The mobile advertising boom is more apparent than ever and publishers are now recognizing the success of custom and native ad strategies on mobile. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2014-10-08 00:00:00 UTC ]
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#mobile advertising
Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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#ad spending
#internet companies
#recession looms
#digital media
Switzerland’s executive branch says it favors changes to copyright law to require large online service providers — including social media platforms and search engines — to pay media companies for use of journalistic content, even small excerpts Continue reading at ABC News
[ ABC News | 2023-05-24 12:46:59 UTC ]
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#online services
#executive branch
#copyright law
The U.S. Book Show kicked off with lively discussions of the recent wave of book bans across the country, how citizens can successfully fight against those who would restrict our freedom to read, and how libraries and publishers can be strategic partners in enabling access to digital content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-22 04:00:00 UTC ]
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#recent wave
#book bans
#digital content
#libraries
Sales rose 19% and earnings were up 16% at Simon & Schuster in the first quarter, and executives at parent company Paramount Global said there is a possibility the sale of the publisher could be completed this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-04 04:00:00 UTC ]
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#simon schuster
In the week ending April 22, Circana saw adult nonfiction posting the largest gains in the United States print market. The post Post-Easter US Print Sales Up 5 Percent in Late April appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-05-02 13:43:54 UTC ]
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#late april
#print sales
Long a fixture of checkout queues and newsstand kiosks, the celebrity news publisher The National Enquirer will soon bring its salacious storytelling online for the first time in its 96-year-old history. The publisher, along with its sister sites Globe, National Examiner and The National... Continue reading at AdWeek
[ AdWeek | 2023-04-20 11:59:40 UTC ]
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#national enquirer
#digital age
#news publisher
One of the defining features of Twitter since its inception has been the character limit, forcing users to be direct and concise. It’s such a big deal that when the limit was doubled, from just 140 characters to 280, it became a subject of primetime TV gags. But under the guiding hand of... Continue reading at PC World
[ PC World | 2023-04-14 14:57:40 UTC ]
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#public square
#hate speech
Nicholas Greco, senior vice president, U.S. sales, Channel Factory The digital advertising industry is increasingly scrutinizing media wastage, and recent numbers highlight the extent of the issue. Next&Co’s annual Digital Media Wastage report revealed that $5.6 billion of digital ad spend... Continue reading at Digiday
[ Digiday | 2023-04-07 15:17:55 UTC ]
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#digital media
Literary Hub is pleased to reveal the cover for Bryan Washington’s latest novel, Family Meal, coming this fall from Riverhead Books. Here’s a bit about the book from the publisher: From the bestselling, award-winning author of Memorial and Lot, an irresistible, intimate novel about two young... Continue reading at Literrary Hub
[ Literrary Hub | 2023-03-21 14:00:48 UTC ]
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#bryan washington
#family meal
#literary hub
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Following the robust turnout and programming at Bologna Children's Book Fair, Rights Roundup looks at some work for the adult market. The post Rights Roundup: Post-Bologna Rights Deals for Adults appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-03-17 16:58:05 UTC ]
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#rights roundup
#bologna children
#book fair
#adult market
#children's book
When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe--paired with human editors--against internal and external teams of... Continue reading at AdWeek
[ AdWeek | 2023-03-15 00:00:00 UTC ]
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#digital content
Michael Weaver, senior vice president, business development and growth, Al Jazeera Media Network As the digital media industry has dedicated itself to more diverse, equitable and inclusive (DEI) practices, newsrooms have diversified their staffs and advertisers have followed suit, aiming to... Continue reading at Digiday
[ Digiday | 2023-03-02 15:43:20 UTC ]
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#business development
#ad dollars
#digital media
The Cambridge, Harvard, and Princeton university presses and Simon & Schuster published the 2024 PROSE Excellence Awards. The post Princeton University Press’ ‘Spiderweb Capitalism’ Wins Hawkins Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-23 14:57:25 UTC ]
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Literary Hub is pleased to reveal the cover for National Book Foundation 5 under 35 honoree and Center for Fiction and VCU Cabell First Novel prize finalist Lydia Kiesling’s second novel, Mobility, which this August will be the first book to be published on the new imprint from Crooked Media,... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-13 16:01:46 UTC ]
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#lydia kiesling
#literary hub
#crooked media
#first novel
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NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance... Continue reading at AdWeek
[ AdWeek | 2023-02-08 20:00:00 UTC ]
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#performance marketing
#told adweek
#publisher announced
Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun, snackable and highly visual. With Super Bowl 57 quickly approaching, Big Game advertisers--who spent... Continue reading at AdWeek
[ AdWeek | 2023-02-08 19:41:19 UTC ]
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#football season
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Netflix is adding two more releases to its excellent library of games. The streaming giant announced Monday it recently secured exclusive mobile rights to Dust & Neon and Highwater, two upcoming titles from indie publisher Rogue Games. Of the two, the former will arrive first when it hits... Continue reading at Engadget
[ Engadget | 2023-02-06 18:00:28 UTC ]
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#upcoming titles
#nintendo switch
#february 16th
#climate change
#fair amount
#partly due
#indie publisher
Hosted by Andrew Keen, Keen On features conversations with some of the world’s leading thinkers and writers about the economic, political, and technological issues being discussed in the news, right now. In this episode, Andrew talks to River Sing Me Home author Eleanor Shearer about her hotly... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-01 09:53:21 UTC ]
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#andrew keen
#features conversations
#leading thinkers
#technological issues
#andrew talks
#hotly anticipated
#first novel
Twitter’s ad business is reeling, with its daily revenue reportedly falling by 40 percent from a year ago. According to The Information, over 500 of the company’s top advertisers have paused spending on the platform since Elon Musk’s October takeover. Despite that, Twitter is still attracting... Continue reading at Engadget
[ Engadget | 2023-01-18 18:54:25 UTC ]
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#ad business
#paying $1
#usa today
#conde nast
A 19% increase in Scholastic's children's book publishing and distribution segment drove total sales up 12% in the second quarter, while operating income rose 20%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-16 05:00:00 UTC ]
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#book publishing
#children's book