How to Launch a Successful Multiplatform Marketing Campaign in Nine Easy Steps

Scholastic's Julie Amitie and Gavin Brown offer nine steps to successful multi-platform storytelling and promotion, using The 39 Clues and Infinity Ring series as examples. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]

Other Publishing stories related to: 'How to Launch a Successful Multiplatform Marketing Campaign in Nine Easy Steps'


Gloucestershire campaigners await judicial review hearing

Written By: Benedicte Page Publication Date: Wed, 06/07/2011 - 08:02 A court hearing to decide whether permission will be given for a judicial review to proceed against Gloucestershire library cuts is to take place in Birmingham tomorrow (Thursday 7th July). If allowed to proceed, the judicial... Continue reading at The Bookseller

[ The Bookseller | 2011-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #judicial review #library closures


Oldie launches Soho Literary Festival

Written By: Charlotte Williams Publication Date: Tue, 05/07/2011 - 08:49 The Oldie magazine team is launching a new literary festival, based in London's Soho, with authors including Man Booker-winner Howard Jacobson and Michael Morpurgo set to appear. read more Continue reading at The Bookseller

[ The Bookseller | 2011-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary festival


Penguin and Sainsbury's launch bookclub site

Written By: Charlotte Williams Publication Date: Tue, 05/07/2011 - 09:44 Penguin and Sainsbury's are to jointly launch a new website to support the Sainsbury's Book Club, launching on 21st July. The Book Club will run from 7th July 2011 to July 2012. As reported in January, the book club this... Continue reading at The Bookseller

[ The Bookseller | 2011-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book club #21st july #including titles #lesley pearse #dawn french


Walker Books launches prize in tribute to late founder

Written By: Caroline Horn Publication Date: Fri, 01/07/2011 - 09:00 Walker Books has launched an award for new illustration to help mark the 20th anniversary of the death of the company's founder, Sebastian Walker. The Sebastian Walker Award will be run in collaboration with the MA course in... Continue reading at The Bookseller

[ The Bookseller | 2011-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book illustration #20th anniversary #cambridge school #presented annually #walker books


Report: 138 Mags Launch, 74 Titles Fold in First Half 2011

As the publishing industry continues to recover from the economic recession, 138 magazines launched in the first half of 2011, according to online periodical database MediaFinder. In the first half of 2010, only 90 new titles came to fruition. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #economic recession


Media Decoder: Lawrence Steps Down as Norton's Editor In Chief

The longtime editor said that the coming of ebooks played a role in his decision. Continue reading at The New York Times

[ The New York Times | 2011-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #longtime editor #media decoder


"Spotify for books" service launches

Written By: Lisa Campbell Publication Date: Thu, 30/06/2011 - 15:58 An online view-on-demand books service dubbed “the Spotify of books” has launched today. 24symbols, created by a Spanish team co-founded by Justo Hidalgo, is offering access to 1,000 book titles for a subscription fee. The... Continue reading at The Bookseller

[ The Bookseller | 2011-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #read books #service launches #launched today #justo hidalgo #offering access #offers customers


Moffly Media To Launch New Regional Title

Moffly Media, a regional publisher serving Fairfield County, CT, is launching a new publication called Fairfield Living in November 2011. Set to be a paid publication, the circulation at time of launch is expected to be 6,500. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
More news stories like this |


M&A Soars for Digital and Marketing Services While B-to-B Media Deals Plummet

Mergers and acquisitions in the media, information, marketing services and tech sectors in the first half of 2011 may not be matching the breakneck pace of the first half of 2010 (which rebounded 61 percent over a dismal first half 2009) but were still up 3 percent in the number of deals (to... Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing services #breakneck pace


Macmillan to launch competition with "Daybreak"

Written By: Charlotte Williams Publication Date: Thu, 30/06/2011 - 09:27 Macmillan Children's Books is launching a national competition with ITV1's breakfast show, "Daybreak". read more Continue reading at The Bookseller

[ The Bookseller | 2011-06-29 00:00:00 UTC ]
More news stories like this |


The Atlantic Launches TheAtlanticCities.com

The Atlantic announces its expanded digital presence with TheAtlanticCities.com, headed by newly appointed senior editor Richard Florida, to be launched in September. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-28 00:00:00 UTC ]
More news stories like this |


Electronic gift cards to launch in Ireland this week

Written By: Lisa Campbell Publication Date: Mon, 27/06/2011 - 15:45 National Book Tokens will launch the Euro Gift Card in the Republic of Ireland for the first time this Friday. The Euro Gift Card is being introduced by NBT after “a great deal of interest” in the system following its launch... Continue reading at The Bookseller

[ The Bookseller | 2011-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #great deal #press advertising #positive response


Pan Mac launches Compass for digital backlist

Written By: Graeme Neill Publication Date: Mon, 27/06/2011 - 08:48 Pan Macmillan has launched a new imprint to bring backlist titles to readers as digital editions or print on demand titles. Macmillan Compass will be managed by fiction publisher Jeremy Trevathan and digital director Sara... Continue reading at The Bookseller

[ The Bookseller | 2011-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital backlist #digital editions #rights holders #digital pricing


Beyond 'Event' Book Marketing

How do you promote a book effectively at a time when ebooks may stay in print indefinitely, but not have a physical presence in a store? Internet book marketer FSB Associates has just launched Amplify, a marketing strategy that brings together a list of related titles and creates a Web community... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book marketing #physical presence #marketing strategy #related titles


David Roche launches new business

Written By: Graeme Neill Publication Date: Fri, 24/06/2011 - 11:14 Former Borders c.e.o. David Roche is working on a project to enhance reading as he launches his own business. Roche said David Roche Enterprises has been set up to "help exploit the links between the creative, media and... Continue reading at The Bookseller

[ The Bookseller | 2011-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david roche


Waterstone's backs Evening Standard literacy campaign

Written By: Graeme Neill Publication Date: Thu, 23/06/2011 - 13:59 Waterstone's has pledged at least £10,000 to the Evening Standard's Get London Reading campaign. The bookseller has agreed to donate all profits it makes tomorrow (24th June) from the sale of children's books in its 52 stores... Continue reading at The Bookseller

[ The Bookseller | 2011-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #evening standard


Vintage Publishing launches Nigella ebooks

Written By: Charlotte Williams Publication Date: Thu, 23/06/2011 - 07:26 Vintage Publishing has released the first ebooks from Nigella Lawson, with her Kitchen and Nigella Express books now available in digital format. Lawson's Nigella Quick Collection app has also been updated with 30... Continue reading at The Bookseller

[ The Bookseller | 2011-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nigella lawson #digital format


Vintage Launches Crime Fan Site, 'The Weekly Lizard'

Under the auspices of its Vintage Crime/Black Lizard imprint, Vintage Books is launching the Weekly Lizard, a mobile-optimized online site devoted to news and feature content about crime and mystery writing. While the Weekly Lizard is designed to attract readers interested in crime, mystery and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mystery writing #vintage books


Waterstone's launches book club with Grazia

Written By: Lisa Campbell Publication Date: Tue, 21/06/2011 - 08:46 Waterstone's has joined forces with Grazia magazine to launch a book club featuring 10 titles. One Grazia Book Club title will feature in the magazine every week from the next issue, allowing readers to claim 50% off the... Continue reading at The Bookseller

[ The Bookseller | 2011-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #grazia magazine #joined forces #allowing readers #selected titles #orange prize


Google Launches Affiliate Program for EBooks

Google has launched an affiliate program for its eBooks service, offering to pay commissions to Web publishers who promote titles on their sites and send buyers... Continue reading at PC World

[ PC World | 2011-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #affiliate program #web publishers #promote titles