As the delayed 2020 Digital Content NewFronts finally arrive today in their new virtual format, Adweek assembled its annual NewFronts roundtable to discuss this wild year. Several industry execs weighed in on many of the marketplace's biggest issues going into NewFronts, including Jim Keller, vp of national ad sales at Hulu; Pamela Drucker Mann, global... Continue reading at 'AdWeek'
[ AdWeek | 2020-06-22 12:41:43 UTC ]
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In the six months since its debut, the $14 million Oyster ebook subscription platform has yet to take off. What's lacking? What could be improved? We advise. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-25 00:00:00 UTC ]
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When print was thriving, advertisers would simply use brands as a proxy for the audience they wanted to reach. Want moms? Buy People magazine. Now marketers know more about their targets, have better tools to find them and more ways to reach them. And traditional publishers stood by as... Continue reading at Advertising Age
[ Advertising Age | 2014-03-25 00:00:00 UTC ]
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#things publishers
#ad networks
#fighting back
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The industry can learn about quality, and maintaining readers' loyalty, from the arrival of the Guardian and New York TimesThe recent, dramatic arrival of tanks – in the form of some of the world's biggest news organisations, including of course the Guardian – on the content marketing industry's... Continue reading at The Guardian
[ The Guardian | 2014-03-24 00:00:00 UTC ]
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#step back
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A visit to the Gwanghwamun branch of Kyobo, Korea’s largest bookstore chain, provides many clues to the country’s present book market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
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#digital publishing
Copyright experts had seen the case as a key test of the DMCA's "safe harbor" provision, which protects Internet service providers from liability for the infringing behavior of its users. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-19 00:00:00 UTC ]
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Mark Coker, founder of Smashwords, has made the prediction that self-published books will account for 50% of ebook sales by 2020. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-13 00:00:00 UTC ]
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#ebook market
#mark coker
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Poland’s second-largest bookstore chain, Matras, is set to be sold. Potential buyers include book distributor FK Olejesiuk and a consortium of publishers, led by Prószyński. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-13 00:00:00 UTC ]
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House, a design, decoration, food and lifestyle website, aims to reach 500,000 monthly users in four yearsCondé Nast is launching a online lifestyle offering closely resembling Pinterest, House, replacing its House & Garden and Easy Living websites.The publisher is launching House on... Continue reading at The Guardian
[ The Guardian | 2014-03-12 00:00:00 UTC ]
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#art exhibitions
#photo galleries
Tribune Company has named Jack Griffin CEO of its publishing unit, the company said Thursday. His first day is April 14.The publishing unit, which consists of eight newspapers including the Los Angeles Times and Chicago Tribune, was formed last July when Tribune announced its intention to spin... Continue reading at Advertising Age
[ Advertising Age | 2014-03-07 00:00:00 UTC ]
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Flipboard, an app that displays digital media in magazine-like form on tablets, is acquiring one of its smaller competitors, Zite, for a reported $60 million.As part of the deal, Flipboard will get direct access to all CNN content, including video, as well as CNN personalities like Fareed... Continue reading at Advertising Age
[ Advertising Age | 2014-03-05 00:00:00 UTC ]
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#direct access
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Day 2 of our coverage of the Frankfurt Book Fair's GLOBALOCAL event in New Delhi takes in talks on innovation and marketing, the Asian marketplace and mashups. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-28 00:00:00 UTC ]
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Octopus Publishing Group has merged its publicity and marketing departments to create one team... Continue reading at The Bookseller
[ The Bookseller | 2014-02-14 00:00:00 UTC ]
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#marketing departments
The web giant's books imprint flexes its muscles after scoring an ebook No 1, but the little guy may yet win the dayA good month for Amazon's fledgling publishing business – the imaginatively-titled Amazon Publishing – just got better, after the imprint won the rights to Cath Quinn's historical... Continue reading at The Guardian
[ The Guardian | 2014-02-13 00:00:00 UTC ]
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#self-published novels
In France, the manga bubble never burst—although it may be starting to deflate a bit. Last year French manga sales declined for the first time. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-12 00:00:00 UTC ]
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A report from the Connecticut Department of Consumer Protection on the state of the library ebook market has recommended no legislative initiatives, instead advocating a “wait and see” approach. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-11 00:00:00 UTC ]
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Just as the Dow Jones Industrial Average pulled back in January following large gains in 2013, the Publishers Weekly Stock Index also got off to a slow start in 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
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Someone really ought to weave a tale about selling Christian and inspirational fiction: the overcrowded market, the distracted readers, and the rewards for those who overcome the odds. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
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#inspirational fiction
India's effervescent literary culture have begun to attract more foreign writers looking to license books in search of a bigger audience and accolades. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-06 00:00:00 UTC ]
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#foreign deals
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Yahoo announced a new ad partnership today with Mocean Mobile. Both companies are looking to rev up their mobile ad businesses through the new Mocean Mobile Marketplace. “Mocean Mobile will work with Yahoo to help advertisers and publishers efficiently buy and sell premium mobile inventory,”... Continue reading at AdWeek
[ AdWeek | 2014-02-04 00:00:00 UTC ]
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#ad platforms
#mobile advertising