Scholastic's Julie Amitie and Gavin Brown offer nine steps to successful multi-platform storytelling and promotion, using The 39 Clues and Infinity Ring series as examples. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
The Audio Publishers Association is set to kick off its 14th annual June Is Audiobook Month campaign, designed to celebrate the industry and bring greater awareness of audiobooks. As formats and consumer habits have changed over the past 10 yearssometimes dramaticallyaudio publishers have kept... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-05-16 00:00:00 UTC ]
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Perhaps youve probably heard: Facebook and Google are at war, and Facebooks not afraid to play dirty. Thursdays revelation that the social networking site hired PR firm Burston-Marsteller to plant a negative story about Googles privacy settings raises a number of questions. Like, Who at... Continue reading at AdWeek
[ AdWeek | 2011-05-13 00:00:00 UTC ]
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#silicon valley
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Written By: Bookseller Staff Publication Date: Wed, 11/05/2011 - 16:12 Campaigners in Brent are asking members of the public to donate £5 apiece to fund the legal action over the council's library closures. The campaigners say they need £30,000 to take their case for a judicial review to the... Continue reading at The Bookseller
[ The Bookseller | 2011-05-11 00:00:00 UTC ]
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#zadie smith
Written By: Lisa Campbell Publication Date: Wed, 11/05/2011 - 15:41 America wants to hold its own World Book Night following in the footsteps of the UK. The American Booksellers Association said it is "exploring" the possibility of replicating "a version" of the event, which saw 20,000 people... Continue reading at The Bookseller
[ The Bookseller | 2011-05-11 00:00:00 UTC ]
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#5th march
Publication Date: Fri, 06/05/2011 - 15:43 HarperCollins has teamed up with ITV1's "The Alan Titchmarsh Show" to find "The People's Novelist". The competition to track down a new commercial fiction talent was launched today (6th May) on the afternoon show and will run through to the autumn.... Continue reading at The Bookseller
[ The Bookseller | 2011-05-06 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 06/05/2011 - 16:41 Blackwell's David Prescott is aiming to revolutionise the way the company sells textbooks and overhaul the bookseller's website in his first months as the chain's new m.d. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-06 00:00:00 UTC ]
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#david prescott
Three big publishers and AOL are set to launch Bookish, a "new digital platform for readers". Hachette Book Group, Penguin Group, and CBS' Simon & Schuster are backing the new site, which is supposed to launch this summer; AOL will promote the property and handle ad sales. A press release... Continue reading at AllThingsD
[ AllThingsD | 2011-05-06 00:00:00 UTC ]
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#simon schuster
Written By: Graeme Neill Publication Date: Thu, 05/05/2011 - 09:08 Amazon.com has launched its fourth imprint, focusing on romance, as it continues to hire across its publishing business. Montlake Romance will be available to North American readers in digital and physical formats and will... Continue reading at The Bookseller
[ The Bookseller | 2011-05-05 00:00:00 UTC ]
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#historical romance
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Written By: Benedicte Page Publication Date: Wed, 04/05/2011 - 15:43 Granta magazine is to launch an Italian language edition, published through Rizzoli, on 14th May. The development means the magazine will now be available in three European languages aside from English. Granta Italia's first... Continue reading at The Bookseller
[ The Bookseller | 2011-05-04 00:00:00 UTC ]
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#european languages
American Business Medias annual meeting this year took a single theme approach, focusing on the opportunity for b-to-b publishers to offer marketing services. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-03 00:00:00 UTC ]
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#small publishers
#marketing services
Publication Date: Tue, 03/05/2011 - 08:00 Waterstone's has launched its second Picture This illustration competition, partnering with HarperCollins, the Daily Telegraph and children's author Michael Morpurgo. The competition was launched in the Daily Telegraph Review and on Waterstones.com on... Continue reading at The Bookseller
[ The Bookseller | 2011-05-03 00:00:00 UTC ]
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#winner announced
#hay festival
Joining the line of publishers who are entering the e-commerce space is New York magazine and NY.com; theyve announced a New York City-specific online deals program that is set to launch in May. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-03 00:00:00 UTC ]
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#york magazine
Written By: Charlotte Williams Publication Date: Thu, 28/04/2011 - 15:15 Hodder Faith publishing director Wendy Grisham is moving to the US to launch new Hachette imprint Jericho Books. The imprint will be part of Faith Words, with Grisham appointed as publisher and vice-president reporting to... Continue reading at The Bookseller
[ The Bookseller | 2011-04-28 00:00:00 UTC ]
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#acquire books
ComScore Inc. is expanding its measurement services with a new tool that will increase the ability to provide specific and targeted content to audiences. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-27 00:00:00 UTC ]
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#targeted content
Special K is a $1 billion brand in the U.S., selling an estimated 168 million boxes of cereal a year. This spring, Kellogg's and Weldon Owen are hoping a massive marketing campaign can extend the brand's success into the book world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-25 00:00:00 UTC ]
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#weldon owen
Written By: Anja Sieg Publication Date: Thu, 21/04/2011 - 13:53 More than three years after it was introduced in North America and eight months after the UK become the first country outside of the US to get a dedicated Kindle store, Germany has followed suit. The German Kindle store was... Continue reading at The Bookseller
[ The Bookseller | 2011-04-21 00:00:00 UTC ]
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#fixed prices
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The 99-cents a week-service looks like the kind of thing that could drive the New York Times and the Associated Press batty. Instead, they've signed on for a piece of the action. Continue reading at AllThingsD
[ AllThingsD | 2011-04-20 00:00:00 UTC ]
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Ogden Publications will be combining their in-house fulfillment database with their e-mail service provider to better market content and consumer products to readers.The blending of Advantage Computing Systems fulfillment platform with the iPost iMM digital e-mail marketing technology is... Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-20 00:00:00 UTC ]
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#consumer products
Written By: Philip Stone Publication Date: Tue, 19/04/2011 - 15:35 Physical book sales in the seven days to 16th April soared 6.4% (£1.6m) week-on-week and were up 4.3% (£1.1m) on the same week last year, according to Nielsen BookScan data. Helped by schools breaking for the Easter holidays,... Continue reading at The Bookseller
[ The Bookseller | 2011-04-19 00:00:00 UTC ]
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#previous week
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Written By: Lisa Campbell Publication Date: Fri, 15/04/2011 - 14:57 Bold block colours and striking symbols define a new series of Icon books designed to reach young professionals intent on self-improvement. The guides aim to present weighty subjects in such areas as cognitive behavioural... Continue reading at The Bookseller
[ The Bookseller | 2011-04-15 00:00:00 UTC ]
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#guides aim
#emotional intelligence
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