The Interactive Advertising Bureau is addressing a problem that's plagued tech-centric industries since the first Mac-vs.-Dos argument: standardization. The problem has become acute for Web video, an industry enjoying meteoric growth, and the growing pains that come with that growth. So the IAB is trying to make delivering video ads a whole lot simpler. Indeed, as more video is consumed in more places on the Web, it's that much harder to buy -- since every publisher seems to use different technology and different tactics for delivering Web video ads. For a while now, the IAB has had a handful of tools aimed at helping content creators slot in ads to any video player they need to use, but Tuesday (April 10) marks the debut of a newer and better set of specs that addresses a much broader set of advertiser needs. Here they are, in case you're just reading this for the link. "A few years back, we faced an interesting problem where video ads really required different formats for each site that could host video content," said IAB's vp of advertising technology, Steve Sullivan. "All the sites had their own players - some were common, but any that had inventory that they could fill with video were custom and unique." Now, IAB is encouraging the industry to standardize around these three programs; it has the advantage of being a trade organization, rather than a single advertiser or publisher with a vested interest. For those who may not know: the protocols are three very... Continue reading at 'AdWeek'
[ AdWeek | 2012-04-11 00:00:00 UTC ]
News tagged with:
#ad break
#good time
#tech companies
Sure, it's probably not going to convince you to pick up a new device if you weren't already in the market for one, but that's not really the point, right? Barnes & Noble's kicking off the season of giving with its "Buy a Nook, We'll Give a Book" promotion, which finds the company donating a... Continue reading at Engadget
[ Engadget | 2012-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book charity
#bn launches
#ll give
#promoting literacy
#barnes noble
#christmas day
Children's publisher Nosy Crow has partnered with John Lewis to create a picture book of the... Continue reading at The Bookseller
[ The Bookseller | 2012-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nosy crow
#publish book
#john lewis
#picture book
Literature organisations in the North East have said they face difficult times with a combination... Continue reading at The Bookseller
[ The Bookseller | 2012-11-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#dark times
#literature organisations
#north east
Hurricane Sandy has blown book sales in New York City and several other US East Coast... Continue reading at The Bookseller
[ The Bookseller | 2012-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#all-time low
Marie Claire is to debut a near field communications (NFC)-enabled ad in its pages, after striking a deal with healthcare business Nuffield Health. Continue reading at Media Week
[ Media Week | 2012-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marie claire
Gannett Publishing Services has entered an agreement with The World Co. to produce print and digital ads for the family-owned Kansas media company through the Gannett Imaging and Ad Design Center, the company announced this week. The Des Moines, Iow ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#produce print
#digital ads
#company announced
#des moines
By Dennis Abrams Want to create and publish an interactive children’s book but don’t have a lot of technical expertise? Now there’s help. New York ... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kids books
#interactive children
While many predicted Hurricane Sandy could follow in the footsteps of "Geronimo" and the Arab Spring--a shining moment for social media and citizen-journalism--Time turned to Instagram ahead of the storm. Continue reading at Folio Magazine
[ Folio Magazine | 2012-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#shining moment
(Reuters) - Germany's largest newspaper publisher will introduce a paywall for its flagship national daily Die Welt by the end of this year and is confident competitors will follow suit, Axel Springer Chief Executive Mathias Doepfner said. In an ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reuters -
#follow suit
Madeline L'Engle's classic 'A Wrinkle in Time' has been adapted into a graphic novel by writer and illustrator Hope Larson, the creative force behind the graphic novel 'Mercury.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#creative force
Sharethrough founder and CEO Dan Greenberg is one of the more vocal evangelists of the native advertising talk that has recently bubbled up. While native advertising isn’t an easy sell to media buyers who typically prefer traditional buying methods, the online video advertising startup has grown... Continue reading at AdWeek
[ AdWeek | 2012-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#$40 million
#editorial content
#usa today
#york office
Tribune Company has kicked off an ebook initiative in partnership with Agate Publishing, collecting stories and photos from the Chicago Tribune and two other newspapers and selling them as digital long-form features. Tribune, which has already relea ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tribune company
#chicago tribune
#ebook initiative
#agate publishing
Sayville, Long Island, October, 2012 – Brainworks Software, the leading provider of newspaper advertising and circulation systems for North America has announced that the Times Publishing Company has selected Brainworks to provide their pro ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#long island
#leading provider
#newspaper advertising
Time Inc. and Quad/Graphics reached an agreement to expand their existing printing partnership, the companies announced today. Continue reading at Folio Magazine
[ Folio Magazine | 2012-10-09 00:00:00 UTC ]
More news stories like this |
As one bounces from panel to panel during Advertising Week collecting lanyards, it’s hard not to notice that the digital advertising world is a bit defensive. While the medium’s share of the ad revenue pie continues to grow, the Web continues to pull in more than its fair share of direct... Continue reading at AdWeek
[ AdWeek | 2012-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#long line
More than anything, maintaining a website is about keeping its content relevant and up-to-date.Thousands of tools—from all-inclusive content management systems to sidebar widgets—can help online editors manage the task. Continue reading at Folio Magazine
[ Folio Magazine | 2012-10-02 00:00:00 UTC ]
More news stories like this |
Evelyn Webster, executive vice president of Time Inc's lifestyle group, has denied long-running speculation that the company is considering the sale of the UK magazine unit, which houses titles such as NME, Marie Claire and Look, confirming "IPC is not being sold". Continue reading at Media Week
[ Media Week | 2012-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#evelyn webster
#lifestyle group
#marie claire
There’s no question about it—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try to convert them to paying ones. But advertising on small screens hasn’t kept up. Research by Flurry... Continue reading at AdWeek
[ AdWeek | 2012-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#betting big
#rising stars
#david cohen
#universal mccann
Award-winning newspaper publisher Arthur Sulzberger Sr, who led the New York Times for three decades, dies at 86 after a long illness. Continue reading at BBC News
[ BBC News | 2012-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#long illness
Almost four decades after Richard Grossinger and Lindy Hough founded North Atlantic Books in Vermont, the press, which has been in Berkeley, Calif., since 1977, continues to evolve within the body, mind, and spirit segment. From a two-person operation with roots in the poetry journal Io that... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#community outreach