In pursuit of truth: why marketers must act now to sustain trusted news

When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way: they check reliable news brands for verification. And herein lies a serious problem. There is an environmental crisis in the professional news media business. So-called “reliable” news sources are slowly becoming extinct. In the past decade, U.S. newsroom employment declined 25 percent overall (Pew Research), and among newspapers, that decline has been a devastating 47 percent. Since 2004, more than 1,800 local newspapers have shuttered (Univ. Of North Carolina), and legacy giants like Tribune, Time Inc. and Gannett have all faced radical reorganization or consolidation. The commercial funding model for reliable, professional news is eroding. Facts are becoming an endangered species. Trusted news environments are shrinking as quickly as polar ice. Truth doesn't come for free Real news is expensive. Fact-checking and integrity comes with a price tag. Whereas innuendo, rumor and even deliberately misleading content costs far less to disseminate. The business model for real news requires a lot more support than the one for fake news. I believe that two media industry trends are exacerbating the already struggling professional news business by redirecting funding away from trustworthy news towards... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-20 17:16:34 UTC ]
News tagged with: #american democracy #premium publisher

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Russia Textbook Piracy Is In the News: 160,000 Copies Reported Seized

New reporting in the Russian news media say that the educational sector's large runs and distribution to the provinces help make textbooks attractive to organized crime. The post Russia Textbook Piracy Is In the News: 160,000 Copies Reported Seized appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-11-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #educational sector


Shanghai Children’s Book Fair Looks to Capitalize on Growing Market

With sales of children's books in China up 14% in the first nine months of 2018, attendees at this year's fair see more opportunities for deal-making. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #growing market #book fair #shanghai children


One Book Fair to Another: At Sharjah, London Book Fair Plans Market Focus Indonesia

As the Sharjah International Book Fair opened this month in the United Arab Emirates, London Book Fair and Indonesia's cultural program team met to plan for March's Market Focus program at Olympia London. The post One Book Fair to Another: At Sharjah, London Book Fair Plans Market Focus... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-11-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #olympia london #book fair


NBC, Fox News and Facebook stop running Trump's anti-immigrant campaign ad

NBCUniversal said Monday that it is pulling President Trump’s controversial anti-immigrant campaign advertisement, hours after the spot ran prominently during “Sunday Night Football.” Fox News said it decided to stop running the commercial as well, and Facebook stopped accepting it as a paid ad,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-11-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #fox news


Facebook Is Expanding Its Test of a Breaking News Tag to Publishers in More Countries

Facebook is expanding the breaking news tag it began testing in March to more markets and displaying the resulting breaking news label in more countries. The social network kicked off the test in March with more than 50 publishers in North America, Latin America, Europe and Australia. Product... Continue reading at AdWeek

[ AdWeek | 2018-11-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #latin america


Books 'to outperform retail market this Christmas'

The relatively modest price point of books suggests the sector could perform solidly this Christmas, analysts predict, with booksellers hailing a strong line-up across the board. Continue reading at The Bookseller

[ The Bookseller | 2018-10-30 00:00:00 UTC ]
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Get your misinformation here! CJR opens 'Fake News Stand' in NYC

Today in New York City's Bryant Park, 9-to-5ers, tourists and other passersby might notice that the magazines at the newsstand on the corner of 42nd Street and 6th Avenue look a bit different. Instead of Time, The Economist, The New York Times, The Wall Street Journal and People, they'll see... Continue reading at Advertising Age

[ Advertising Age | 2018-10-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #real world #false stories


Christmas markets

Benedicte Page looks ahead optimistically to the book market's performance in the forthcoming Christmas period.   Continue reading at The Bookseller

[ The Bookseller | 2018-10-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book market #benedicte page


Books: The Beastie Boys' memoir, fascinating fiction and more book news

Hello, readers! Welcome to this week’s books newsletter from the L.A. Times. I’m Carolyn Kellogg, our books editor, with the word on some fascinating new books. THE BIG REVIEW What was it like to start out in the punk rock scene, be fascinated by the birth of hip-hop and wind up superstars?... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-10-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #carolyn kellogg #book news #beastie boys #books editor #books newsletter


Unbound strikes deal with Lounge Marketing

Unbound authors will from now on have access to marketing advice from Lounge Marketing after the two companies struck a partnership.  Continue reading at The Bookseller

[ The Bookseller | 2018-10-25 00:00:00 UTC ]
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Juno Dawson’s 'Meat Market' acquired by TV production company

Unstoppable Film & Television has acquired the production rights to Juno Dawson’s upcoming YA novel Meat Market (Quercus Children’s Books), about a 16-year-old girl who is catapulted from her South London council estate to the international world of fashion. Continue reading at The Bookseller

[ The Bookseller | 2018-10-23 00:00:00 UTC ]
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PTC Influencer Marketing Breakfast: Sharing Valuable Experience

The first PubTechConnect Breakfast Panel will bring together leaders and innovators in book marketing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-23 00:00:00 UTC ]
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Russian Market Book Sales Channels: Proponents of Both Online Retail and Off

Something of a debate is underway in the Russian market, where some see online retail as a key to future sales growth, while major chains are also showing good numbers in physical stores. Editor’s note: Following our pre-Frankfurt interview with Eksmo CEO Evgney Kapyev, reports from Moscow are... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-10-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #online bookselling #strong sales #physical stores #major chains #russian market #online retail


Books News: Penguin Random House Merges Two of its Successful Publishing Lines

Gina Centrello, president and publisher of Random House, will oversee the merged publishing lines of Random House and the Crown Publishing Group. Continue reading at The New York Times

[ The New York Times | 2018-10-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #random house #gina centrello #books news


BBC News CEO Jim Egan: ‘We’re in a battle for survival for quality journalism’

At our Digiday+ live podcast event, BBC Global News CEO Jim Egan reveals his thoughts on the state of news publishing. The post BBC News CEO Jim Egan: ‘We’re in a battle for survival for quality journalism’ appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-10-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #news publishing #quality journalism


Books: The library fire, a criminal family, reviews and book news

Hello! I’m books editor Carolyn Kellogg with this week’s books newsletter from the L.A. Times. THE BIG STORY Although Susan Orlean is a staff writer for the New Yorker, she lives in Los Angeles part-time, and for the last six years has been writing a book that investigates a mystery many of us... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-10-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #staff writer #susan orlean #big story #books newsletter #book news


Hansen: radical textbook subscription service could transform US market

Cengage c.e.o. Michael Hansen says his firm’s new "Netflix for textbooks" subscription model is "a radical solution" for the US market which he "hopes and believes" others will emulate. Continue reading at The Bookseller

[ The Bookseller | 2018-10-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #subscription model #michael hansen


Frankfurt’s First Conference on the Evolving Audio Market

At the debut edition of Frankfurt's Audiobook Conference, experts from several markets presented data and trends on this growing segment of publishing. The post Frankfurt’s First Conference on the Evolving Audio Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-10-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #growing segment #post frankfurt #audiobook conference


PTC Influencer Marketing Breakfast: Meet our Panelists

The first PubTech Connect Breakfast Panel will cover a topic that is changing book marketing. Meet our moderator and several of our esteemed panelists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-11 00:00:00 UTC ]
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The Markets Conference 2018: Revenue and Readers

At Frankfurt's The Markets conference, publishing experts spoke about revenue models in the book business and the need to better understand consumers. The post The Markets Conference 2018: Revenue and Readers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-10-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book business #markets conference #readers appeared #revenue models