In pursuit of truth: why marketers must act now to sustain trusted news

When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way: they check reliable news brands for verification. And herein lies a serious problem. There is an environmental crisis in the professional news media business. So-called “reliable” news sources are slowly becoming extinct. In the past decade, U.S. newsroom employment declined 25 percent overall (Pew Research), and among newspapers, that decline has been a devastating 47 percent. Since 2004, more than 1,800 local newspapers have shuttered (Univ. Of North Carolina), and legacy giants like Tribune, Time Inc. and Gannett have all faced radical reorganization or consolidation. The commercial funding model for reliable, professional news is eroding. Facts are becoming an endangered species. Trusted news environments are shrinking as quickly as polar ice. Truth doesn't come for free Real news is expensive. Fact-checking and integrity comes with a price tag. Whereas innuendo, rumor and even deliberately misleading content costs far less to disseminate. The business model for real news requires a lot more support than the one for fake news. I believe that two media industry trends are exacerbating the already struggling professional news business by redirecting funding away from trustworthy news towards... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-20 17:16:34 UTC ]
News tagged with: #american democracy #premium publisher

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Daily News publisher changing name back to Tribune

Over two years after a much-ridiculed branding change, Tronc, owner of the New York Daily News and other publications, is changing its name back to Tribune Publishing on Oct. 9. [] "> To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2018-10-05 00:00:00 UTC ]
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‘The Markets’ Keynote at Frankfurt: Charlie Redmayne on Realistic Innovation

HarperCollins UK CEO Charlie Redmayne, in preparation for his keynote address at Frankfurter Buchmesse's 'The Markets' conference: 'It's ways of taking storytelling into new areas.' The post ‘The Markets’ Keynote at Frankfurt: Charlie Redmayne on Realistic Innovation appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-10-05 00:00:00 UTC ]
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At Frankfurt’s ‘The Markets’ Conference: Brazil’s Gustavo Lembert

Gustavo Lembert of the Brazilian book club startup TAGLivros will outline how he's done it on October 9 at Frankfurter Buchmesse's 'The Markets' conference. The post At Frankfurt’s ‘The Markets’ Conference: Brazil’s Gustavo Lembert appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-10-02 00:00:00 UTC ]
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Facebook shares more details about its massive security breach -- after blocking people from sharing news about it

The Guardian was among many outlets to write about the huge Facebook vulnerability and attack reported yesterday, and people were understandably keen to share the story on the social network. However, many people found that they were unable to do. Large numbers of Facebook users who tried to... Continue reading at Betanews

[ Betanews | 2018-09-29 00:00:00 UTC ]
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BuzzFeed News’ Ben Smith: ‘Every company needs diverse business models’

Once dependent on Facebook, the publisher is broadening the ways it distributes its news and makes money. The post BuzzFeed News’ Ben Smith: ‘Every company needs diverse business models’ appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-09-27 00:00:00 UTC ]
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Children’s book market up 0.7% by value in 2018 to date

The children’s book market has shown steady growth of 0.7% in the first part of 2018 but some of the biggest increases were from non-fiction categories, charts and data editor Kiera O’Brien revealed at The Bookseller Children’s Conference this morning. Continue reading at The Bookseller

[ The Bookseller | 2018-09-25 00:00:00 UTC ]
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IPA and UN Unveil ‘SDG Book Club’ Promoting the Sustainable Development Goals

The SDG Book Club–a new collaboration between the International Publishers Association and the United Nations' Outreach Division–will curate young readers' books correlating with each of the UN's Sustainable Development Goals over 17 months. The post IPA and UN Unveil ‘SDG Book Club’ Promoting... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-09-24 00:00:00 UTC ]
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Books: The trouble with publishing accused harassers; Ernie, Bert and authorial intent; the Brown family dynasty; and more book news

Welcome! It’s sunny here in El Segundo. I’m Carolyn Kellogg with not one but two essays from Critics at Large this week, because it has been a big week for cultural questions in the world of books. Let’s get started. THE FIRST BIG ESSAY Critic at Large Laila Lalami looks at two big recent essays... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-09-22 00:00:00 UTC ]
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The Markets 2018: Frankfurt’s Agenda-Setting Conference Follows the Money

The Frankfurt Book Fair's international publishing conference, The Markets, will focus this year on publishing revenue models. Charlie Redmayne will deliver the keynote. The post The Markets 2018: Frankfurt’s Agenda-Setting Conference Follows the Money appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-09-20 00:00:00 UTC ]
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Books News: Stormy Daniels’s ‘Full Disclosure’ Book Will Likely Rattle White House

In her memoir, Stephanie Clifford gives a vivid, detailed account of her encounter with Donald Trump in 2006 and its aftermath. Continue reading at The New York Times

[ The New York Times | 2018-09-19 00:00:00 UTC ]
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Facebook Started Indexing News Pages to Determine Which Publishers Belong in Its Ad Archive

Facebook announced that it has begun the process of indexing news pages in order to determine which publishers should be included in the Ad Archive that it introduced in June. The Ad Archive, which is available globally, gives people the ability to search for ads related to politics or issues of... Continue reading at AdWeek

[ AdWeek | 2018-09-19 00:00:00 UTC ]
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Facebook rolls out system to include news publishers in its controversial Ad Archive

Facebook is moving forward with its controversial Ad Archive with a new system that will decide whether to include individual publishers in the archive. The post Facebook rolls out system to include news publishers in its controversial Ad Archive appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-09-18 00:00:00 UTC ]
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Scottish Book Trust announces author residencies

Authors Gerry Cambridge and Linda Strachan are part of a group of nine authors who will work with schools in Scotland as part of Live Literature School Residencies Programme, organised by Scottish Book Trust. Continue reading at The Bookseller

[ The Bookseller | 2018-09-18 00:00:00 UTC ]
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Frankfurter Buchmesse’s 2018 Pre-Fair News Conference: ‘Held in Political Times’

At the annual pre-fair news conference, Frankfurter Buchmesse officials stress the importance of the freedom to publish and the international book industry's role in a politically charged era. The post Frankfurter Buchmesse’s 2018 Pre-Fair News Conference: ‘Held in Political Times’ appeared... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-09-12 00:00:00 UTC ]
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Wednesday Wake-Up Call: Gawker's rebirth, Facebook's new video series and other news

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Gawker, the gossip site, is staging... Continue reading at Advertising Age

[ Advertising Age | 2018-09-12 00:00:00 UTC ]
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News Corp defiant after 'racist' Serena Williams cartoon sparks global furore

Tabloid rails against ‘PC world’, republishing ‘infamous’ caricature by Mark KnightNews Corp in Australia has doubled down on a cartoon published by its Melbourne paper that has been widely derided as a racist caricature of Serena Williams.The cartoon by Mark Knight made international headlines... Continue reading at The Guardian

[ The Guardian | 2018-09-12 00:00:00 UTC ]
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'Repugnant, racist': News Corp cartoon on Serena Williams condemned

JK Rowling and daughter of Martin Luther King Jr criticise cartoonist Mark Knight’s caricature of tennis star News Corp has come under global condemnation for publishing a racist, sexist cartoon depicting Serena Williams in its Melbourne paper.The cartoon by Mark Knight, published in Rupert... Continue reading at The Guardian

[ The Guardian | 2018-09-11 00:00:00 UTC ]
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Shock and mixed opinions as trade absorbs Foyles news

Publishers, agents and other booksellers have expressed widespread shock at the news this morning that Waterstones has bought Foyles. Continue reading at The Bookseller

[ The Bookseller | 2018-09-08 00:00:00 UTC ]
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Poland’s Online Bookseller Merlin.pl Acquires Profit M, Expanding Its Footprint in the Market

Talking, among other things, of developing an loyalty program for consumers based in blockchain tokens, a spokesman for Poland's Merlin.pl talks about its latest move to gain dominance in the market. The post Poland’s Online Bookseller Merlin.pl Acquires Profit M, Expanding Its Footprint in the... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-09-05 00:00:00 UTC ]
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Polly Osborn made adult marketing and publicity director at S&S

Simon & Schuster UK has appointed former HarperCollins publicist Polly Osborn to the position of adult marketing and publicity director. Continue reading at The Bookseller

[ The Bookseller | 2018-09-04 00:00:00 UTC ]
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