly Beast

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[ The Guardian | 2024-11-08 01:22:10 UTC ]
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The Book News is Generally… Good?

There is so much to complain about in the book world at the current moment, from Amazon’s stranglehold on book retail to the increasing usage of generative AI to replace writers and artists of all kinds. But you’re reading this column on Thursday; I turned it in on Tuesday, Election Day. I have... Continue reading at Literrary Hub

[ Literrary Hub | 2024-11-07 12:52:28 UTC ]
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The Biggest Book News of the Week

PW and Barnes & Noble kick off Best Books of the Year season, the NYT looks at the best new releases of November, and more. Continue reading at Book Riot

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The News Book Riot Covered This Week

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Texas Library Re-Classifies Nonfiction Native American History Book as Fiction: Book Censorship News, November 1, 2024

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The Internet Archive Has Been Hacked, and More Publishing & Library News

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Save Public Libraries and Schools By Voting Down-Ballot: Book Censorship News, October 25, 2024

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R.F. Kuang Has Called Out The Publishing Industry With Satire. But The Truth Is, She’s Ready For Change.

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[ HuffPost | 2024-10-22 15:00:22 UTC ]
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Banning Banned Books Week and More Library News

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Horsing around: King Charles’ visit gets hearts racing at News Corp but SMH falls short of royal treatment | The Weekly Beast

Daily Telegraph talks up chances Charles will attend the Everest. Plus: ABC splashes cash on redesignFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastWith King Charles and Queen Camilla arriving on Friday for the couple’s first... Continue reading at The Guardian

[ The Guardian | 2024-10-18 01:06:28 UTC ]
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Nearly 8 Million Viewers Watched Kamala Harris’ Fox News Interview

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[ AdWeek | 2024-10-17 22:55:45 UTC ]
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Brazilian Publishers Set Sights on Global Market at Frankfurt Book Fair

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[ Publishing Perspectives | 2024-10-17 08:56:47 UTC ]
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Frankfurt Book Fair: FEP’s Data ‘Story’ of the European Book Market

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[ Publishing Perspectives | 2024-10-17 07:37:57 UTC ]
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Nielsen BookData Releases Book Sales Data on Several Markets

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Extra, Extra!: The Book News Book Riot Covered this Week

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Han Kang wins the Nobel in literature, are there really only 20,000 readers of lit fic in the U.S?, and more of the headlines from the past week. Continue reading at Book Riot

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