In pursuit of truth: why marketers must act now to sustain trusted news

When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way: they check reliable news brands for verification. And herein lies a serious problem. There is an environmental crisis in the professional news media business. So-called “reliable” news sources are slowly becoming extinct. In the past decade, U.S. newsroom employment declined 25 percent overall (Pew Research), and among newspapers, that decline has been a devastating 47 percent. Since 2004, more than 1,800 local newspapers have shuttered (Univ. Of North Carolina), and legacy giants like Tribune, Time Inc. and Gannett have all faced radical reorganization or consolidation. The commercial funding model for reliable, professional news is eroding. Facts are becoming an endangered species. Trusted news environments are shrinking as quickly as polar ice. Truth doesn't come for free Real news is expensive. Fact-checking and integrity comes with a price tag. Whereas innuendo, rumor and even deliberately misleading content costs far less to disseminate. The business model for real news requires a lot more support than the one for fake news. I believe that two media industry trends are exacerbating the already struggling professional news business by redirecting funding away from trustworthy news towards... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-20 17:16:34 UTC ]
News tagged with: #american democracy #premium publisher

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Ratings show WJZ lost almost half of key audience for 5 p.m. news in wake of Bubala controversy

WJZ-TV lost almost half of its 5 p.m. news audience in a key demographic during the May sweeps in the wake of a controversial question by anchorwoman Mary Bubala and her subsequent firing, according to figures confirmed by the Nielsen Co. and WJZ. While ratings can be read, analyzed and spun... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-06-05 09:00:00 UTC ]
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Quantifying Markets: Nielsen’s Andre Breedt on Industry Research in Africa

Currently, Nielsen Book tracks books sales data in one African country, but Andre Breedt says there are plans to expand sales tracking across the continent. The post Quantifying Markets: Nielsen’s Andre Breedt on Industry Research in Africa appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-05 05:30:03 UTC ]
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BookExpo 2019: Bassey Ikpi Faces the Truth

Ikpi’s memoir, a collection of candid essays that fuse poetry and stream of consciousness, illuminates the Nigerian-American writer’s struggles with bipolar II disorder. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-31 00:00:00 UTC ]
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BookExpo 2019: Karin Slaughter Is Killing the Crime Market

With her singular surname, it’s no surprise that bestselling crime writer Karin Slaughter ('The Last Widow', Morrow, Aug.) was destined to write about crime. Slaughter laughs and says, “It was either that or become a serial killer.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
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Men Outnumber Women by Far in News Photos Posted to Facebook

If you look at images posted to Facebook by news organizations, you are far more likely to see men than women, according to a new study from Pew Research Center. Pew analyzed images posted (publicly) to the social network by 17 national news outlets between April 1 and June 30, 2018, using a... Continue reading at AdWeek

[ AdWeek | 2019-05-23 18:45:42 UTC ]
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Elections in India and the EU Mean a Flood of Homegrown Fake News

“Stupefying speed.” Bloomberg checked in with Vishvas News, Facebook’s largest Indian-language fact-checking contractor, to see how things went during India’s general elections. (Results Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-05-23 18:00:08 UTC ]
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Men Appear Twice as Often as Women in News Photos on Facebook

A new study of the images accompanying news stories posted publicly on Facebook by prominent American news media outlets finds Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-05-23 17:30:15 UTC ]
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Conde Nast launches new ad program for performance marketers

The new ad units, which are both video and interactive, require a minimum spend of $20,000. The post Conde Nast launches new ad program for performance marketers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-23 04:01:28 UTC ]
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Alarming Lessons From Facebook’s Push to Stop Fake News in India

The world’s largest election has become something of a test case in how technology giants handle fake news after years Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-05-21 19:00:27 UTC ]
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How BuzzFeed Is Making its Video Shows Business Sustainable

BuzzFeed plans to make 20 episodic video shows across Facebook, YouTube and other platforms this year. In an effort to Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-05-21 17:00:27 UTC ]
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Facebook and Google Pressured EU Experts to Soften Fake News Regulations, Say Insiders

Google and Facebook pressured and “arm-wrestled” a group of experts to soften European guidelines on online disinformation and fake news, Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-05-21 15:02:38 UTC ]
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Digital Publishing: Being Transparent Will Help Newspapers Gain the Trust of Readers

It’s hard to go a month these days without seeing yet another report decrying the lack of trust readers have Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-05-21 07:00:51 UTC ]
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Copyright Advocates Applaud Canada’s Parliamentary Review of Modernization Act

While the recommendations still must be legislated, Canadian publishing sees light at the end of a tunnel, after years of devastating copyright losses. The post Copyright Advocates Applaud Canada’s Parliamentary Review of Modernization Act appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-05-16 21:20:13 UTC ]
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The new Normal: Rooney grabs first Mass Market number one as Pinch of Nom rolls on

A day after winning two British Book Awards for Novel of the Year and the overall Book of the Year, Sally Rooney has claimed her first Mass Market Fiction number one.  Continue reading at The Bookseller

[ The Bookseller | 2019-05-15 00:00:00 UTC ]
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A primer for using music in marketing

Indoor cycling company Peloton pedaled into some legal trouble in March—to the tune of $150 million—when the brand was sued for trademark infringement by a group of music publishers representing the likes of Lady Gaga and Bruno Mars. For Peloton, which has made a name for itself by selling a... Continue reading at Advertising Age

[ Advertising Age | 2019-05-15 00:00:00 UTC ]
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BookExpo's Librarians' Lounge 2019: Sweet Summer Reads, Courtesy of Penguin Random House Adult Library Marketing

On Thursday, May 30, from 3:30 to 4:30 p.m., join Penguin Random House in the Librarians' Lounge (Booth 557) for a meet and greet with some of the publishers' hottest authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-14 04:00:00 UTC ]
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HQ partners with East 15 Acting School on Goldie's debut audiobook

HarperCollins has teamed up with London-based East 15 Acting School to create the audiobook for Costa Short Story award winner Luan Goldie's debut novel, Nightingale Point. Continue reading at The Bookseller

[ The Bookseller | 2019-05-14 00:00:00 UTC ]
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Inside Open Road Integrated Media's Data Driven E-Book Marketing Success Story

Open Road has evolved into a leading marketing platform, boosting sales and discoverability for its publishing partners. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-10 04:00:00 UTC ]
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Has News Corp gone too far? It looks like it hahahaha HOORAY! | First Dog on the Moon

Bill Shorten is just like the rest of us (if we came from the boredom factory) and the election has finally got interestingSign up here to get an email whenever First Dog cartoons are publishedGet all your needs met at the First Dog shop if what you need is First Dog merchandise and prints... Continue reading at The Guardian

[ The Guardian | 2019-05-10 00:00:00 UTC ]
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Singapore debates a law targeting fake news online. Critics warn of a chilling effect

Facebook, Twitter and Google have been under fire all over the world for not doing enough to police their platforms for misinformation. The Singaporean government thinks it has a solution: a law that imposes jail time and hundreds of thousands of dollars in potential fines for posting or failing... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-05-08 00:00:00 UTC ]
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