How to use Facebook to take advantage of Google’s Q4 price surge

What are the best practices for optimizing Facebook campaigns this holiday season? Leading publishers are taking advantage of cost-per-page-view campaigns to maximize their ROI at the end of the year and fight Google's price surges. Join this session to learn what these campaigns should look like, why Q4 is a peak time for Facebook advertising, keys for increasing ROI and who is already doing this well. Sponsored content by Keywee. The post How to use Facebook to take advantage of Google’s Q4 price surge appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-11-10 00:00:00 UTC ]
News tagged with: #taking advantage #fight google #facebook advertising #holiday season #leading publishers #sponsored content

Other Publishing stories related to: 'How to use Facebook to take advantage of Google’s Q4 price surge'

The Morning After: What to expect at Google I/O 2023

Google’s annual developer conference not only delivers on the software and web-based announcements but also on whatever hardware it’s been cooking up. In the past, that included smart speakers, phones, Chromebooks and everything else. For I/O 2023, we’re expecting lots of Pixel things. Rumors... Continue reading at Engadget

[ Engadget | 2023-05-08 11:15:42 UTC ]
More news stories like this | News stories tagged with: #physical buttons #hogwarts legacy #accessibility options #harry potter

QUIZ: Can You Decode These Book Titles Scrambled by Google Translate?

Take this quiz to find out if you can choose the real book title after it's been scrambled by Google Translate. Continue reading at Book Riot

[ Book Riot | 2023-05-04 10:33:00 UTC ]
More news stories like this | News stories tagged with: #book title

Google’s cookie replacement—inside a publisher’s test of the new ID

Online publisher Graham Media adopted new ID system to restore some of the value lost during the cookie purge. Continue reading at Advertising Age

[ Advertising Age | 2023-04-26 09:00:00 UTC ]
More news stories like this | News stories tagged with: #online publisher

Facebook Made BuzzFeed, Then Killed It

The digital publisher grew fat off the back of Facebook’s fickle algorithm. Battered and bruised, it’s now going back to where it all began. Continue reading at Wired

[ Wired | 2023-04-24 11:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publisher

Google calls for relaxing of Australia’s copyright laws so AI can mine websites for information

Tech company argues government should support artificial intelligence development while artists seek protectionsFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastGoogle and other tech giants have called on the... Continue reading at The Guardian

[ The Guardian | 2023-04-19 04:40:32 UTC ]
More news stories like this | News stories tagged with: #australian government #guardian australia #free morning #copyright laws #latest updatesget #free app #tech giants #artificial intelligence #copyright law

London Book Fair: Google Becomes a Client of MVB’s Metabooks

The MVB Metabooks program marks a first year of business in the United Kingdom this week during London Book Fair. The post London Book Fair: Google Becomes a Client of MVB’s Metabooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-04-17 18:10:18 UTC ]
More news stories like this | News stories tagged with: #united kingdom

‘I Googled “white guy” and there I was’: stock photo models on seeing their faces in everything from ads to ridiculous memes

Some of them posed for photos – and before they knew it they had become the face of skin lightening, bad boyfriends, penis disorders and Canadian immigration. What’s it like when your image goes around the world?Stock images are everywhere, and you probably rarely notice them: on billboards and... Continue reading at The Guardian

[ The Guardian | 2023-04-08 09:00:18 UTC ]
More news stories like this | News stories tagged with: #print media #constant stream #libraries

Google Drive now caps the number of files you can create

You might not want to use Google Drive for large system backups or other many-file transfers. Ars Technica has learned Google quietly instituted a user "creation limit" of 5 million files sometime in February. As Reddit user ra13 discovered, personal (Google One) and business (Google Workspace)... Continue reading at Engadget

[ Engadget | 2023-04-03 19:12:30 UTC ]
More news stories like this | News stories tagged with: #make room #find alternatives #libraries

Behind Church & Dwight's approach to digital growth and value pricing

Chief Digital Growth Officer Surabhi Pokhriyal on navigating CTV, digital media and marketing during inflationary times for the maker of Arm & Hammer, Trojan condoms and more. Continue reading at Advertising Age

[ Advertising Age | 2023-03-29 09:00:00 UTC ]
More news stories like this | News stories tagged with: #digital growth #arm hammer #digital media

Storytel Touts Q4 Results in a ‘Truly Remarkable Year’

Audiobook subscription company Storytel cites a 22-percent increase year over year, at 3.2 billion Swedish kronor. The post Storytel Touts Q4 Results in a ‘Truly Remarkable Year’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-17 13:56:54 UTC ]
More news stories like this | News stories tagged with: #audiobook

Kobo Libra 2 review: Freedom with a small price

At a glanceExpert's Rating ProsLight weight and sharp text make for hours of comfortable readingWaterproofBuilt-in OverDrive supportBook management offers many filtering and sorting optionsConsCan only play audiobooks from KoboBattery life not quite as good as on KindleOur VerdictNot only... Continue reading at PC World

[ PC World | 2023-02-16 23:20:00 UTC ]
More news stories like this | News stories tagged with: #ve created #purchased titles #highest priority #digital book #libraries #kindle

Kindle Unlimited Pricing: Is It Worth It?

We look at Kindle Unlimited pricing, catalog, free trial, and the rest of its elements in order to determine if it’s worth it for you. Continue reading at Book Riot

[ Book Riot | 2023-02-03 11:32:00 UTC ]
More news stories like this | News stories tagged with: #kindle

BuzzFeed stock price skyrockets on news of deals with Meta and ChatGPT creator OpenAI

Shares of the digital media company have been struggling since it went public in a SPAC deal in late 2021. If you’re an owner of BuzzFeed stock (Nasdaq: BZFD), the last 24 hours have been very good for you. Yesterday, the stock soared thanks to news that BuzzFeed was partnering with OpenAI to... Continue reading at Fast Company

[ Fast Company | 2023-01-27 08:45:00 UTC ]
More news stories like this | News stories tagged with: #spac deal #generate content #separate deal #digital media

The US Authors Guild Applauds the Google Lawsuit

Citing 'harms to content publishers and creators,' the Authors Guild throws its support behind the antitrust lawsuit of Google. The post The US Authors Guild Applauds the Google Lawsuit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-01-27 07:35:16 UTC ]
More news stories like this | News stories tagged with: #content publishers #antitrust lawsuit #authors guild

You’ve Missed the Plot: Book Price Increases Contribute to Ongoing Censorship

If you thought "teens can get those $15.99 YA paperbacks from the library," you've missed the fact that book bans mean they can't. Continue reading at Book Riot

[ Book Riot | 2023-01-26 11:38:00 UTC ]
More news stories like this | News stories tagged with: #ve missed #book bans #book price

U.S. Justice Department, 8 states sue Google over digital ad dominance

The U.S. Department of Justice and eight states, including California, filed suit against Google in a Virginia federal court on Tuesday, claiming that the company illegally used its market powers to dominate Internet advertising. In a court filing originally reported on by CNN, the DOJ... Continue reading at PC World

[ PC World | 2023-01-24 19:39:28 UTC ]
More news stories like this | News stories tagged with: #higher quality #ad business #header bidding #small businesses #publishers make

Bookwire Expands Its Text-to-Speech Audiobook Offer with Google Play Books

The Frankfurt-based Bookwire has entered a partnership with Google Play Books for broader automated production of audiobooks. The post Bookwire Expands Its Text-to-Speech Audiobook Offer with Google Play Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-01-17 14:43:24 UTC ]
More news stories like this | News stories tagged with: #bookwire expands #frankfurt-based bookwire #audiobook

Google's Pixel 7 is on sale for $499, plus the rest of the week's best tech deals

It's Friday, which means it's time for another roundup of the week's best tech deals. Today we're seeing good prices on Google's Pixel 7 and Pixel 7 Pro phones, a couple of all-time lows on the 10.2-inch iPad and iPad mini and a sweeping sale on Nintendo Switch games, among other discounts on... Continue reading at Engadget

[ Engadget | 2023-01-13 16:39:02 UTC ]
More news stories like this | News stories tagged with: #high contrast #vivid colors #coming weeks #buying advice #roughly $40 #follow @engadgetdeals #e-book

A Publishing Group Grows on Facebook

At the start of the pandemic, several publishing professionals from around the world launched a Facebook group called Publishers Without Borders to stay connected to the broader global publishing community during lockdown. Today, the group has grown to 4,800 members and become a hub for... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing professionals #world launched #stay connected #international networking #publishing community