Special K is a $1 billion brand in the U.S., selling an estimated 168 million boxes of cereal a year. This spring, Kellogg's and Weldon Owen are hoping a massive marketing campaign can extend the brand's success into the book world. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2011-04-25 00:00:00 UTC ]
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Bertrams has unveiled its Christmas campaign, with the tagline "Believe in Books" as the wholesaler heads into the festive trading period. Continue reading at The Bookseller
[ The Bookseller | 2019-12-16 14:27:10 UTC ]
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L.A. County is home to more than 30 library systems, with a growing number of patrons signing up for multiple cards to borrow digital books. But Macmillan Publishers is tightening the rules. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-12-09 13:00:55 UTC ]
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Penguin Random House has a new UK-built D2C holiday gift selector, and ups its donation to longtime charity partner First Book. The post PRH Uses UK Designer for Holiday Campaign, Adds 300,000 Books to Donation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-12-05 08:30:52 UTC ]
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HarperCollins and newspaper The Sun have partnered up to hand out two million free books to school children across England, Wales and Northern Ireland. Continue reading at The Bookseller
[ The Bookseller | 2019-10-31 18:36:19 UTC ]
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Nearly 40 MPs have signed a letter calling for the Chancellor to remove VAT on e-books and audiobooks. Continue reading at The Bookseller
[ The Bookseller | 2019-10-21 10:27:19 UTC ]
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The King County (WA) Library System, the nation's top digital-circulating library, has said it will stop buying new release Macmillan e-books once a two-month embargo begins next month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-15 04:00:00 UTC ]
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Martyn Ford and C D Major have both signed with Thomas & Mercer, marking the Amazon imprint's first-ever deals with the Darley Anderson Agency. Continue reading at The Bookseller
[ The Bookseller | 2019-10-06 22:07:35 UTC ]
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BookTrust will deliver 700,000 free books to every school starter as part of the annual Time to Read campaign this week. Continue reading at The Bookseller
[ The Bookseller | 2019-09-16 12:05:14 UTC ]
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“ALA’s goal is to send a clear message to Macmillan CEO John Sargent,” said ALA executive director Mary Ghikas, announcing the launch of a national e-book advocacy campaign. "Libraries have millions of allies out there, and we’re inviting them to take action.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-11 04:00:00 UTC ]
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Two Roads will head up Sir Billy Connolly’s first ever book publicity campaign for Tall Tales and Wee Stories. Continue reading at The Bookseller
[ The Bookseller | 2019-09-09 13:05:19 UTC ]
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Nick Hern Books will publish a new edition of Phoebe Waller-Bridge’s play "Fleabag"—the inspiration for the TV series of the same name—to coincide with the show’s upcoming West End run. Continue reading at The Bookseller
[ The Bookseller | 2019-08-01 01:02:58 UTC ]
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Non-profit organisation We Need Diverse Books has kicked off its campaign to launch a UK branch to improve diversity and representation in children’s books, as Knights Of co-founder Aimée Felone said the project needs industry-wide support. Continue reading at The Bookseller
[ The Bookseller | 2019-07-30 15:42:06 UTC ]
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Vintage have unveiled a host of celebrations to mark the centenary of Iris Murdoch’s birth, including a postcard philosophy project and newly designed special editions of her classics "to reintroduce Murdoch as a trailblazing writer”. Continue reading at The Bookseller
[ The Bookseller | 2019-07-15 00:31:26 UTC ]
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Haymarket Books will publish an anthology of fiction, poetry, and literary essays in 2020 after a successful Kickstarter campaign enabled its editor to pay the permission fees required to reprint iconic writings about abortion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-24 04:00:00 UTC ]
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Number of books featuring African Americans has more than doubled in the past decade, with Asian Americans triplingCampaigners have hailed a “seismic shift” in US children’s publishing after statistics showed that the number of kids’ books featuring African-American characters has more than... Continue reading at The Guardian
[ The Guardian | 2019-03-22 00:00:00 UTC ]
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Former White House communications aide and new member of the Trump White House tell-all book club Cliff Sims is suing President Trump for his attempts to enforce a nondisclosure agreement signed by Sims—and many others—when he worked for the Trump presidential campaign. Sims, the New York Times... Continue reading at Slate
[ Slate | 2019-02-12 00:00:00 UTC ]
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Messaging apps aren't just useful for everyday communication -- in at least one case, they've enabled an influential book. Kurdish-Iranian author Behrouz Boochani has won Australia's top literary award, the Victorian Prize for Literature, with a boo... Continue reading at Engadget
[ Engadget | 2019-02-02 00:00:00 UTC ]
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As the campaign season ramps up, so too are the releases of political memoirs; we recently saw publication of Chris Christie’s "Let Me Finish," as well as Cliff Sims’ gossipy “Team of Vipers: My 500 Extraordinary Days in the Trump White House.” One of the most high-profile books is by a notable... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-29 00:00:00 UTC ]
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As it battles competition from online travel agencies and the growing influences of Google and Airbnb, Hilton is doubling down on its "book direct" messaging with a new marketing push. The McLean, Virginia-based hotel chain, which operates 14 brands, has tapped actress Anna Kendrick for what a... Continue reading at Advertising Age
[ Advertising Age | 2018-09-28 00:00:00 UTC ]
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UK rights in the first book by Netflix c.e.o. and co-founder Reed Hastings have gone to Ebury for a high six-figure advance following a multi-publisher auction. Continue reading at The Bookseller
[ The Bookseller | 2018-08-25 00:00:00 UTC ]
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#uk rights