In pursuit of truth: why marketers must act now to sustain trusted news

When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way: they check reliable news brands for verification. And herein lies a serious problem. There is an environmental crisis in the professional news media business. So-called “reliable” news sources are slowly becoming extinct. In the past decade, U.S. newsroom employment declined 25 percent overall (Pew Research), and among newspapers, that decline has been a devastating 47 percent. Since 2004, more than 1,800 local newspapers have shuttered (Univ. Of North Carolina), and legacy giants like Tribune, Time Inc. and Gannett have all faced radical reorganization or consolidation. The commercial funding model for reliable, professional news is eroding. Facts are becoming an endangered species. Trusted news environments are shrinking as quickly as polar ice. Truth doesn't come for free Real news is expensive. Fact-checking and integrity comes with a price tag. Whereas innuendo, rumor and even deliberately misleading content costs far less to disseminate. The business model for real news requires a lot more support than the one for fake news. I believe that two media industry trends are exacerbating the already struggling professional news business by redirecting funding away from trustworthy news towards... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-20 17:16:34 UTC ]
News tagged with: #american democracy #premium publisher

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Fox News tops cable ratings in 2018 while entertainment channels lost viewers to streaming

President Trump kept cable news on a ratings roll in 2018. But online streaming services continued to cut into audience levels for general entertainment cable networks such as USA, FX and Lifetime, according to year-end data from Nielsen. While consumers have grown accustomed to time-shifting... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-12-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #president trump


Michelle Obama's record-breaking Becoming helps print market soar

Michelle Obama's Becoming (Viking) has held the UK Official Top 50 number one spot for a third week, leaping 26% in volume week on week to shift 116,920 copies for £1.87m in the seven days to the end of 22nd December. Continue reading at The Bookseller

[ The Bookseller | 2018-12-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #michelle obama #volume week


Our Cambridge Analytica scoop shocked the world. But the whole truth remains elusive

The inside story of our award-winning investigation into the political consulting firm and its use of Facebook profiles• Read our other top stories from 2018Visiting the Observer’s newsroom on the Monday after we published our revelations about the political consulting firm Cambridge Analytica... Continue reading at The Guardian

[ The Guardian | 2018-12-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #big stories #royal wedding #mark zuckerberg #cambridge analytica #news channel #nuclear bomb


Europe's Book Market Grew Slightly in 2017

In 2017 the 29 member countries of the Federation of European Publishers (FEP) generated €22.2 billion ($25.3 billion) in total sales, a figure up slightly from 2016 after accounting for exchange rate effects. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-12-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #total sales


Breslin and Kite bolster HQ marketing team

HQ has strengthened its marketing team, taking on Jennifer Breslin and Joanna Kite. Continue reading at The Bookseller

[ The Bookseller | 2018-12-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #marketing team


Riley takes Geoffrey Faber Prize for First Love's 'brutal truthfulness'

Gwendoline Riley has scooped the Geoffrey Faber Memorial Prize for Fiction 2017 for her fifth novel First Love (Granta). Continue reading at The Bookseller

[ The Bookseller | 2018-12-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #gwendoline riley


As the Spanish book market grows, women-led startups fill demand

US sales of children's Spanish-language books rose 6 percent over the past year, while overall Spanish-language books rose 15 percent. As America's demographics continue to change, business-savvy bilingual mothers are creating bilingual books, apps, and videos. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2018-12-05 00:00:00 UTC ]
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Nike is Ad Age's Marketer of the Year and Samsung is the world's biggest advertiser: Monday Wake-Up Call

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayTribune Media Co. reportedly has a... Continue reading at Advertising Age

[ Advertising Age | 2018-12-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #potential buyers #tribune publishing #alexa app


Thai Children’s Rights Fair Throws the Spotlight on a Fast-Developing Market

The four-day International Children’s Content Rights Fair—which took place in Thailand, and ended its run on December 2—is focused on children’s content from ASEAN publishers and facilitating rights trading within the region and with overseas exhibitors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #overseas exhibitors


Financially Strapped Digital News Site Mic Looks for a Buyer as Layoffs Loom

Digital news publisher and suddenly-strapped-for-cash Mic is in sales talks, according to sources familiar with the matter who speculated that Bustle Digital Group (BDG) or its founder, Bryan Goldberg, might end up buying it. Mic was founded in 2011 and has largely targeted millennials, covering... Continue reading at AdWeek

[ AdWeek | 2018-11-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #social issues #bryan goldberg #sources familiar #layoffs loom


Facebook exempts news publishers from its archive on political ads

Facebook says it will stop including some publishers' advertising in its political ad archive following months of criticism from news organizations.Next year the social media giant will no longer require publishers who want to buy ads boosting exposure to their articles on politics to go through... Continue reading at Advertising Age

[ Advertising Age | 2018-11-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #news organizations #political ads


UAE's insistence on Hedges' guilt sustains Emirates Lit Fest boycott

Jailed academic Matthew Hedges, whose life sentence for spying provoked the withdrawal of several authors from Dubai's Emirates Festival of Literature, has been pardoned. Continue reading at The Bookseller

[ The Bookseller | 2018-11-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #life sentence


A Member of Slovakia’s Parliament Calls for a Competitive Textbook Market

Finding itself among a handful of European Union nations still with a state-controlled textbook market, Slovakia, says parliament member Branislav Gröhling, must change. The post A Member of Slovakia’s Parliament Calls for a Competitive Textbook Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-11-27 00:00:00 UTC ]
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Poverty Safari named ‘most rebellious’ 21st century read in Scottish Book Trust poll

Poverty Safari, Darren McGarvey’s memoir about growing up in Glasgow, has topped a readers’ poll of “most rebellious reads of the 21st century”, organised by the Scottish Book Trust. Continue reading at The Bookseller

[ The Bookseller | 2018-11-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #21st century #darren mcgarvey


Scottish Book Trust to donate half a million books to primary schools

Scottish Book Trust will give away half a million books to pupils in Primary 1-3 as part of Book Week Scotland, which is taking place this week. Continue reading at The Bookseller

[ The Bookseller | 2018-11-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #taking place #primary schools #million books


AAR/SBL 2018: Women’s Studies, Politics, and ’Good News All Around’

At the annual meetings of the American Academy of Religion and the Society of Biblical Literature in Denver, Colo., held Nov. 17-21, hot topics included diversity, immigration, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #held nov #biblical literature #american academy #annual meetings


Google News may shut over EU plans to charge tax for links

Search engine is lobbying hard to stop proposed tax, aimed at compensating news publishers Google’s top news executive has refused to rule out shutting down Google News in EU countries, as the search engine faces a battle with Brussels over plans to charge a “link tax” for using news... Continue reading at The Guardian

[ The Guardian | 2018-11-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #search results #deeply concerned #richard gingras #eu countries #lobbying hard #search engine #news stories #google news


Continued audio growth for big publishers as new players enter market

Audiobook sales are continuing to rocket, with a number of the biggest publishers in the space confirming they are still experiencing “strong double-digit growth” year on year. Continue reading at The Bookseller

[ The Bookseller | 2018-11-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #biggest publishers #audiobook sales #big publishers


China’s Children’s Book Market: Big Numbers and Local Talent

As China's children's book market matures, publishers are look at ways to develop more local talent while maintaining a balance with foreign titles. The post China’s Children’s Book Market: Big Numbers and Local Talent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-11-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #local talent #book market #post china


Books News: Michelle Obama’s ‘Becoming’ Finally Hits Shelves

The publishing industry might have to think back to Harry Potter’s heyday for a book that has garnered as much attention as the former first lady’s has. Continue reading at The New York Times

[ The New York Times | 2018-11-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #harry potter #publishing industry #michelle obama #books news