Major Campaign for Special K Book

Special K is a $1 billion brand in the U.S., selling an estimated 168 million boxes of cereal a year. This spring, Kellogg's and Weldon Owen are hoping a massive marketing campaign can extend the brand's success into the book world. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-04-25 00:00:00 UTC ]
News tagged with: #book world #weldon owen

Other Publishing stories related to: 'Major Campaign for Special K Book'


Major Campaign for Special K Book

Special K is a $1 billion brand in the U.S., selling an estimated 168 million boxes of cereal a year. This spring, Kellogg's and Weldon Owen are hoping a massive marketing campaign can extend the brand's success into the book world. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book world #weldon owen


HarperCollins Children’s Books pre-empts Gibbons debut in major three-book deal

HarperCollins Children's Books has snapped up world rights in a "lightning-strike pre-empt" to A Clock of Stars by children's author Francesca Gibbons in a major three-book deal. Continue reading at The Bookseller

[ The Bookseller | 2019-09-17 07:34:18 UTC ]
More news stories like this | News stories tagged with: #harpercollins children #children's author #world rights #harpercollins


The UK’s Book Aid International Opens ‘New Worlds Through Books’ Campaign

In a coordinated effort for the rest of the month, book charities Book Aid International and World Book Day are raising funds for the annual goal of a million donated books. The post The UK’s Book Aid International Opens ‘New Worlds Through Books’ Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coordinated effort


Book ban campaigners deliver "hundreds of books" to MoJ

English PEN and the Howard League for Penal Reform today (11th December) delivered hundreds of books to the Ministry of Justice (MoJ) to send on to prisoners. Authors Francesca Simon and Miranda France joined representatives of the charities, who wore Christmas-themed clothing and offered mince... Continue reading at The Bookseller

[ The Bookseller | 2014-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #english pen #howard league #london headquarters


Campaign to stamp out 'books for boys,' 'books for girls' gains traction

A campaign titled Let Books Be Books has received the support of authors, a newspaper, and bookseller Waterstones, and the related petition has garnered more than 4,000 signatures. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gains traction #bookseller waterstones


A Majority of Canadians Now Get Their Books for Free

A survey from BookNet Canada found that 58% of audiobook listeners in the country obtained their books from free sources, such as the library or YouTube, while 62% of e-book readers and 51% of print book readers found free sources for their reading material. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #audiobook listeners #e-book readers #reading material #print book #e-book #audiobook


In Major Win, Appeals Court Upholds Block on Texas Book Rating Law

In an unequivocal 36-page decision, a three-judge panel of the Fifth Circuit—said to be the most conservative court in the nation—agreed with a lower court that the mandatory book ratings called for by the Texas law HB 900 were unconstitutional. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-18 05:00:00 UTC ]
More news stories like this | News stories tagged with: #three-judge panel #lower court


The 12 Best Comic Book Holiday Specials

We love a good comic book holiday special, and these are 12 of the best to enjoy this season—and beyond. Continue reading at Book Riot

[ Book Riot | 2023-12-08 11:34:00 UTC ]
More news stories like this | News stories tagged with: #comic book


Can Liz Cheney defeat 'Orange Jesus'? Her anti-Trump book sure feels like a campaign memoir

In 'Oath and Honor,' Rep. Liz Cheney exposes the actions of Kevin McCarthy and other Jan. 6 enablers of Donald Trump, but fails to compel readers. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-12-04 20:11:02 UTC ]
More news stories like this | News stories tagged with: #anti-trump book #memoir


What the sale of a major American book publisher means for authors, the industry — and you

Book publisher Simon & Schuster's sale to investment firm KKR is novel in many ways, but also part of a long-term trend. History tells us to expect the unexpected. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-08-08 17:35:35 UTC ]
More news stories like this | News stories tagged with: #book publisher


An Honour to Be Nominated: A Guide to Major Book Awards

In this guide to major book awards, historical background is given, as well as categories, processes, and timelines. Continue reading at Book Riot

[ Book Riot | 2023-05-24 10:31:00 UTC ]
More news stories like this | News stories tagged with: #major book


This Dark Children’s Book Is a Shocking Campaign to Protest Gun Violence

On May 10, Democratic Whip Katherine Clark stood on the floor of the House of Representatives and read aloud from a children's book to members of Congress. "The end of the day was also my own," she read. "Bled out on the floor and never got home." These chilling words tell the story of Joaquin... Continue reading at AdWeek

[ AdWeek | 2023-05-15 06:00:00 UTC ]
More news stories like this | News stories tagged with: #read aloud #children's book #children’s book


2022 Print Book Sales in 10 Major Markets Were Flat Compared to Previous Year

A Nielsen report finds that sales of print books in 10 countries totaled 614 million copies last year, level with 2021 sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #flat compared #print books #nielsen #print book


How Katie Porter's book tour became part of her quasi-national Senate campaign

Since releasing a book earlier this month, Rep. Katie Porter has been everywhere trying to pump sales. The tour has had the added effect of boosting her U.S. Senate bid. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-05-02 12:00:49 UTC ]
More news stories like this | News stories tagged with: #book tour


As London Book Fair Opens: Authors Seed a ‘Tree to Me’ Campaign

Authors are asking their publishers in the UK 10 questions about the climate crisis and what it takes to get a book from the 'Tree to Me.' The post As London Book Fair Opens: Authors Seed a ‘Tree to Me’ Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-04-18 05:42:45 UTC ]
More news stories like this | News stories tagged with: #campaign appeared #climate crisis #london book fair


'Special thanks': how comic book writers and artists are forgotten during the superhero film boom

If the directors of superhero movies are considered auteurs, why aren’t the writers and artists who created the comics they’re based on? Continue reading at The Conversation

[ The Conversation | 2023-02-20 19:01:51 UTC ]
More news stories like this | News stories tagged with: #superhero movies #comic book


New Year, New You: Major Book Biz Job Changes This Week

A series of notable position changes in the industry this week at Anime NYC, Chicago Distribution Center, Henry Holt, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-10 05:00:00 UTC ]
More news stories like this | News stories tagged with: #henry holt #major book


Authors Guild Applauds Arrest, Indictment of Major E-Book Pirates

Two Russian nationals are now facing criminal charges in the U.S. for their role in running Z-Library, one of the world's most notorious e-book pirate sites before its domains were seized by U.S. officials earlier this fall. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #russian nationals #e-book


Amazon Books’ Fantastical Campaign Aims to Inspire Reading in the Scrolling Era

Many people may have forgotten that before it became a tech and ecommerce behemoth, Amazon started as an online bookseller in 1994. Nearly three decades later, Amazon is celebrating the roots of its business with a major campaign for its books division. The goal of the campaign, titled "That... Continue reading at AdWeek

[ AdWeek | 2022-07-25 13:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon books #online bookseller #books division #bookseller