Major Campaign for Special K Book

Special K is a $1 billion brand in the U.S., selling an estimated 168 million boxes of cereal a year. This spring, Kellogg's and Weldon Owen are hoping a massive marketing campaign can extend the brand's success into the book world. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-04-25 00:00:00 UTC ]
News tagged with: #book world #weldon owen

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India’s Book Haven: What’s Special About Bengaluru?

With bookstore expansions and a community-wide pride in hand-selling, Bengaluru has cinched a reputation as a book town. The post India’s Book Haven: What’s Special About Bengaluru? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post india


Frankfurt Book Fair 2016: Two Fantasy Debuts Nabbed in Major Deals

Two fantasy series—one YA, and one adult—that sold in high six figure deals just before the Frankfurt Book Fair are drawing notice from foreign houses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major deals #figure deals


Gaiman, Pullman support Cover Kids Books campaign

Neil Gaiman, Philip Pullman, Chris Riddell and Malorie Blackman are amongst more than 500 people who have signed an open letter calling for more children’s book coverage in newspapers. Continue reading at The Bookseller

[ The Bookseller | 2016-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #neil gaiman #philip pullman #chris riddell #malorie blackman #book coverage


S&S to Publish Clinton/Kaine Campaign Book

Simon & Schuster will publish Hillary Clinton and Tim Kaine’s official campaign book, 'Stronger Together,' on September 6. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster


BookTrust launches Bath Book Bed campaign

Nearly 80% of parents say lack of sleep is the hardest part of raising a child, according to BookTrust, which has surveyed a thousand parents as part of its new Bath Book Bed campaign. Continue reading at The Bookseller

[ The Bookseller | 2016-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hardest part


L.A. Convention Center books 30 major gatherings for 2016, a 30% jump from last year

The Los Angeles Convention Center has booked 30 major conventions for 2016, a 30% increase over last year and a new record for big multi-day gatherings at the city facility. The conventions this year include a celebration of comic books and movies, a gathering of experts on allergies and a... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #comic books


Download: Bologna Book Fair 2016 Special Issue

As the Bologna Book Fair kicks off, download our special report on publishers and books from this year's Guest of Honor country, Germany. The post Download: Bologna Book Fair 2016 Special Issue appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post download #special report #honor country


SMP Mounting Major Push for Final Two Books in Archer Series

St. Martin's Press plans a worldwide marketing push on TV, radio, print and online for the release of the final two titles in Jeffrey Archer's Clifton Chronicle Series, beginning with 'Cometh the Hour' in February. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #press plans #jeffrey archer


Name that book: emoji special answers

Did you try our emoji book quiz? Take a look at the answers and let us know how many you got right. Continue reading at The Bookseller

[ The Bookseller | 2016-01-05 00:00:00 UTC ]
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Waterstones’ Buy Books for Syria campaign surpasses half-way mark

Waterstones has hit the half-way point in its Buy Books for Syria campaign, having raised £500,000 through book sales to help those affected by the conflict in the Middle East. Continue reading at The Bookseller

[ The Bookseller | 2015-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #buy books #book sales #middle east


Buy Books for Syria campaign a 'great success'

Waterstones has said its 'Buy Books For Syria' campaign has already been a “great success” after first few days. While the company could not yet give sales figures for how many titles customers had been bought under the appeal, Sandra Taylor, head of PR and events at Waterstones, said it... Continue reading at The Bookseller

[ The Bookseller | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #buy books #great success


Children’s Books Ireland launches reading campaign

Children’s Books Ireland (CBI) is hoping to get kids across the country reading in October through the "Read Everywhere in 2015", campaign. For the campaign, also known as "Níl Turas Níos Fearr Ná Turas le Leabhar!" in Irish, CBI will run a range of activities, including a "The Danger is... Continue reading at The Bookseller

[ The Bookseller | 2015-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #irish author #31st october #national gallery


Was 'tatvertising' the nadir of book marketing campaigns?

Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has... Continue reading at The Guardian

[ The Guardian | 2015-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david lagercrantz #lisbeth salander #dragon tattoo #harper lee #australian publisher #advertising purposes #hachette australia


Book club campaign for Baileys Prize

The Baileys Women’s Prize for Fiction has launched #ThisBookClub, a campaign to “celebrate the diversity of the modern day book club and the myriad ways that novels can bring people together”. The prize is partnering with fashion retailer Whistles and city bar chain All Bar One to deliver a... Continue reading at The Bookseller

[ The Bookseller | 2015-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #baileys prize #novels written #baileys women #inspirational women #bring people


VIDEO: New book 'a major literary event'

Harper Lee, the author of To Kill a Mockingbird, will publish a sequel called Go Set a Watchman. Continue reading at BBC News

[ BBC News | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harper lee


Campaigners 'thrilled' by prison books ruling

Campaigners and prominent trade figures, including many high-profile authors, have expressed their delight with the High Court’s decision to rule the government's ban on sending books to prisoners unlawful. Continue reading at The Bookseller

[ The Bookseller | 2014-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high-profile authors #high court #sending books #prisoners unlawful


Quercus launches Christmas book-giving campaign

Quercus has launched a Christmas campaign to celebrate the joy of giving and receiving books. As part of the Greatest Gift campaign, 15 key bloggers and BookTubers will upload a post explaining why they think books are the greatest gift to give. Each Greatest Gift “blog tour partner” will also... Continue reading at The Bookseller

[ The Bookseller | 2014-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quercus books #receiving books #christmas campaign #greatest gift


Bay Area Book Fest Launches Indiegogo Campaign

The Bay Area Book Festival, set for June 6-7, is launching an Indiegogo campaign to raise $50,000 to support their first festival in Berkeley. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indiegogo campaign #raise $50


Patterson in Obama books campaign

James Patterson has launched a campaign in the US to persuade President Barack Obama to draw attention to the importance of reading. The campaign, which has the hashtag #SaveOurBooks on Twitter, asks people to sign a petition, write to their politicians, spread to word on social media and find... Continue reading at The Bookseller

[ The Bookseller | 2014-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #james patterson #people reading #draw attention #buying books


Blinkbox books launches 'biggest ever' marketing campaign

Blinkbox books is this week launching its biggest marketing campaign to date, which includes a partnership with the Mirror Group of newspapers. The Tesco-owned company’s marketing drive will celebrate “the joys of digital reading – without needing to buy a dedicated device”. A three-month... Continue reading at The Bookseller

[ The Bookseller | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #blinkbox books #week launching #digital reading #key moments