In pursuit of truth: why marketers must act now to sustain trusted news

When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way: they check reliable news brands for verification. And herein lies a serious problem. There is an environmental crisis in the professional news media business. So-called “reliable” news sources are slowly becoming extinct. In the past decade, U.S. newsroom employment declined 25 percent overall (Pew Research), and among newspapers, that decline has been a devastating 47 percent. Since 2004, more than 1,800 local newspapers have shuttered (Univ. Of North Carolina), and legacy giants like Tribune, Time Inc. and Gannett have all faced radical reorganization or consolidation. The commercial funding model for reliable, professional news is eroding. Facts are becoming an endangered species. Trusted news environments are shrinking as quickly as polar ice. Truth doesn't come for free Real news is expensive. Fact-checking and integrity comes with a price tag. Whereas innuendo, rumor and even deliberately misleading content costs far less to disseminate. The business model for real news requires a lot more support than the one for fake news. I believe that two media industry trends are exacerbating the already struggling professional news business by redirecting funding away from trustworthy news towards... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-20 17:16:34 UTC ]
News tagged with: #american democracy #premium publisher

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Getty Trust Leads Group of Foundations Acquiring Ebony Archives for $30M

A group of private foundations led by the J. Paul Getty Trust is set to purchase the complete photography archive of Johnson Publishing—which comprises some 983,000 photographs and 3.35 million unprocessed negatives from Ebony and Jet magazines dating back to 1948—after submitting a winning $30... Continue reading at Folio Magazine

[ Folio Magazine | 2019-07-25 17:18:02 UTC ]
More news stories like this | All news stories tagged with: #widespread criticism #deal expected #multiple parties #winning bid #immediately respond #mellon foundation #macarthur foundation


Parvus Press: Market Spotlight

For this week’s spotlight market, we look at Parvus Press, a science fiction and fantasy publisher that's currently open to submissions. The post Parvus Press: Market Spotlight by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest

[ Writer's Digest | 2019-07-25 16:55:22 UTC ]
More news stories like this | All news stories tagged with: #science fiction


Pampers’ new smart diapers give parents smartphone pee alerts: Marketer’s Brief

Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. Internet of things, meet the baby’s bottom: Parents too busy looking at their smartphones to pay attention to... Continue reading at Advertising Age

[ Advertising Age | 2019-07-24 20:54:06 UTC ]
More news stories like this | All news stories tagged with: #digital media #adrianne pasquarelli #jessica wohl #leo burnett #remain based #general manager


No ratings bump for Norah O’Donnell’s first week as ‘CBS Evening News’ anchor

The numbers for Norah O’Donnell’s historic first week as the anchor of “CBS Evening News” are in, and despite leaving no stone unturned on the promotional front, the new-look newscast didn’t make any progress on the ratings front. According to Nielsen live-plus-same-day data, the first five... Continue reading at Advertising Age

[ Advertising Age | 2019-07-24 19:58:59 UTC ]
More news stories like this | All news stories tagged with: #nielsen #worth noting #ad inventory #american public #managing editor


Tiger Woods’ failed Open bid is bad news for NBC

Three months ago, Tiger Woods clawed out his first major championship win in 11 years, and in so doing, seemed to have put an end to a decade marked by frustration, failure and grievous injury. His triumph in Augusta was an assurance that more Sunday victories would come, and in defying the... Continue reading at Advertising Age

[ Advertising Age | 2019-07-19 19:26:04 UTC ]
More news stories like this | All news stories tagged with: #nielsen #oklahoma city #heavy lifting #big crowd #$8 million


Google’s plan to improve local news will start in Youngstown, Ohio

Today, Google announced that Youngstown, Ohio, will be the first city in its Compass Experiment, a joint venture with newspaper publishing company McClatchy to revive local news. The announcement couldn't be more timely, as Youngstown's long standing... Continue reading at Engadget

[ Engadget | 2019-07-18 17:49:00 UTC ]
More news stories like this | All news stories tagged with: #newspaper publishing #joint venture #google announced


EU launches anti-trust probe into Amazon's use of retailers' data

Amazon is facing a European Commission (EC) anti-trust investigation into how it uses sensitive data from independent retailers who sell on its marketplace. Continue reading at The Bookseller

[ The Bookseller | 2019-07-16 20:36:53 UTC ]
More news stories like this | All news stories tagged with: #independent retailers #sensitive data


US Publishers Association and Authors Guild Renew Support for CASE Act

The US Senate Committee on the Judiciary has a markup session scheduled for the Copyright Alternative in Small-Claims Enforcement Act on Thursday (July 18). The post US Publishers Association and Authors Guild Renew Support for CASE Act appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-07-16 02:09:29 UTC ]
More news stories like this | All news stories tagged with: #publishers association #authors guild


Truth in Fiction: Spotlight on Jeanne McWilliams Blasberg

An author’s second novel blends timely themes into a story of familial conflict. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-15 04:00:00 UTC ]
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Family-Owned Bonnier News Organizes for Continued Digital Growth

Lotta Edling is proud of her company’s journalistic excellence, as well as its growth in reach and digital subscription numbers Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-07-12 18:30:41 UTC ]
More news stories like this | All news stories tagged with: #bonnier


Filled with a New Kind of Truth: A Conversation with Samanta Schweblin

SAMANTA SCHWEBLIN’S COLLECTION of short stories Mouthful of Birds opens bleakly: When she reaches the road, Felicity understands her fate. He has not waited for her, and, as if the past were a tangible thing, she thinks she can still see the weak reddish glow of the car’s taillights fading on... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2019-07-10 17:00:00 UTC ]
More news stories like this | All news stories tagged with: #short stories #samanta schweblin


UN Sustainable Development Goals: Frankfurter Buchmesse’s ‘Create Your Revolution’

The 'Create Your Revolution' campaign is this year's cooperative effort for Frankfurter Buchmesse with the United Nations. The post UN Sustainable Development Goals: Frankfurter Buchmesse’s ‘Create Your Revolution’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-07-02 13:20:25 UTC ]
More news stories like this | All news stories tagged with: #frankfurter buchmesse #united nations


Twitter Users Have Field Day With Sarah Huckabee Sanders' Book News

The former White House press secretary was taunted with suggested titles for her reported upcoming book about working for Donald Trump. Continue reading at HuffPost

[ HuffPost | 2019-07-02 10:41:02 UTC ]
More news stories like this | All news stories tagged with: #upcoming book #suggested titles #book news #twitter users


A Son’s Memoir of His Father’s Radical Beliefs, Pursuit by the F.B.I. and Ardent Love for America

“A Good American Family,” by David Maraniss, examines the paranoia and brutality of the McCarthy era through the lens of his father’s experience. Continue reading at The New York Times

[ The New York Times | 2019-06-28 15:12:51 UTC ]
More news stories like this | All news stories tagged with: #memoir


This Social Marketing Platform Is on Pace to Become the Largest Sports Content Publisher by Year-End

A project started by two former University of Nebraska football teammates to help a fellow Cornhusker who made it to the National Football League has evolved into a robust athlete social-marketing platform that has raised $9.5 million since being established in 2012. Opendorse recently closed a... Continue reading at AdWeek

[ AdWeek | 2019-06-27 14:00:59 UTC ]
More news stories like this | All news stories tagged with: #content publisher #raised $9


Total UK publishing revenues down 2% in 2018; consumer book market stable

UK publishing industry revenues overall stood at £6.05bn in 2018, down 2% on the £6.15bn revenue of the previous year, according to the PA Publishing Yearbook 2018, just released.  Continue reading at The Bookseller

[ The Bookseller | 2019-06-25 05:53:24 UTC ]
More news stories like this | All news stories tagged with: #book market #publishing industry


News Corp Tabloid the Herald Sun Offers Journalists Cash Bonuses for Clicks

The News Corp tabloid newspaper the Herald Sun is offering journalists a financial bonus of between $10 and $50 for Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-24 15:22:05 UTC ]
More news stories like this | All news stories tagged with: #news corp #financial bonus #offering journalists #herald sun


Bonnier’s BookBeat Announces a 24-Market European Expansion

Sweden’s Bonnier has announced a sweeping expansion in Europe of its BookBeat digital service, multiplying by seven times its former reach in terms of markets for audiobooks and ebooks. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Service Has More Than 50,000 Audiobooks and Ebooks he... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-24 12:55:40 UTC ]
More news stories like this | All news stories tagged with: #bonnier #audiobook #ebooks #porter anderson #post bonnier


News Corp tabloid the Herald Sun offers journalists cash bonuses for clicks

Reporters to be financially rewarded if readers subscribe to site and reach certain number of page views The News Corp tabloid newspaper the Herald Sun is offering journalists a financial bonus of between $10 and $50 for driving digital subscriptions and traffic through their own stories.If... Continue reading at The Guardian

[ The Guardian | 2019-06-24 06:04:56 UTC ]
More news stories like this | All news stories tagged with: #news corp #financial bonus #offering journalists #herald sun #page views


Lisa Taddeo | 'It’s the nuances of desire that hold the truth of who we are at our rawest moments'

Lisa Taddeo spent hundreds of hours with three women in order to document their love lives in a frank look at desire. Continue reading at The Bookseller

[ The Bookseller | 2019-06-24 02:19:19 UTC ]
More news stories like this | All news stories tagged with: #lisa taddeo