Ronald Schild, CEO at Germany's MVB, discusses developments in German ebook sales — which still command just a single digit market share — and the Tolino ebook platform. The post In Germany: Ebooks Less Than 10% of Market, Tolino Grows appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2015-02-27 00:00:00 UTC ]
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Headline communications director Georgina Moore offers 10 tips for publishers promoting new titles and seeking Twitter success. Continue reading at The Bookseller
[ The Bookseller | 2015-11-24 00:00:00 UTC ]
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Dosdoce, Bookwire and Publishing Perspectives are offering an exclusive ebook licensing guide for global public libraries and publishers. The post Free Guide to Ebook Licensing for Public Libraries and Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-24 00:00:00 UTC ]
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At the just-concluded Shanghai International Children's Book Fair, held from November 13 to 15, first-time exhibitors and seasoned participants were afforded yet another close-up look at the booming Chinese children's market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-17 00:00:00 UTC ]
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If publishers hope to grow ebook sales, they must find ways to innovate in actionable, tangible ways that will increase sales, argues Sol Rosenberg. The post Innovation is the Only Way to Increase Ebook Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-16 00:00:00 UTC ]
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Global brands may appear to dominate ebook subscriptions, but nimble, local publishing startups across Europe are winning authors’ hearts and minds. The post When It Comes to Ebook Subscriptions, One Size Does Not Fit All! appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-12 00:00:00 UTC ]
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Concerns are growing that the Russian government plans to significantly tighten controls over books supplied by major libraries, with moves to eliminate the presence of books highlighting nationalism amongst non-Russians within the country and those backing Ukraine and western policies. Continue reading at The Bookseller
[ The Bookseller | 2015-11-10 00:00:00 UTC ]
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The past week of digital marketing data involved everything from serious stats on Facebook's diminishing referrals for some publishers to the a goofy clip-on man bun going viral on Groupon. 1. Snapchat video views have tripled since May and now total 6 billion every day, according to a... Continue reading at AdWeek
[ AdWeek | 2015-11-10 00:00:00 UTC ]
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French railway SNCF has launched an ebook library on its mainline trains, offering 100,000 titles to be downloaded by smartphone, tablet or computer and read offline when there is no internet connection. Access to the full selection of books offered by SNCF e-LIVRE is free for 45 days and... Continue reading at The Bookseller
[ The Bookseller | 2015-11-06 00:00:00 UTC ]
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The first commandment of selling book rights to French publishers: know their list! Nine others follow, courtesy of Anne Michel of Albin Michel. The post The 10 Commandments of Selling Rights to French Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-05 00:00:00 UTC ]
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Benedicte Page talks to Kudos, which won the Association of Learned & Professional Society Publishers’ (ALPSP) Award for Innovation in Publishing. Continue reading at The Bookseller
[ The Bookseller | 2015-11-05 00:00:00 UTC ]
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Made in Me's Eric Huang, one of the speakers at PW's forthcoming Global Kids Connect Conference, talked to us about how the marketing of children's books is evolving. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-04 00:00:00 UTC ]
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Bookseller Michael Evans sees great possibilities ahead for historic Lexington Market and Baltimore's west side, where his family has built a business over three decades.While other independent bookstores have shut down and even big chains have struggled to stay relevant in an age of ebooks,... Continue reading at Baltimore Sun
[ Baltimore Sun | 2015-10-31 00:00:00 UTC ]
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Touting strong early performances of its Carousel ads, Instagram has opened up the option to buy the multi-photo campaigns through its self-service interfaces. Carousel lets marketers use up to five still images in a single ad, as viewers can swipe through them like virtual magazine pages. ... Continue reading at AdWeek
[ AdWeek | 2015-10-31 00:00:00 UTC ]
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Tolino, an alliance of German booksellers and counterpart to Amazon, welcomes two new booksellers, Mayersche and Osiander, and strengthens its position. The post German Tolino Alliance Welcomes New Booksellers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-30 00:00:00 UTC ]
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Quercus has promoted Bethan Ferguson to marketing director as part of a drive to strengthen its marketing and publicity departments. Ferguson, who joined Quercus in 2011, said: “I am delighted to be part of such a smart and creative team, and to have this opportunity at a time when Quercus and... Continue reading at The Bookseller
[ The Bookseller | 2015-10-29 00:00:00 UTC ]
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Market research companies Nielsen and GfK announced a partnership on Monday with the aim of providing insights about global book publishing. The post Nielsen and Germany’s GfK to Partner on Book Industry Data appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-28 00:00:00 UTC ]
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Describe your role I’m the publicity officer for Sandstone Press. It’s my job to look after authors from the moment they sign their contract. This involves creating publicity campaigns, organising events such as book launches and, of course, social media. What do you like best about your role? Continue reading at The Bookseller
[ The Bookseller | 2015-10-27 00:00:00 UTC ]
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Magician series among children’s books boosting revenue at publishing house, with pre-tax profits at £1.9m Harry Potter publisher Bloomsbury has reported a jump in half-year sales after a strong performance from educational and children’s books. Sales were up 11.6% to £52.7m in the six months to... Continue reading at The Guardian
[ The Guardian | 2015-10-27 00:00:00 UTC ]
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Folio: and WhatCounts team up on a survey revealing how publishers need to get a better handle on ROI and content value. The post List Growth Alone Won’t Drive Success in Email Marketing appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
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The fifth annual Virenschleuderpreis, organized by Leander Wattig and the Frankfurt Book Fair, honored five viral marketing campaigns in German media. The post 2015’s Best Viral Marketing Campaigns in German Media appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-24 00:00:00 UTC ]
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