How to Launch a Successful Multiplatform Marketing Campaign in Nine Easy Steps

Scholastic's Julie Amitie and Gavin Brown offer nine steps to successful multi-platform storytelling and promotion, using The 39 Clues and Infinity Ring series as examples. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]

Other Publishing stories related to: 'How to Launch a Successful Multiplatform Marketing Campaign in Nine Easy Steps'


Icon to launch practical guides for self-improvement

Written By: Lisa Campbell Publication Date: Fri, 15/04/2011 - 14:57 Bold block colours and striking symbols define a new series of Icon books designed to reach young professionals intent on self-improvement. The guides aim to present weighty subjects in such areas as cognitive behavioural... Continue reading at The Bookseller

[ The Bookseller | 2011-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #guides aim #emotional intelligence #child psychology #self-enriching exercises


Profits up at W H Smith amid "soft" book market

Written By: Lisa Campbell Publication Date: Thu, 14/04/2011 - 09:57 Like for like book sales at W H Smith have fallen by 3% in a "soft" market as the retailer reported a 3% increase in profits to £64m. In its interim management statement, for the six months to 28th February, the group's sales... Continue reading at The Bookseller

[ The Bookseller | 2011-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market #childrens books #book sales #retailer reported #3% increase #28th february


MairDumont launches into UK

Written By: Katie Allen Publication Date: Thu, 14/04/2011 - 09:15 German travel publisher MairDumont is to launch into the English-language market, with a new subsidiary to be based in the UK. read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #english-language market


Campaigners says publishers 'not interested' in library fight

Written By: Benedicte Page Publication Date: Wed, 13/04/2011 - 11:06 Library campaigner Tim Coates called on publishers to get involved in the fight to save public libraries, warning that the 500 currently threatened with closure will be followed by many more without action to protect the... Continue reading at The Bookseller

[ The Bookseller | 2011-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public libraries #london borough


Magazine Launches Double in Q1 2011

Things are looking up for the magazine industry, if results from magazine database MediaFinder.com are any indication. During 2011’s first quarter, 54 new magazine titles were launched, more than double the number (25) of publications that debuted in first quarter 2010. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine industry #magazine titles


The Bookseller Group to launch We Love This Book

Written By: Bookseller Staff Publication Date: Mon, 11/04/2011 - 09:06 The publisher behind The Bookseller is launching an ambitious new quarterly consumer book magazine and website this June, We Love This Book. read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookseller group


John Barton steps down from WHS

WH Smith’s non-executive board director John Barton has stood down after 12 years of service. He will be replaced by Jeff Harris, currently chairman of both Cookson Group plc and Filtrona plc, on 10th June 2011. W H Smith's chairman, Walker Boyd, said: "On behalf of the board, I would like to... Continue reading at The Bookseller

[ The Bookseller | 2011-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #significant contribution #good wishes


Vintage Classics launches cover design competition

Written By: Charlotte Williams Publication Date: Fri, 08/04/2011 - 17:06 Vintage Classics has launched its fourth cover design competition for children, choosing The Wizard of Oz as this year's book. The competition, in partnership with the Times' Young Times and Random House Children's Books,... Continue reading at The Bookseller

[ The Bookseller | 2011-04-08 00:00:00 UTC ]
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Cutbacks hit the schoolbook market

Written By: Lisa Campbell Publication Date: Fri, 08/04/2011 - 14:47 The Publishers Association has called for more government investment in learning resources after a survey revealed the schoolbook market was hit by cutbacks this year, with further cuts anticipated in 2012. The PA's recently... Continue reading at The Bookseller

[ The Bookseller | 2011-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #survey revealed #publishers association #government investment #learning resources #secondary headteachers


Smithsonian Editor Carey Winfrey to Step Down From Role

Carey Winfrey, the editor of Smithsonian magazine for since 2001, has announced his resignation from the publication, effective September 30th. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-08 00:00:00 UTC ]
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The Content Marketing Revolution

Each year the publishing world seems to become enamored with a new strategy that will redefine the industry. In 2011, that's marketing services. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing world #marketing services


Wink Publishing launches for budding authors

Written By: Lisa Campbell Publication Date: Thu, 07/04/2011 - 15:58 A husband-and-wife team has launched an e-publishing company for new authors. Cornwall-based lawyers Nigel and Abbie Flanagan are calling on unpublished writers to submit the first 50 pages of their work to Wink Publishing.... Continue reading at The Bookseller

[ The Bookseller | 2011-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #budding authors #husband-and-wife team #unpublished writers #public vote


Gardners Hive will look to apps post launch

Written By: Lisa Campbell Publication Date: Wed, 06/04/2011 - 09:13 Gardners will look to create a mobile phone app for Hive after its official launch. The book wholesaler has been working with e-consultancy firm Tangent One to build the Hive website, which will sell books directly to... Continue reading at The Bookseller

[ The Bookseller | 2011-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #official launch #book wholesaler #online shoppers #local bookshop #give indies


Continuum launches ebook store

Written By: Charlotte Williams Publication Date: Wed, 06/04/2011 - 09:16 Independent publisher Continuum has launched an ebook store, featuring a selection of titles across Continuum's humanities, education and religion lists. Around 2,000 titles will be available for download in Adobe PDF and... Continue reading at The Bookseller

[ The Bookseller | 2011-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook store


Profits surge at Quercus, launches new imprint

Written By: Graeme Neill Publication Date: Tue, 05/04/2011 - 09:38 Profits surged to £7.5m at Quercus last year, as the independent announced HarperCollins publishing director Susan Watt is to set up a new imprint called Heron Books. In its financial results for the year to 31st December,... Continue reading at The Bookseller

[ The Bookseller | 2011-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #profits surge #financial results #millennium trilogy #nielsen bookscan


The Dynamic Russian Book Market

Talk about transformation. In a span of 20 years, the Russian book market has made a 180-degree shift, from state-owned publishing and distribution to privately held (except for a few exceptions) and increasingly client driven. Every component of its book market was created overnight, after... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market


Algonquin Launches Author Interview Series

Algonquin Books held the first in its new Algonquin Book Club Author Interviews March 21 at Miami's independent bookseller Books & Books, where local author Edwidge Danticat and local favorite Julia Alvarez sat down to talk about Alvarez's In the Time of the Butterflies. The sold-out event... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #streaming live


Ladybird reshapes for digital market

Written By: Caroline Horn Publication Date: Thu, 31/03/2011 - 15:38 Ladybird is updating its image with a new campaign designed to highlight its preschool credentials to families and to grow the market for its digital products. Editorial director Heather Crossley said: “In the past Ladybird... Continue reading at The Bookseller

[ The Bookseller | 2011-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital market #digital products #hardback books #modern publisher


Campaigners hand in 6,000 strong petition over Brent library

Written By: Charlotte Williams Publication Date: Tue, 29/03/2011 - 21:54 Library campaigners have handed in a petition of more than 6,000 signatures objecting to the proposed closure of Preston Road library in Brent, as the council consults over wider closures. Six libraries could be at risk,... Continue reading at The Bookseller

[ The Bookseller | 2011-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #final decision #11th april


Long Form Journalism Enters the Digital Market

As most publishers are scrambling to compact content (call it the Twitter effect), one company is bringing lengthy journalistic stories to digital devices. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital market #digital devices