As the digital media and advertising industries come to grips with the rise of ad blocking, so is one of the industry's more prominent organizing bodies.A month before Apple revealed in June that later this year it would enable ad blocking on its mobile Safari browser, the Interactive Advertising Bureau broached the topic during its board meetings in May."We started taking a look at the remainder of 2015, and the ad-blocking conversation got ratcheted up based on what we were hearing from publishers and their data and the rise of [ad-blocking] incident rates they were seeing," said Scott Cunningham, a senior VP at the IAB and general manager of the trade organization's Technology Lab. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-09-04 00:00:00 UTC ]
News tagged with:
#apple revealed
#scott cunningham
#senior vp
#general manager
#trade organization
In the digital sector, some publishers are still waiting for online advertising to become as profitable as its print counterpart once was. Many complain digital ad offerings are not comparable to the quality in print; others say the infrequency and size of advertising units may be causing the... Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online advertising
Wordpress.com blogs just got ad-friendlier. On the heels of its acquisition of Lijit Networks, Federated Media Publishing has struck a deal to expand its ad network further, offering Wordpress.com bloggers the ability to tap into its monetization tools. The opt-in service will give Federated the... Continue reading at AdWeek
[ AdWeek | 2011-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad network
#blogging platform
Written By: Benedicte Page Publication Date: Thu, 13/10/2011 - 12:50 Brent library campaigners have vowed to fight on despite losing their judicial review claim against the closure of six libraries in the High Court this morning (13th October). Campaigner Samantha Warrington said Mr Justice... Continue reading at The Bookseller
[ The Bookseller | 2011-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#high court
#brent council
After showing growth for the first six months of 2011, consumer magazine ad pages fell 5.6 percent in the third quarter compared to the same period in 2010, according to newly released figures from Publishers Information Bureau. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#quarter compared
#showing growth
Written By: Charlotte Williams Publication Date: Fri, 07/10/2011 - 11:04 The Bodley Head has acquired a title about the science behind sound, written by the president of the Institute of Acoustics, Trevor Cox. Editor Kay Peddle bought UK and Commonwealth rights from Peter Tallack at the... Continue reading at The Bookseller
[ The Bookseller | 2011-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#explore science
#bodley head
Those who purchased the Kindle with Special Offers version of Amazon's e-reader can now expunge the ads for a one-time fee of $30. Continue reading at PC World
[ PC World | 2011-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#remove ads
As the e-commerce push continues to spread for publishers, companies may be overwhelmed by the options in which to unroll their e-commerce efforts. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-05 00:00:00 UTC ]
More news stories like this |
As advertising clients continue to tighten the grip on their change purses, publishers are concocting solutions to show the value of their content, sites and magazines as an advertising platform. Meredith launched a ROI guarantee for select print advertisers in August, and now Time Inc. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad clients
#meredith launched
Google and representatives for authors and publishers told a U.S. District Court judge Thursday that they would like to continue discussions on a revised... Continue reading at PC World
[ PC World | 2011-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers told
Data from media measurement firm Kantar Media is showing overall growth in ad spending for the first half compared to the same period 2010. Total ad expenditures rose 3.2 percent totaling $71.5 billion. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad spending
#half compared
Three French publishers have dropped lawsuits against Google alleging that the company infringed their copyright. Continue reading at PC World
[ PC World | 2011-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#french publishers
Like most industries, publishing cycles are increasingly becoming more and more automated. Even editorial actions are becoming computerized, with companies like Kapost creating products that electronically orchestrate pitches, assignments, calendars and revisions in addition to managing author... Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
More news stories like this |
Quark is now offering current users a free upgrade to QuarkXPress to version 9.1. Included with this upgrade is the App Studio, a standalone Mac OS X software for app creation. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#app creation
Written By: Benedicte Page Publication Date: Thu, 01/09/2011 - 15:08 Amazon.com is offering a new feature enabling readers to ask authors questions directly via their Kindle devices. @author is currently on limited beta release, with a handful of participating authors including thriller writer... Continue reading at The Bookseller
[ The Bookseller | 2011-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kindle devices
#robert kiyosaki
Embattled media companies Yahoo and Gannett are getting even cozier. Facing revenue declines, the Internet giant and the countrys biggest newspaper publisher are hoping they can boost their bottom lines with an expanded local advertising partnership. The companies initially launched a tie-in... Continue reading at AdWeek
[ AdWeek | 2011-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#vice president
#sales strategy
#digital advertising
#posting gains
#year increase
Publishers may not be overwhelmed with the sheer numbers of digital readers to this point (in announcing its highest North American circulation ever, The Economist revealed it has about 5,000 subscribers to its digital editions), but those readers are highly engaged with interactive magazine... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital readers
#digital editions
#highly engaged
Written By: Bookseller Staff Publication Date: Thu, 25/08/2011 - 07:10 Apple c.e.o. Steve Jobs' authorised biography, which is published by Little, Brown this November, is set to include the story of Jobs' shock resignation from the technology company on Wednesday night. The book, written by... Continue reading at The Bookseller
[ The Bookseller | 2011-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#steve jobs
#authorised biography
#21st november
#technology company
#wednesday night
#simon schuster
#final chapter
Mobile advertising network JumpTap has announced partnerships with Acxiom, Datalogix, Polk and TARGUSInfo in order to target specific demographics with mobile advertisements. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#data providers
#announced partnerships
A class-action lawsuit accuses Apple of working with publishers to raise the cost of ebooks. Continue reading at PC World
[ PC World | 2011-08-11 00:00:00 UTC ]
More news stories like this |
Written By: Philip Jones Publication Date: Wed, 10/08/2011 - 09:40 FIve US publishers and Apple have been named in a US lawsuit alleging the companies "illegally fix prices of electronic books" and that the five publishers "forced Amazon to abandon its discount pricing and adhere to a new... Continue reading at The Bookseller
[ The Bookseller | 2011-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#electronic books
#agency model