Ikea Catalog Isn't First Print Product to Spoof Apple Ads

Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and Malaysia, the campaign has reached way beyond those markets, racking up nearly 8.9 million views on YouTube in under a week. And the timing was absolutely perfect, coming ahead of Apple's big device reveal on Tuesday.Among all the praise, though, a few Twitter commenters have been wondering what the big deal is. They point out that British tabloid The Sun had pretty much the same great idea, five years ago. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-09-10 00:00:00 UTC ]
News tagged with: #digital book #big deal #great idea

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Engadget Podcast: Reviewing the PS5 Pro and Apple’s M4 Macs

In this episode, Devindra and producer Ben Ellman recover from the election by discussing our final thoughts on the PlayStation 5 Pro, as well as Apple’s M4 Mac mini (so cute, so powerful!) and new MacBook Pros. The M4 chip is a solid upgrade, but the M4 Pro is shockingly fast (so much so that... Continue reading at Engadget

[ Engadget | 2024-11-08 12:30:09 UTC ]
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Engadget Podcast: Apple’s M4 chip heads to the iMac, Mac mini and MacBook Pro

It's been a Mac-heavy week! In this episode, Devindra and producer Ben Ellman dive into all of Apple's new M4 hardware: the new iMac, Mac mini and refreshed Macbook Pros. The Mac mini, in particular, looks like it'll be a huge hit for anyone who needs a simple desktop system. Also, we dive into... Continue reading at Engadget

[ Engadget | 2024-11-01 13:20:04 UTC ]
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Top NJ Newspapers Will End Print Editions, One Will Close

New Jersey's biggest newspaper, The Star-Ledger, said Wednesday that it will stop publishing its print edition in February amid rising costs and slumping demand for print. (NY Post) The shuttering of The Star-Ledger's printing plant will cause its sister publication, The... Continue reading at AdWeek

[ AdWeek | 2024-10-31 11:55:00 UTC ]
More news stories like this | All news stories tagged with: #print edition #sister publication #slumping demand #stop publishing


New Jersey’s largest paper ends daily print editions but will continue online

Star-Ledger’s owner said decision was due to rising costs, decreasing circulation and reduced demand for print copiesThe owner of New Jersey’s largest newspaper says it will stop publishing a daily print version of the paper early next year, but its online version will continue.The Newark... Continue reading at The Guardian

[ The Guardian | 2024-10-31 01:54:30 UTC ]
More news stories like this | All news stories tagged with: #print version #coming months #print publications #print copies #online version #stop publishing #largest newspaper #rising costs #continue online


EARS Aims to Streamline Global Audiobook Production

The new cloud-based software platform, founded by Spanish-language audiobook industry veteran Juliana Rueda Gutierrez, offers an audiobook production option that integrates management, recording, and quality control into a single interface. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-29 04:00:00 UTC ]
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'AI is a crap poet': Margaret Atwood isn't worried about artificial intelligence

Celebrated Canadian author Margaret Atwood says she's too old to be concerned about artificial intelligence and how it could affect her career, but admits that's not the case for younger artists. As she works on her memoir, Atwood says she wants to tell stories about the 'stupid things and... Continue reading at CBC

[ CBC | 2024-10-28 23:31:38 UTC ]
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The Video Game History Foundation’s fight for game preservation isn’t over

Last week, the Video Game History Foundation (VGHF) released a statement expressing its regret that the US Copyright Office’s refused to grant an exemption to the Digital Millennium Copyright Act (DMCA) to help preserve rare video games. However, the VGHF continued by saying it won’t back down... Continue reading at Engadget

[ Engadget | 2024-10-28 13:58:18 UTC ]
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Mondadori’s Miriam Spinnato: ‘Audio Production Has Increased Significantly’

The director of digital publishing for Mondadori Libri in Italy, Miriam Spinnato, talks about audiobooks' 'inherently accessible' format. The post Mondadori’s Miriam Spinnato: ‘Audio Production Has Increased Significantly’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-25 15:24:25 UTC ]
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Panos Panay on launching his first products since moving to Amazon

Panos Panay has a Diet Coke problem. It’s a topic that quickly came up when I walked into the small interview room, after he offered me a choice of beverages and I said my partner has a similar addiction. After a quick conversation on the advantages of drinking plain water over diet colas, I... Continue reading at Engadget

[ Engadget | 2024-10-16 16:30:24 UTC ]
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The Morning After: Apple’s surprise iPad mini

Apple just announced the seventh-gen iPad mini, three years after its sixth-gen model. It has a faster A17 Pro chip, originally found in the iPhone 15 Pro, which means it’ll be able to handle Apple’s incoming AI features — although it’s not Apple's most powerful mobile chip. There’s more RAM... Continue reading at Engadget

[ Engadget | 2024-10-16 11:16:32 UTC ]
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Production studio to replace former Bushwick bread lab

A massive industrial complex in Bushwick that once served as a bread-making facility and bakery is slated for the wrecking ball to make way for one of two sprawling production studios a firm plans in the borough, records show.Manhattan-based real estate firm Bungalow Projects, which is focused... Continue reading at Crains New York

[ Crains New York | 2024-10-11 17:17:08 UTC ]
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The best Prime Day deals you can still get after the October Big Deal Days sale: Apple, Anker, Sonos, Lego and more

Another October Prime Day is on the books, but all of the deals haven’t disappeared from Amazon’s site just yet. This year’s Fall Prime Day brought a bunch of discounts on smartphones, speakers, wearables, robot vacuums and more tech, and you can still grab some of the sale prices right now even... Continue reading at Engadget

[ Engadget | 2024-10-10 14:00:36 UTC ]
More news stories like this | All news stories tagged with: #harry potter #follow @engadgetdeals #$100 range #stay tuned #buying advice #recent months #multipoint connectivity #lowest price #self-emptying base


The best Prime Day deals to shop for on the last day of Amazon's Big Deal Days sale: Apple, Anker, Sony and more

October Prime Day 2024 has given Prime members another opportunity to save one some of our favorite tech and maybe even snag some holiday gifts early and for less. If you checked out Amazon's site yesterday or today, you may have quickly gotten overwhelmed by the volume of deals — we wouldn't... Continue reading at Engadget

[ Engadget | 2024-10-09 23:00:18 UTC ]
More news stories like this | All news stories tagged with: #kindle #harry potter #follow @engadgetdeals #$100 range #stay tuned #buying advice #productivity setup #ultimate controller #touch strip #programmable buttons #operating system #free content #excellent cameras


Amazon Prime Day 2024: The best deals we found from Apple, Anker, Sony, Lego and others before October Big Deal Days ends tonight

October Prime Day 2024 is half over but you can still save thanks to a slew of deals across the entirety of Amazon’s online storefront. Props to you if you came prepared with a wishlist of items you hope to buy on sale, because it can be easy to get distracted by the thousands of other deals... Continue reading at Engadget

[ Engadget | 2024-10-09 15:14:28 UTC ]
More news stories like this | All news stories tagged with: #kindle #harry potter #follow @engadgetdeals #$100 range #stay tuned #buying advice #productivity setup #ultimate controller #touch strip #programmable buttons #operating system #free content #excellent cameras


Jeff Koons just uploaded his entire catalog of art to the internet for the first time

Working with Squarespace, the famous artist designed a new template to showcase his artwork. And you can use it, too. For the first time ever, Jeff Koons’ entire catalog is on a website. The newly revamped jeffkoons.com presents over four decades of Koons’ artwork in a comprehensive digital... Continue reading at Fast Company

[ Fast Company | 2024-10-09 12:00:00 UTC ]
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Riding on Romance and Romantasy, Print Book Sales Edge into Positive Territory

Sales of print books were up 0.1% for the first nine months of 2024 at outlets that report to Circana BookScan, with titles by Colleen Hoover, Sarah J. Maas, and Rebecca Yarros dominating the top 10 list. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-09 04:00:00 UTC ]
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Tanzania suspends news websites over ad referencing killings of dissidents

Regulator says advert by publisher of the Citizen newspaper ‘likely to harm national unity’ Tanzania has suspended the online operations of a top newspaper publisher after one of its publications ran an animated advert depicting the country’s president, Samia Suluhu Hassan, and referencing a... Continue reading at The Guardian

[ The Guardian | 2024-10-03 15:13:30 UTC ]
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Sinclair Partners to Launch Immersive News App for Apple Vision Pro

Sinclair's NewsON and Mindgrub have announced a collaboration to launch an Apple Vision Pro app for NewsON. This is Sinclair's first foray into spatial computing specifically for local news delivery, blending digital content with physical surroundings. Using Apple's... Continue reading at AdWeek

[ AdWeek | 2024-10-03 13:10:09 UTC ]
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Open Road Reissues Six Out-of-Print Titles by Stephen Graham Jones

Starting October 1, Open Road Integrated Media will republish six of Jones's out-of-print titles, originally released between 2008 and 2014. A network of booksellers and book influencers have declared the date "Stephen Graham Jones Day." Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-01 04:00:00 UTC ]
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Production Linked to Neil Gaiman Is Halted Amid Sexual Assault Claims

The British author of dozens of literary works has denied the allegations that five women made against him on a podcast series. Continue reading at The New York Times

[ The New York Times | 2024-09-26 23:08:48 UTC ]
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