Ronald Schild, CEO at Germany's MVB, discusses developments in German ebook sales — which still command just a single digit market share — and the Tolino ebook platform. The post In Germany: Ebooks Less Than 10% of Market, Tolino Grows appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2015-02-27 00:00:00 UTC ]
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The director's first foray into book publishing is a deep-dive into the art of exploitation cinema marketing. The post Director Nicholas Winding Refn Wants to Teach You About Movie Marketing appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-09-24 00:00:00 UTC ]
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Executives from Cengage and Udemy point to Latin America as a strong region for edtech growth and share their top tips for entering the market. The post Strategies for Entering the Latin American EdTech Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-24 00:00:00 UTC ]
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Oyster, one of the first and most prominent ebook subscription services, is shutting down, with much of its team moving on to Google Play Books. The post Ebook Sub Service Oyster Closing Shop, Google Takes Its Talent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-23 00:00:00 UTC ]
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The Tolino alliance has added strength in depth in its German home market. Regional book chains Mayersche and Osiander have joined the successful partnership with immediate effect. Both newcomers are family-owned and major players in their markets – Mayersche (40 branches, €160m turnover) in... Continue reading at The Bookseller
[ The Bookseller | 2015-09-22 00:00:00 UTC ]
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Oyster's experiment with a Netflix-like subscription service for ebooks appears to be coming to a close... at least, in its current form. The startup is warning customers that it will shut down its all-you-can-read service over the course of seve... Continue reading at Engadget
[ Engadget | 2015-09-22 00:00:00 UTC ]
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The world of ebook subscription services lost one of its earliest proponents late Monday evening, when Oyster—the so-called “Netflix of ebooks,” which also recently opened an online book store—announced it was shutting down “over the next few months.”The surprise announcement comes less than two... Continue reading at PC World
[ PC World | 2015-09-22 00:00:00 UTC ]
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Apple drives changes in behaviour like nobody else. What might the key announcements from the event mean for the ad industry?Like many Apple events before it, September’s event didn’t introduce any new technologies or products, but that’s not to say what was announced isn’t worth... Continue reading at The Guardian
[ The Guardian | 2015-09-22 00:00:00 UTC ]
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With summer largely in the rearview mirror, marketers are attending conferences and generally revealing more media- and brand-related data. Here are nine of such stats that caught our eye last week. 1. During a Re/code podcast, BuzzFeed CEO Jonah Peretti said that more than 75 percent of his... Continue reading at AdWeek
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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Virtual reality is an extraordinarily hot topic right now in media and technology circles. We've seen some amazing developments in recent years, but for the purposes of marketers, technology has not caught up with needs. Beyond functioning, we need it to scale and affect consumer behavior. This... Continue reading at AdWeek
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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With competition for bookstore shelf space as fierce as ever and the Inspire Book Fair gone for good, publishers are looking for new ways to reach potential readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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Rights traffic, as expected in a small book market like Malaysia, typically flows one way, with English-to-Malay translations mostly found in the education and reference segments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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Amazon has come under fire from the NSPCC after a 12-year-old girl stumbled across explicit material on its website while searching for free ebooks. The girl’s mother, referred to only as Nicola, has complained to Trading Standards and The BBC her daughter typed “free Kindle books for... Continue reading at The Bookseller
[ The Bookseller | 2015-09-17 00:00:00 UTC ]
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The deadline for the first Bookseller marketing competition has been extended until the 18th September, giving publishers until this Friday to enter their campaigns. Continue reading at The Bookseller
[ The Bookseller | 2015-09-17 00:00:00 UTC ]
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Apple's long-running court battle over manipulating the pricing of ebooks is getting even more dramatic. Next stop, the Supreme Court, Fortune reports. Back in June, Apple failed to get a Manhattan appeals court to overturn a 2014 ruling that woul... Continue reading at Engadget
[ Engadget | 2015-09-17 00:00:00 UTC ]
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While many cartoonists can be defined by a singular book or series, collections of their shorter, sometimes lesser-known works can more intimately reflect their artistic sensibilities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-16 00:00:00 UTC ]
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"Just as portable paint tubes revolutionized the act of making art for painters like Monet and Renoir, the digital revolution is transforming the art book," writes critic Carol Strickland. The author of a digital book for iPad on impressionism in Erudition's Masterpieces of Art series,... Continue reading at The Bookseller
[ The Bookseller | 2015-09-15 00:00:00 UTC ]
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When it comes to marketing, smaller businesses often lose out to their larger competition because they can't afford sophisticated software tools. Now digital marketing specialist IntellaSphere is looking to give small companies the edge with the launch of its new Freemium service, providing SMBs... Continue reading at Betanews
[ Betanews | 2015-09-15 00:00:00 UTC ]
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Amy Stewart's tricks of the trade: Google Ngram Viewer, Evernote, Ancestry, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-11 00:00:00 UTC ]
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Rowman & Littlefield International (RLI), launched in 2013 as an affiliate of long-established US academic indie Rowman & Littlefield (R&L), has been quick off the starting blocks. From publishing two titles in its launch year, it will bring out 90 in 2015; over 50 series have been... Continue reading at The Bookseller
[ The Bookseller | 2015-09-10 00:00:00 UTC ]
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BitLit and Lightning Source have struck a new agreement allowing publishers using Ingram's CoreSource Plus programme to offer ebook bundles to readers. Mary Alice Elcock (pictured), BitLit vice-president for content, told The Bookseller that this means more than 200 new publishers have been... Continue reading at The Bookseller
[ The Bookseller | 2015-09-10 00:00:00 UTC ]
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