Major Campaign for Special K Book

Special K is a $1 billion brand in the U.S., selling an estimated 168 million boxes of cereal a year. This spring, Kellogg's and Weldon Owen are hoping a massive marketing campaign can extend the brand's success into the book world. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-04-25 00:00:00 UTC ]
News tagged with: #book world #weldon owen

Other Publishing stories related to: 'Major Campaign for Special K Book'


Kepler moves to Zaffre in 'major' three-book deal

Lars Kepler has moved to Zaffre in a "major" acquisition for the Bonnier imprint, which has bagged two Joona Linna titles and another novel.  Continue reading at The Bookseller

[ The Bookseller | 2022-01-06 03:55:20 UTC ]
More news stories like this | News stories tagged with: #three-book deal #bonnier


US files antitrust suit to stop major book publisher merger

The Justice Department is suing to block a $2.2 billion book publishing deal that would have reshaped the industry Continue reading at ABC News

[ ABC News | 2021-11-02 21:39:48 UTC ]
More news stories like this | News stories tagged with: #justice department #book publishing


Saqi Books launches marketing campaign to reach non-traditional readers

Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 18:43:56 UTC ]
More news stories like this | News stories tagged with: #reading agency #reluctant readers


Ally taps DC universe in new campaign supporting diverse comic book creators

This is part of a broader marketing effort by the online financial company that includes its first foray into TikTok.  Continue reading at Advertising Age

[ Advertising Age | 2021-10-16 17:30:00 UTC ]
More news stories like this | News stories tagged with: #comic book


Prince Harry Makes Major Announcement About Proceeds From His Book Deal

The Duke of Sussex's news coincided with his first public appearance in the U.S. since the birth of his daughter, Lilibet. Continue reading at The Huffington Post

[ The Huffington Post | 2021-08-20 15:50:27 UTC ]
More news stories like this | News stories tagged with: #book deal #public appearance


Fourth Estate serves up Slater's 'major' new book

Fourth Estate is releasing a “major” new title from Nigel Slater, A Cook's Book, this autumn. Continue reading at The Bookseller

[ The Bookseller | 2021-04-29 05:29:10 UTC ]
More news stories like this | News stories tagged with: #nigel slater #fourth estate


Thousands of supporters join staff at Mike Pence’s publisher in campaign against book deal

Petition signed by more than 200 Simon & Schuster employees delivered to publishing house also calls for end to deals with members of Trump administrationMore than 200 members of staff at Simon & Schuster have signed a petition calling for the publishing house to cancel its seven-figure... Continue reading at The Guardian

[ The Guardian | 2021-04-27 13:55:17 UTC ]
More news stories like this | News stories tagged with: #petition signed #book deals #petition calling #mike pence #simon schuster #book deal


Paul O'Grady signs 'major' children's book deal with HarperCollins

TV presenter and author Paul O'Grady has signed a “major” multi-book deal with HarperCollins for his debut children’s novel, Eddie Albert and the Amazing Animal Gang, the first in a planned series. Continue reading at The Bookseller

[ The Bookseller | 2021-02-17 19:53:37 UTC ]
More news stories like this | News stories tagged with: #debut children #book deal #tv presenter #planned series #harpercollins #children's book


Vintage launches Free Books Campaign partnership

Vintage has launched a new partnership with the Free Books Campaign, a charity set up by education activist Sofia Akel to get books by authors of colour to those who cannot access them. Continue reading at The Bookseller

[ The Bookseller | 2021-02-17 17:41:21 UTC ]
More news stories like this | News stories tagged with: #charity set #free books


The best books to beat this year’s special brand of Valentine’s Day blues

Reading choices for your night in — whether you like sweet, steamy or need a good cry. Continue reading at The Washington Post

[ The Washington Post | 2021-02-05 13:00:00 UTC ]
More news stories like this | News stories tagged with: #reading choices


The Sun and BookTrust in campaign to bring books to kids in lockdown

The Sun on Sunday and children's reading charity BookTrust are launching a new campaign, Books For Kids, asking readers to send in their old children’s books so they can be pulped and turned into new ones, "bringing the joy of reading to more families during lockdown". Continue reading at The Bookseller

[ The Bookseller | 2021-02-02 17:33:21 UTC ]
More news stories like this | News stories tagged with: #bring books


Majority of borrowed books across Ontario libraries in 2020 weren't published this year

In a year dominated by a global pandemic and American politics, some might find it fitting that the library book most likely to be checked out across Ontario was a hopeful memoir written by the former first lady of the United States. Continue reading at CBC

[ CBC | 2020-12-31 09:00:00 UTC ]
More news stories like this | News stories tagged with: #year dominated #global pandemic #american politics #library book #memoir #libraries


Edinburgh International Book Festival celebrates 'special' digital experience

Edinburgh International Book Festival director Nick Barley has said this year's event has "generated its own sense of community", despite being entirely online for the first time. Continue reading at The Bookseller

[ The Bookseller | 2020-08-31 15:56:44 UTC ]
More news stories like this | News stories tagged with: #digital experience


'It's a mega year!': book trade braces for autumn onslaught of major new titles

After the lockdown, hundreds of delayed titles are expected this autumn including many household names vying for Christmas successFrom Richard Osman’s first crime novel to Caitlin Moran’s new memoir, almost 600 hardbacks are due to be published on 3 September in a “massive bun fight” of new... Continue reading at The Guardian

[ The Guardian | 2020-08-13 06:00:47 UTC ]
More news stories like this | News stories tagged with: #books delayed #biggest titles #hit shelves #caitlin moran #trade magazine #bookseller #book trade


Free Books Campaign partners with Round Table

The Free Books Campaign is partnering with Round Table Books to launch a children's reading list. Continue reading at The Bookseller

[ The Bookseller | 2020-08-09 18:21:30 UTC ]
More news stories like this | News stories tagged with: #round table #free books


Here are the winners of the Sheikh Zayed Book Awards, one of the Arab world’s major literary prizes.

The Sheikh Zayed Book Awards, among the most esteemed and lucrative literary prizes in the Arab world, recognized winners across seven categories today. This year marks the 14th edition of the awards, each of which comes with a cash prize of $204,000. These awards acknowledge literary and... Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-08 15:14:35 UTC ]
More news stories like this | News stories tagged with: #zayed book


London Book Fair cancelled as major publishers pull out over coronavirus fears

London Book Fair has been cancelled in the wake of the coronavirus outbreak, hours after major publishers said they would not attend. Continue reading at The Bookseller

[ The Bookseller | 2020-03-04 06:57:39 UTC ]
More news stories like this | News stories tagged with: #coronavirus fears #coronavirus outbreak #major publishers #london book fair #book fair


Beano launches special comic for World Book Day

Beano is today (Wednesday 26th February) launching a special comic in support of World Book Day (WBD) (March 5th) with a free £1 WBD token. Continue reading at The Bookseller

[ The Bookseller | 2020-02-26 07:46:04 UTC ]
More news stories like this | News stories tagged with: #world book


Headline digs deep for 'major' American Dirt campaign

Headline is going big on its marketing and PR campaign to launch American Dirt in the UK, with widespread review coverage and "major statement advertising" in the UK and Ireland. Continue reading at The Bookseller

[ The Bookseller | 2020-01-07 16:08:36 UTC ]
More news stories like this | News stories tagged with: #pr campaign


Mirror Books signs puppy farming campaign tale

Mirror Books has acquired the true story of Lucy, the puppy farm Cavalier King Charles Spaniel, and the campaign she inspired that led to Lucy’s Law and the nationwide ban on puppy farming. Continue reading at The Bookseller

[ The Bookseller | 2019-12-24 02:27:24 UTC ]
More news stories like this | News stories tagged with: #mirror books #true story