IDG launches Its "Most Comprehensive" Marketing Effort with CIO Forum

IDG has launched the Enterprise CIO Forum (ECF) in US-English, German, Japanese and Chinese editions, with HP as sponsor. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-03-11 00:00:00 UTC ]
News tagged with: #marketing effort

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Bank Street Launches Margaret Wise Brown Board Book Award

The Center for Children's Literature at Bank Street College held a virtual event for the inaugural Margaret Wise Brown Board Book Award on March 9. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #virtual event #book award #children's literature


Small Press Distribution Launches GoFundMe to Support New Operating Model

One of the few remaining distributors specializing in distributing independent publishers has launched a GoFundMe campaign to help underwrite a plan to close a warehouse, partner with other distributors, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #operating model #gofundme campaign


Stormzy’s #Merky Books launches literature festival to ‘inspire young creatives’

The grime star said he was ‘proud’ to offer the two-day event headlined by Wretch 32, John Agard and Malorie BlackmanA free festival from Stormzy’s #Merky Books imprint, headlined by musician Wretch 32, poet John Agard and former children’s laureate Malorie Blackman, will aim to demystify... Continue reading at The Guardian

[ The Guardian | 2023-02-27 11:15:55 UTC ]
More news stories like this | News stories tagged with: #john agard #demystify publishing ##merky books #literature festival


At Bologna: The ‘Taiwan Stories Market’ Program

Taiwan's program at Bologna Children's Book Fair features award-winning illustrators and events including an 'illustration concert.' Sponsored. The post At Bologna: The ‘Taiwan Stories Market’ Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-27 10:56:29 UTC ]
More news stories like this | News stories tagged with: #bologna children #events including #children's book


Bologna Focus: Italy’s €283 Million Children’s Book Market

At Bologna Children's Book Fair, the AIE and Bologna Book Plus will look at young readers' growing place in the Italian market. The post Bologna Focus: Italy’s €283 Million Children’s Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-15 15:52:17 UTC ]
More news stories like this | News stories tagged with: #book market #bologna children #book fair #young readers #bologna book #children's book #children’s book


Tor Publishing Group Launches Romance Imprint

Bramble will publish its inaugural title, Jennifer Armentrout's 'Fall of Ruin and Wrath,' in September 2023, with industry veteran Monique Patterson tapped as its v-p and editorial director. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-14 05:00:00 UTC ]
More news stories like this | News stories tagged with: #inaugural title


A New York bookfluencer launches her first bricks-and-mortar shop ... in L.A.

From her wildly successful podcast, Zibby Owens has built a media empire, complete with her own publishing company and, starting Feb. 18, a Santa Monica bookstore. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-02-08 14:00:14 UTC ]
More news stories like this | News stories tagged with: #media empire


Women’s prize to launch annual award for women’s non-fiction writing

The Women’s Prize Trust hopes to make the first award in 2024, after research showed female writers were far less likely than men to be reviewed or win prizes The Women’s prize is to launch a non-fiction award to sit alongside its long-running fiction prize, in response to research that found... Continue reading at The Guardian

[ The Guardian | 2023-02-08 08:00:10 UTC ]
More news stories like this | News stories tagged with: #non-fiction writing #book prize #win prizes #sit alongside #male counterparts #awarded annually #female writers #charity set #literary agent


China’s Book Market in 2022: An 11.77-Percent Decline

Overall book sales in China decreased in 2022, but online sales driven by TikTok and other short-video platforms are growing rapidly. The post China’s Book Market in 2022: An 11.77-Percent Decline appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-07 16:24:29 UTC ]
More news stories like this | News stories tagged with: #post china #book sales #growing rapidly #book market


NPD BookScan Sees 2023 US Book Market ‘Off to a Solid Start’

US backlist book sales grew in January, according to NPD Bookscan, with adult fiction helping to offset sagging adult nonfiction. The post NPD BookScan Sees 2023 US Book Market ‘Off to a Solid Start’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-07 14:57:06 UTC ]
More news stories like this | News stories tagged with: #solid start #book market #bookscan


Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers

The Tandem Collective's Naomi Bacon flew to Taipei International Book Exhibition to introduce 'community-led' book marketing. The post Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-06 14:47:16 UTC ]
More news stories like this | News stories tagged with: #tandem collective #publishers appeared #book marketing #post marketing #naomi bacon


At Cairo Book Fair, Publishers Expand Rights Trade and Marketing

Publishers are building up their rights and digital business at Cairo International Book Fair this year, despite regional economic challenges. The post At Cairo Book Fair, Publishers Expand Rights Trade and Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-02 17:35:34 UTC ]
More news stories like this | News stories tagged with: #marketing appeared #digital business


Italy’s Book Market Up 13.3 Percent Over 2019

Presented in Venice at the Mauri School, the 2022 report from Italy's publishers shows gains over the pre-pandemic era, amid market shifts. The post Italy’s Book Market Up 13.3 Percent Over 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-01-27 17:39:09 UTC ]
More news stories like this | News stories tagged with: #post italy #book market


Steep discounts reign supreme for Prince Harry's mega-marketed memoir Spare

Publishing experts say the highly discounted product launches for mega-marketed books like Spare are an entrenched method big booksellers use to get people into stores, especially in an era where online competition is only a click away. ... Continue reading at CBC

[ CBC | 2023-01-21 09:00:00 UTC ]
More news stories like this | News stories tagged with: #prince harry #publishing experts #online competition #memoir


Little Free Library Launches Indigenous Library Program

The latest initiative from Little Free Library will provide book-sharing boxes for installation on tribal lands and in other Indigenous communities throughout the U.S. and in Canada. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-20 05:00:00 UTC ]
More news stories like this | News stories tagged with: #latest initiative #free library #indigenous communities


Media Agencies Call on Marketers to Change Their Digital Strategies

Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek

[ AdWeek | 2023-01-11 13:54:14 UTC ]
More news stories like this | News stories tagged with: #digital strategies #emerging media #digital channels #record levels #digital media


Open Road Launches Activation 2.0

After launching a frontlist marketing service in July that built on Open Road's Ignition program the promotes backlist e-book titles, the company has unveiled its second iteration. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-11 05:00:00 UTC ]
More news stories like this | News stories tagged with: #open road #ignition program #e-book


German Book Market in 2022: Sales Down 2.1 Percent

The Börsenverein reports on book sales and bestsellers in German book market in 2022 and depicts 'a major economic challenge.' The post German Book Market in 2022: Sales Down 2.1 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-01-05 14:26:20 UTC ]
More news stories like this | News stories tagged with: #book sales #german book #book market


January 6th Titles Hit the Market

The first of what will be a number of print books from commercial trade publishers featuring the text of the Select January 6th Committee Final Report hit the market last week, selling more than 46,000 combined copies at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-05 05:00:00 UTC ]
More news stories like this | News stories tagged with: #print books


Nielsen Announces Launch of Nielsen One Ads for Campaign Measurement

Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading at AdWeek

[ AdWeek | 2023-01-04 12:00:00 UTC ]
More news stories like this | News stories tagged with: #upcoming launch #nielsen