Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and Malaysia, the campaign has reached way beyond those markets, racking up nearly 8.9 million views on YouTube in under a week. And the timing was absolutely perfect, coming ahead of Apple's big device reveal on Tuesday.Among all the praise, though, a few Twitter commenters have been wondering what the big deal is. They point out that British tabloid The Sun had pretty much the same great idea, five years ago. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-10 00:00:00 UTC ]
News tagged with:
#digital book
#big deal
#great idea
Our reviews of the iPhone 16 Pro and Apple Watch Series 10 are up, thanks to one very tired Cherlynn Low. In this episode, Devindra and Cherlynn discuss her final thoughts on Apple's new hardware, including why the iPhone 16 Pro’s photo processing is particularly interesting. In other news, we... Continue reading at Engadget
[ Engadget | 2024-09-20 11:30:33 UTC ]
More news stories like this | All news stories tagged with:
#science fiction
#blue sky
#managing editor
#outro music
#theme music
#sweeping tale
#aubrey plaza
#mad men
Unit sales of English-language trade print books sold in Canada fell 2% in the first half of 2024 from the comparable period in 2023 at stores that report data to BookNet Canada. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-11 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#books sold
#report data
#booknet canada
The trial over the alleged ad tech monopoly begins Monday in Virginia. One month after a judge declared Google’s search engine an illegal monopoly, the tech giant faces another antitrust lawsuit that threatens to break up the company, this time over its advertising technology.The Justice... Continue reading at Fast Company
[ Fast Company | 2024-09-09 13:38:21 UTC ]
More news stories like this | All news stories tagged with:
#publishers including
#live updates
#taking place
#open web
#ad exchanges
Uncertain times and a challenging business climate bring out the best in Hong Kong and China print suppliers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-06 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#uncertain times
#hong kong
Finding “good homes for good projects” is the ongoing mission for Chang Jiang Printing Media founder and marketing director Samuel Chung. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-06 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
Uncertain times and a challenging business climate have seen Hong Kong and China print manufacturers sharpening their focus on improving internal processes and end products, fostering deeper client partnerships, and embracing industry challenges and changes as the status quo. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-06 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#status quo
#uncertain times
#hong kong
Vox Media is expanding its print offerings. This year, the digital media company is launching The Cut's first-ever Fall Fashion Issue. The Cut, part of New York Magazine, is competing for lucrative print ad dollars that fashion-focused publications like Vogue and... Continue reading at AdWeek
[ AdWeek | 2024-09-04 17:00:06 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#york magazine
#print issue
#vox media
Girls as young as 8 are turning up at dermatologists’ offices with rashes, chemical burns, and other allergic reactions to products not intended for children’s sensitive skin. When she was in fifth grade, Scarlett Goddard Strahan started to worry about getting wrinkles.By the time she turned... Continue reading at Fast Company
[ Fast Company | 2024-09-03 14:30:48 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#artificial intelligence
#physical harm
Although the holiday weekend has come to a close, some Labor Day sales are still available. Historically, Labor Day isn't a boon for tech deals but there are always a few decent ones that pop up, particularly in the outdoor tech space. Labor Day sales often overlap with back-to-school sales as... Continue reading at Engadget
[ Engadget | 2024-09-03 14:30:14 UTC ]
More news stories like this | All news stories tagged with:
#kindle
#follow @engadgetdeals
#buying advice
#book retailer
#star wars
#upgraded version
Apple is gearing up to launch the iPhone 16 on September 9th, so we've brought on Bloomberg's Mark Gurman to chat about his scoops around Apple's upcoming hardware. We should expect some notable additions, like a dedicated camera button, as well as slightly larger screens on the Pro models.... Continue reading at Engadget
[ Engadget | 2024-08-30 11:30:00 UTC ]
More news stories like this | All news stories tagged with:
#science fiction
#book series
#blue sky
#managing editor
#outro music
#theme music
Drop in revenue in broadcasting and publishing partly offset by increase in income from Stan and DomainFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastNine Entertainment has recorded a steep 31% slide in annual net profit to... Continue reading at The Guardian
[ The Guardian | 2024-08-28 06:35:43 UTC ]
More news stories like this | All news stories tagged with:
#publishing division
#significant cuts
#challenging year
#free app
#latest updatesget
#guardian australia
A Manhattan-based real estate firm focused on film and digital content creation has plans for a new studio in Bushwick, records show.Founded in May 2023, Bungalow Projects filed paperwork with the Department of Buildings today to construct a 6-story production hub at 242 Seigel St. There has... Continue reading at Crains New York
[ Crains New York | 2024-08-26 17:21:58 UTC ]
More news stories like this | All news stories tagged with:
#digital content
#press time
#hudson river
#bain capital
#red hook
#travis feehan
Vault Books has announced an expansion of its collaboration with Aethon Books, and will publish a selection of Aethon's popular LitRPG webcomics in print as illustrated light novel adaptations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-26 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
The Google TV streamer, a Chromecast replacement, is truly an AI-first device, using Gemini to offer content summaries and screen savers. The Apple TV version, with Apple Intelligence, can’t be far behind. I’ve long been a fan of the Apple TV (Apple’s digital media player set-top, box–not to be... Continue reading at Fast Company
[ Fast Company | 2024-08-17 09:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#operating system
#large part
#streaming service
#apple tv
#set-top box
Beloved comedy publication The Onion has started back up with a paper-and-ink print edition for the first time in over ten years. As announced on the comedy institution’s website and in a story in The New York Times, The Onion has decided to return to their roots as a newsprint, fish-wrappable,... Continue reading at Literrary Hub
[ Literrary Hub | 2024-08-16 17:57:49 UTC ]
More news stories like this | All news stories tagged with:
#print edition
#ten years
If you’ve been holding out for a deal on an iPad mini, it may be time to make a move. Apple’s mini-tablet has dropped to a record low on Amazon. Usually $499, the sixth-gen model with 64GB is on sale for a mere $379. If you want more storage, the 256GB variant, typically $649, is on sale for... Continue reading at Engadget
[ Engadget | 2024-08-05 16:30:05 UTC ]
More news stories like this | All news stories tagged with:
#kindle
#follow @engadgetdeals
#buying advice
#charging port
#battery life
#ipad air
#video calls
Nicole Richie's claim to fame a few decades ago centered on her connected-at-the-hip relationship with debutante Paris Hilton, her co-starring role in their outlandish Fox reality show and her ability to crush the nightclub scene. Times have changed. The actress--who's... Continue reading at AdWeek
[ AdWeek | 2024-08-01 11:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bestselling author
#creative director
All in the Family is a rare thing in Trumpworld: a book written without malice or bitterness. Continue reading at Slate
[ Slate | 2024-07-31 21:00:05 UTC ]
More news stories like this | All news stories tagged with:
#memoir
#book written
#rare thing
#memoir isn
When people type a question into Perplexity, the two-year-old search engine scours the internet and uses information from multiple sources, including online publishers, to synthesize an answer using AI. Soon, Perplexity will start sharing revenue with some publishers as part of an advertising... Continue reading at Engadget
[ Engadget | 2024-07-30 13:00:52 UTC ]
More news stories like this | All news stories tagged with:
#publishers including
#publishers make
#great place
#makes sense
#run ads
#ad formats
#$250 million
#$5 million
Reps say Spanish-language large print books are a great way for young English-language learners to improve their reading skills while staying connected to their cultural backgrounds and enjoying the same works as their English-speaking peers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-26 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#staying connected
#reading skills
#young readers