Electronic gift cards to launch in Ireland this week

Written By: Lisa Campbell Publication Date: Mon, 27/06/2011 - 15:45 National Book Tokens will launch the Euro Gift Card in the Republic of Ireland for the first time this Friday. The Euro Gift Card is being introduced by NBT after “a great deal of interest” in the system following its launch in the UK last year. The release of the card will be supported by press advertising. Alex de Berry, m.d of National Book Tokens, said: “Since the launch of electronic gift cards in the UK, we’ve had a positive response from booksellers using them and consumers buying them. read more Continue reading at 'The Bookseller'

[ The Bookseller | 2011-06-27 00:00:00 UTC ]
News tagged with: #positive response #press advertising #great deal

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