Special K is a $1 billion brand in the U.S., selling an estimated 168 million boxes of cereal a year. This spring, Kellogg's and Weldon Owen are hoping a massive marketing campaign can extend the brand's success into the book world. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2011-04-25 00:00:00 UTC ]
The book world is mourning Matt Richell, killed yesterday in a freak surfing accident in Sydney. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2014-07-03 00:00:00 UTC ]
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Book World, a regional chain of 48 bookstores located in small towns and cities in five Midwestern states, is closing two Wisconsin outlets this summer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-23 00:00:00 UTC ]
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Mama Mia! Here we go again! My, my! How can we resist? Booksellers might want to take a chance on Weldon Owen this week by visiting booth 1550 and dropping off their business cards. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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The book world has been stunned by the sudden death of Deborah Rogers, co-founder of Roger, Coleridge & White, and a woman who was midwife to some of contemporary fiction’s most significant authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-01 00:00:00 UTC ]
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Part of the region’s success in the book world is due to deeply committed men and women from all parts of the industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
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An Appreciation: Michael Connelly, bestselling author of the Harry Bosch books, on being under the influence of the late Elmore Leonard.I never wanted to be Raymond Chandler. I wanted to be Philip Marlowe. I never wanted to be Ross Macdonald. I wanted to be Lew Archer. Elmore Leonard was the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-08-21 00:00:00 UTC ]
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It goes without saying that many book trailers and promotions are creative, but none have become truly viral. Where is the book world's viral video hit? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-08 00:00:00 UTC ]
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Given the state of flux in the book world, it can be dangerous to predict industry sales trends, but the private investment banking firm Veronis Suhler Stevenson has done just that in its latest annual report, the “VSS Communications Industry Forecast (2012–16).” Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-28 00:00:00 UTC ]
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Many in the book world are eager to discover if Oprah's book club – after a two-year hiatus and now on the lower-profile OWN network – will still draw readers in massive numbers. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-06-04 00:00:00 UTC ]
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Martina Challis has been appointed the publisher at Weldon Owen, the Bonnier Publishing-owned... Continue reading at The Bookseller
[ The Bookseller | 2012-03-15 00:00:00 UTC ]
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Weldon Owen, the children's illustrated reference publisher owned by Bonnier Publishing, will... Continue reading at The Bookseller
[ The Bookseller | 2011-12-20 00:00:00 UTC ]
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Digital technology is transforming the world of textbook publishing much as it is changing every other aspect of the book world. Digitization is bringing down the cost of textbook content, transforming static print works into interactive learning experiences and allowing publishers to create and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-08-19 00:00:00 UTC ]
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Special K is a $1 billion brand in the U.S., selling an estimated 168 million boxes of cereal a year. This spring, Kellogg's and Weldon Owen are hoping a massive marketing campaign can extend the brand's success into the book world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-25 00:00:00 UTC ]
More news stories like this