If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots?

Publishers take deeper dives into targeted topics, looking to appeal to millennials, expand ad inventory, and drive names into their databases. The post If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots? appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-06-24 00:00:00 UTC ]
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Children's book magazine Carousel ceases publication after 24 years

The children’s book magazine Carousel: The Guide to Children’s Books has ceased publication after 24 years. Continue reading at The Bookseller

[ The Bookseller | 2020-01-06 03:51:33 UTC ]
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Editors’ Picks: Our Favorite Magazine Articles of 2019

Second only to the occasional test kitchen tour, the biggest perk of editing Folio: is the constant reminder that magazines overwhelmingly remain the primary medium for the greatest long-form journalism being produced today. As another year ends, we once again turned to the tastemakers... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-30 17:04:32 UTC ]
More news stories like this | News stories tagged with: #texas monthly #mistaken identity #thousand miles #lulu #comic book


How Bonnier is Finding Success with Branded Content

Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
More news stories like this | News stories tagged with: #finding success #branded content #display advertising #ad blockers #bonnier


Harrogate's author exclusion clause branded 'predatory' by rivals

Theakston Old Peculier Crime Writing Festival has expanded its author exclusion clause, banning special guest authors from appearing at other crime festivals, according to crime fiction event CrimeFest. Continue reading at The Bookseller

[ The Bookseller | 2019-12-20 06:06:55 UTC ]
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Face Up: Industry Pros Pick Their Favorite Magazine Covers of 2019

While 2019 winds down, many of us are reflecting on the year that was. We talk about our favorite movies, TV shows, records, etc. But here at Folio:, one of our favorite things to look back at are the year's best magazine covers. As an annual tradition, we reach out to some of the top designers... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-19 19:17:56 UTC ]
More news stories like this | News stories tagged with: #facebook founder #single-copy sales #bloomberg businessweek


‘A silent assassin’: Brand safety tags slow publisher sites

"The challenge we have is that we don’t get visibility of the full extent of this, it’s a bit of a silent assassin," said one magazine publishing executive, speaking anonymously. The post ‘A silent assassin’: Brand safety tags slow publisher sites appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-12-19 05:00:20 UTC ]
More news stories like this | News stories tagged with: #magazine publishing


What Made 2019 a Good Year for Magazine Media

A few years ago I started making predictions about the upcoming year. Admittedly, they haven’t exactly been bold, but have really been more of a heads up on what trends to look out for and what sort of coverage you can expect from us as a reader. Last December, I followed up on my predictions... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-12 16:41:44 UTC ]
More news stories like this | News stories tagged with: #gilded age


Hour Media Acquires Six More Florida-Based Lifestyle Magazines

Palm Beach Media Group, a subsidiary of regional mag publisher Hour Media Group, has acquired Ft. Lauderdale-based Gulfstream Media group and its portfolio of local luxury lifestyle titles, the company announced. Included in the deal are Gold Coast, Boca Life, The Palm Beacher, Jupiter, Stuart... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-11 18:23:16 UTC ]
More news stories like this | News stories tagged with: #ll join #custom publications


Zombies, Mutants & Resurrection: Magazine Publishing in 2019

For magazine publishing, 2019 has been a year full of births, deaths, mutants, zombies – and even a resurrection. The glass-half-full crowd will point to the findings of Mr. Magazine (Dr. Samir Husni) that the total number of magazine titles in the U.S. is at a record high. The half-empty folks... Continue reading at Publishing Executive

[ Publishing Executive | 2019-12-10 17:25:34 UTC ]
More news stories like this | News stories tagged with: #total number #magazine titles #record high #magazine publishing


Exclusive: TEN Publishing Is Shuttering 19 Car Magazines

TEN Publishing will shutter 19 of its 22 automotive print magazines by the end of the year, leaving MotorTrend, Hot Rod and Four Wheeler as the only three titles that will continue to be published in a physical format in 2020. According to a memo sent to staffers at MotorTrend Group Friday... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-06 14:31:12 UTC ]
More news stories like this | News stories tagged with: #source interlink #digital content #print titles


How Hearst Magazines Leverages Its Scale and Innovation to Drive Consumer Value

In his keynote at FUSE Media 2019, Sheel Shah, VP of strategic partnerships and consumer products at Hearst Magazines, addressed how platforms disrupted the traditional media model – and how Hearst is using the reach of platforms to extract audience insights for consumer product development. Continue reading at Publishing Executive

[ Publishing Executive | 2019-12-05 21:43:18 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #sheel shah #strategic partnerships #consumer products #hearst


Questex Acquires Multiple Trade Shows and B2B Brands from Informa Plc

A year after its sale to private equity firm MidOcean Partners, Questex's path forward continues to take shape. The global B2B media and events firm revealed Tuesday that it has acquired a handful of events and digital brands from Informa plc—a move that CEO Paul Miller says aligns with the... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-05 19:51:20 UTC ]
More news stories like this | News stories tagged with: #existing teams #strategic review #previously cmo #organic growth #informa plc


Help an Independent Literary Magazine Thrive in a Hostile Climate

Every day of the year, Electric Literature is grateful for the people who read and share what we publish. But on this Giving Tuesday, we’re coming to you with a special request: Electric Lit is aiming for 1,000 members by 2020, and we want you to be one of them. Your membership gets you... Continue reading at Electric Literature

[ Electric Literature | 2019-12-03 12:00:00 UTC ]
More news stories like this | News stories tagged with: #electric literature #giving tuesday #electric lit #literary magazine


Meredith’s Magazine Division Reveals New Leadership Structure | People on the Move

[caption id="attachment_162357" align="alignright" width="150"] Catherine Levene[/caption] On Monday, Meredith Corp. announced a series of expanded leadership roles within its national media division. The president of Meredith Digital, Catherine Levene, who succeeded Stan Pavolvsky in that... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-21 17:20:43 UTC ]
More news stories like this | News stories tagged with: #foreign policy #advisory board #bloomberg media #pulitzer prize #digital content


Sandow Acquires Metropolis Magazine

Sandow—the parent company of Interior Design and Luxe Interiors + Design magazines, among others—has acquired architecture and design-focused Metropolis magazine from owner and president Eugenie Havemeyer, both sides announced this week. Terms of the deal weren't disclosed. Launched by... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-20 15:42:51 UTC ]
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Adele Parks takes over books coverage in new Platinum Magazine

The newly launched Platinum Magazine, a magazine aimed at women over 55, has launched a books section edited by novelist Adele Parks. Continue reading at The Bookseller

[ The Bookseller | 2019-11-18 05:39:11 UTC ]
More news stories like this | News stories tagged with: #books coverage


The Magazine Explaining America to the French

Shortly after the stunning US presidential election in 2016, a French journalist with a lifelong love for American literature seized the political moment to give American authors a platform to express themselves in what would become a 200-page magazine called America—in French. Fifteen days... Continue reading at Literrary Hub

[ Literrary Hub | 2019-11-15 09:48:32 UTC ]
More news stories like this | News stories tagged with: #presidential election #lifelong love #political moment #american literature


The Atlantic Redesigns Across Platforms; Hearst Magazines Editors to Form Union

Two months into life behind a digital paywall, The Atlantic says it sold "record numbers" of subscriptions in both September and October, doubling the amount of sales originally forecast (though it declined to share specific figures). Today, the magazine unveiled what it hopes will be an... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-12 19:44:42 UTC ]
More news stories like this | News stories tagged with: #equal pay #immediately respond #ars technica #digital brands #abc news #cbs news #daily beast #hearst


Hearst Hires a VP of Talent, Meredith Staffs Up Health Magazine | People on the Move

[caption id="attachment_174829" align="alignright" width="150"] Rachel Kay[/caption] On Wednesday, Hearst announced the hiring of Rachel Kay as vice president of talent, a newly created role that will advance talent recruiting programs across the company. Reporting directly to Hearst COO Mark... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-07 21:17:21 UTC ]
More news stories like this | News stories tagged with: #consumer products #white papers #custom content #reilly media #american express #hearst


Harvard Business Review Wins Magazine of the Year at the Eddie & Ozzie Awards Gala

NEW YORK—Magazine and digital media professionals from all over the country gathered Wednesday evening to celebrate honorees for excellence in editorial and design. B2B, consumer and regional brands competed for Folio:’s 2019 Eddie and Ozzie Awards, the largest and most comprehensive such... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-01 14:44:10 UTC ]
More news stories like this | News stories tagged with: #full list #trade magazine #digital media