In pursuit of truth: why marketers must act now to sustain trusted news

When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way: they check reliable news brands for verification. And herein lies a serious problem. There is an environmental crisis in the professional news media business. So-called “reliable” news sources are slowly becoming extinct. In the past decade, U.S. newsroom employment declined 25 percent overall (Pew Research), and among newspapers, that decline has been a devastating 47 percent. Since 2004, more than 1,800 local newspapers have shuttered (Univ. Of North Carolina), and legacy giants like Tribune, Time Inc. and Gannett have all faced radical reorganization or consolidation. The commercial funding model for reliable, professional news is eroding. Facts are becoming an endangered species. Trusted news environments are shrinking as quickly as polar ice. Truth doesn't come for free Real news is expensive. Fact-checking and integrity comes with a price tag. Whereas innuendo, rumor and even deliberately misleading content costs far less to disseminate. The business model for real news requires a lot more support than the one for fake news. I believe that two media industry trends are exacerbating the already struggling professional news business by redirecting funding away from trustworthy news towards... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-20 17:16:34 UTC ]
News tagged with: #american democracy #premium publisher

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‘Scale itself isn’t that transformative’: Insights on sustainable publishing models from the Digiday Publishing Summit Europe

Publishers gathered in Milan, Italy, on March 5 – 7 to discuss revenue diversification and monetizing audiences overseas. The post ‘Scale itself isn’t that transformative’: Insights on sustainable publishing models from the Digiday Publishing Summit Europe appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-14 00:00:00 UTC ]
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Wordsworth Trust reveals £6.2m Dove Cottage and museum plans

The Wordsworth Trust has unveiled further details of its £6.2m project to bring the poet’s story into the 21st century by enchancing its museum and his former home. Continue reading at The Bookseller

[ The Bookseller | 2019-03-13 00:00:00 UTC ]
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Indie Authors Find Firm Footing in Christian Market

Self publishing in the Christian market is a viable option for authors seeking control and profits, and the books are gaining ground with readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #gaining ground #viable option #christian market


Google must be broken up due to its 'overwhelming' power, News Corp says

Media giant tells Australian inquiry Google’s search engine and advertising platform should be separatedGoogle should be broken up to restore a level playing field for media companies swamped by its “overwhelming” market power, News Corp has told the competition regulator.Rupert Murdoch’s... Continue reading at The Guardian

[ The Guardian | 2019-03-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #elizabeth warren #digital publishers #consumer commission #australian competition #australian arm #rupert murdoch #search engine


Irish Book Trade Conference celebrates strong market growth

A packed Irish Book Trade Conference in Dublin cheered the industry’s growth over the past year with figures showing volume and value of sales increased by around 6.5% in 2018, according to Nielsen Bookscan figures. Continue reading at The Bookseller

[ The Bookseller | 2019-03-12 00:00:00 UTC ]
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London Book Fair’s Market Focus Indonesia: Creative Industries and a Spice Café

Not just books: Laura Prinsloo, who chairs Jakarta's National Book Committee, says Market Focus Indonesia will stress 'everything from film, games, animation and apps, to character, entertainment, and intellectual property.' The post London Book Fair’s Market Focus Indonesia: Creative Industries... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #intellectual property #creative industries


Egmont reveals drop in reading for pleasure and new sustainability measures

A study revealing a drop in children reading for pleasure and a commitment to sustainable magazine publishing were among the initiatives revealed at Egmont’s Annual Insight Presentation. Continue reading at The Bookseller

[ The Bookseller | 2019-03-07 00:00:00 UTC ]
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Breslin and Wren honoured at Scottish Book Trust Awards

YA author Theresa Breslin and librarian Deena Wren will be honoured at this year’s Scottish Book Trust Awards.  Continue reading at The Bookseller

[ The Bookseller | 2019-03-06 00:00:00 UTC ]
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Anti-vaxx propaganda is flooding the internet. Will tech companies act? | Lucky Tran, Rachel Alter and Tonay Flattum-Riemers

As vaccine advocates we can change our tone but companies such as Amazon, YouTube and Facebook must stop profiting off human vulnerabilityWhen it comes to providing accurate medical information, social media is a hot mess. Reporting by the Guardian and elsewhere over the last few months has... Continue reading at The Guardian

[ The Guardian | 2019-03-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #public health #board member


French lifestyle publisher Konbini pivots to news on Snapchat

French digital publisher Konbini is shifting the focus of its Snapchat to hard news versus pop-culture and entertainment. The post French lifestyle publisher Konbini pivots to news on Snapchat appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-05 00:00:00 UTC ]
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Digiday Research: Chasing revenue, news publishers are producing more evergreen content

Sixty-eight percent of 97 publishers that produce news or time-sensitive stories said they plan to create more evergreen content according to a survey by Digiday this February. The post Digiday Research: Chasing revenue, news publishers are producing more evergreen content appeared first on... Continue reading at Digiday

[ Digiday | 2019-03-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #evergreen content #news publishers #digiday research


Barefoot strengthens position in UK market with Abrams sales deal

US-based independent publisher Barefoot Books is hoping to expand its position in the UK market through a new sales partnership with Abrams & Chronicle Books. Continue reading at The Bookseller

[ The Bookseller | 2019-02-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sales partnership #uk market


PEN America Approaches Its Awards Night With News Media Appearances

Ahead of PEN America's literary awards night, the organization's president Jennifer Egan tells CNN, 'I feel like the next phase is going to be an engagement with the truth.' The post PEN America Approaches Its Awards Night With News Media Appearances appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-02-25 00:00:00 UTC ]
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Blackwell’s sales and marketing director to leave

Bookseller Blackwell's has confirmed sales and marketing director Dean Drew will be leaving the business in April after three years. Continue reading at The Bookseller

[ The Bookseller | 2019-02-23 00:00:00 UTC ]
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Comics Is a Market in Transition

Retailers are struggling to adapt to changes among comics consumers and publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-02-15 00:00:00 UTC ]
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LBF reveals Indonesian Market Focus programme

A programme of events focusing on Indonesian publishing will be held at the London Book Fair this year, including insights into children’s books and current market trends. Continue reading at The Bookseller

[ The Bookseller | 2019-02-13 00:00:00 UTC ]
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Digital ad market under fresh scrutiny amid competition concerns

UK government backs investigation into dominance of Facebook and GoogleFacebook and Google could be forced to open up their businesses and share details of how their advertising model works, after the government backed an investigation into concerns that their dominance of the online advertising... Continue reading at The Guardian

[ The Guardian | 2019-02-13 00:00:00 UTC ]
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Taipei 2019: The Fair Opens Amid a Stable Market and an Expanding Kids' Segment

The six-day Taipei International Book Exhibition (TIBE) kicked off on February 12 with participation from 735 publishing houses and a roster of more than 1,000 events to promote reading and book-related activities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-02-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #promote reading #stable market


Two Roads lands BBC news anchor Sharma's debut

Hodder & Stoughton imprint Two Roads has landed BBC news anchor Babita Sharma’s “unique” debut memoir delving into the British corner shop’s cultural history. Continue reading at The Bookseller

[ The Bookseller | 2019-02-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #cultural history


PubWest Keynote Focuses on Amazon's Dominance of the Book Market

In her speech, Open Markets Institute senior fellow Lina Khan said: “More than any other firm, Amazon depicts how a company can come to monopolize all sorts of markets without triggering scrutiny under our anti-monopoly laws.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-02-11 00:00:00 UTC ]
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