How to Launch a Successful Multiplatform Marketing Campaign in Nine Easy Steps

Scholastic's Julie Amitie and Gavin Brown offer nine steps to successful multi-platform storytelling and promotion, using The 39 Clues and Infinity Ring series as examples. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]

Other Publishing stories related to: 'How to Launch a Successful Multiplatform Marketing Campaign in Nine Easy Steps'


French indie portal launches

Written By: Barbara Casassus Publication Date: Tue, 29/03/2011 - 08:20 The French internet portal for independent booksellers, 1011libraires.com, will finally be launched on 4th April after several months of delay due to technical difficulties. Initially, 300 outlets will be hooked up to the... Continue reading at The Bookseller

[ The Bookseller | 2011-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent booksellers #4th april #electronic books #million titles


LBF to launch Children's Zone

Written By: Charlotte Williams Publication Date: Tue, 29/03/2011 - 08:25 London Book Fair is launching a Children's Innovation Zone this year, which will include a theatre on the show floor for the first time. The theatre is designed to showcase ideas specific to children's publishing, with... Continue reading at The Bookseller

[ The Bookseller | 2011-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #launch children #show floor


Tablet Market Expands With New Competitors

RIM and Samsung have announced release dates for their versions of the tablet computer, with the RIM Blackberry Playbook on sale on April 19th and the new Wi-Fi version of the Samsung Galaxy tablet line launching June 8th. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tablet computer #wi-fi version


Cader and Shatzkin ready Publishers Launch

Written By: Bookseller Staff Publication Date: Tue, 22/03/2011 - 16:40 Two of US publishing's leading commentators are moving into the conference business with Publishers Launch Conferences, which will "convene up to eight events in four cities over the next year", including New York, San... Continue reading at The Bookseller

[ The Bookseller | 2011-03-22 00:00:00 UTC ]
More news stories like this |


Hive to launch "in the next couple of months"

Written By: Lisa Campbell and Charlotte Williams Publication Date: Thu, 17/03/2011 - 16:06 Gardners is set to launch its Hive.co.uk website within weeks and has 400 retailers signed up, although some indies have expressed mixed views about the initiative. Speaking at the Independent... Continue reading at The Bookseller

[ The Bookseller | 2011-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lisa campbell #uk website #independent publishers #guild conference


Publishers Debate Pricing, Marketing Models For Apps

Simplifying (and clarifying) the purchasing process—regardless of newsstand--and finding new ways to effectively market among the crush of new apps being launched is critical for publishers to succeed, according to speakers at MPA’s Digital E-Reading conference today. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-16 00:00:00 UTC ]
More news stories like this |


Media Decoder: Houghton Mifflin Harcourt Publisher Steps Down

Barry O'Callaghan, the chief executive of Houghton Mifflin Harcourt, resigned on Tuesday after less than two years on the job. Continue reading at The New York Times

[ The New York Times | 2011-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media decoder


Historical Writers Association launches

Written By: Katie Allen Publication Date: Fri, 11/03/2011 - 15:47 Transworld/Bantam novelist Manda Scott has formed the Historical Writers’ Association as a forum for writers and to promote the genre. The internet-based group, which already boasts around 100 members including authors Simon... Continue reading at The Bookseller

[ The Bookseller | 2011-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #robyn young #tom holland #historical fiction #broo doherty #bill hamilton #david headley #goldsboro books


Greenspun Media Group Launches Weekly Regional Business Magazine

Regional publisher Greenspun Media announced it will launch Vegas Inc., a weekly business magazine for the Las Vegas market, on April 4. Vegas Inc. staff includes Greenspun business editor Richard Pereze-Feria as editor-in-chief, Spencer Holladay as art director, Dave Mondt as designer asnd Erin... Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #art director #associate editor


Orion launches new YA imprint

Written By: Charlotte Williams Publication Date: Fri, 11/03/2011 - 08:45 Orion Children's Books is launching a new Young Adult imprint, with Harlan Coben's first foray into YA fiction among the "starry authors" geared up for release. Indigo will publish four titles a month, beginning in... Continue reading at The Bookseller

[ The Bookseller | 2011-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ya imprint #orion launches #harlan coben #ya fiction #fiona kennedy #orion children #gillian redfearn


Easons to launch a company makeover

Written By: Lisa Campbell Publication Date: Wed, 09/03/2011 - 08:38 Easons is to launch a company makeover in the next 12 months. The Irish bookseller's managing director, Conor Whelan, has announced plans to give a facelift to the Easons website, launch a loyalty card scheme for customers and... Continue reading at The Bookseller

[ The Bookseller | 2011-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #irish bookseller #conor whelan #announced plans


Galaxy campaign for Quick Reads unveiled

Publication Date: Tue, 08/03/2011 - 08:57 The Galaxy-sponsored advertising campaign for Quick Reads has been unveiled, with advertising, posters and bookmarks lined up for the literacy campaign. The 10 Quick Reads, all published on World Book Day, 3rd March, include titles by Linwood Barclay,... Continue reading at The Bookseller

[ The Bookseller | 2011-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quick reads #literacy campaign #3rd march #linwood barclay #james patterson #benjamin zephaniah


Summit Business Hires to Expand Advanced Markets AdvisorFX

Summit Business Media announced today the expansion of staff for the Advanced Markets AdvisorFX, an online source for practice-building and client-management tools serving financial advisors and insurance professionals. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-08 00:00:00 UTC ]
More news stories like this |


Sainsbury's launches own-brand kids' books

Written By: Charlotte Williams Publication Date: Mon, 07/03/2011 - 09:00 Sainsbury's has launched a range of own brand pre-school children's books, publishing eight titles in collaboration with Dorling Kindersley. The titles went on sale on Saturday [5th March] in more than 200 of the... Continue reading at The Bookseller

[ The Bookseller | 2011-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #titles including #dorling kindersley #supermarket chain #children aged


BML launches new research in digital future

Written By: Lisa Campbell Publication Date: Fri, 04/03/2011 - 10:08 Book Marketing Limited has began new research among publishers to predict what comes next in digital. The provider of market research is working on behalf of Publishing Technology to assess what impact e-publishing is having... Continue reading at The Bookseller

[ The Bookseller | 2011-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #market research #digital future #journal publishers #publishing technology #select group


Hearst's John Loughlin Highlights Four Key Drivers for Magazines at DMA Circ Marketing Day

John P. Loughlin, EVP and GM of Hearst Magazines, kicked off DMA's Circulation Marketing Day at the Time Inc. Conference Center in New York City as keynote speaker. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #keynote speaker


Magazine iPad App Launches Slow in First Two Months of 2011

The Association of Magazine Media (MPA) released a study following growth in magazine-created iPad Apps, tracking a decline from previous months’ numbers. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-02 00:00:00 UTC ]
More news stories like this |


More legal challenges launched over library closures

Written By: Benedicte Page Publication Date: Tue, 01/03/2011 - 15:52 The Campaign for the Book has launched a legal challenge over the widespread library closures, claiming culture secretary Jeremy Hunt has failed to comply with his duties under the 1964 Public Libraries and Museums Act.... Continue reading at The Bookseller

[ The Bookseller | 2011-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library closures #legal challenge #museums act


DEI Wire: The Daily Looks to Android …iPad 2.0 Launches This Week

AT&T is the current broadband network used by the Amazon reader. The Kindle 3G can hold up to 3,500 books and is sold at the retail price of $189. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-01 00:00:00 UTC ]
More news stories like this |


Google introduces ebooks to Android market

Written By: Bookseller Staff Publication Date: Fri, 25/02/2011 - 08:20 Google has introduced ebooks to the web version of its Android Market of apps. By buying an app on the webstore, a user can then push it onto any Android-enabled device. PC Mag reports the book capacity was added yesterday... Continue reading at The Bookseller

[ The Bookseller | 2011-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #android market #web version #james patterson