How the Washington Post is Capitalizing on Mobile Advertising

The mobile advertising boom is more apparent than ever and publishers are now recognizing the success of custom and native ad strategies on mobile. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2014-10-08 00:00:00 UTC ]
News tagged with: #mobile advertising

Other Publishing stories related to: 'How the Washington Post is Capitalizing on Mobile Advertising'


Netflix subscribers will soon get access to mobile versions of two Rogue Games titles

Netflix is adding two more releases to its excellent library of games. The streaming giant announced Monday it recently secured exclusive mobile rights to Dust & Neon and Highwater, two upcoming titles from indie publisher Rogue Games. Of the two, the former will arrive first when it hits... Continue reading at Engadget

[ Engadget | 2023-02-06 18:00:28 UTC ]
More news stories like this | News stories tagged with: #upcoming titles #nintendo switch #february 16th #climate change #fair amount #partly due #indie publisher


Eleanor Shearer on Writing a Post-Slavery West Indian Novel Celebrating Motherhood and Resilience

Hosted by Andrew Keen, Keen On features conversations with some of the world’s leading thinkers and writers about the economic, political, and technological issues being discussed in the news, right now. In this episode, Andrew talks to River Sing Me Home author Eleanor Shearer about her hotly... Continue reading at Literrary Hub

[ Literrary Hub | 2023-02-01 09:53:21 UTC ]
More news stories like this | News stories tagged with: #andrew keen #features conversations #leading thinkers #technological issues #andrew talks #hotly anticipated #first novel


Twitter is reportedly struggling to break even as advertisers continue to flee

Twitter’s ad business is reeling, with its daily revenue reportedly falling by 40 percent from a year ago. According to The Information, over 500 of the company’s top advertisers have paused spending on the platform since Elon Musk’s October takeover. Despite that, Twitter is still attracting... Continue reading at Engadget

[ Engadget | 2023-01-18 18:54:25 UTC ]
More news stories like this | News stories tagged with: #ad business #paying $1 #usa today #conde nast


Scholastic Posts Second-Quarter Double-Digit Gains in Sales and Earnings

A 19% increase in Scholastic's children's book publishing and distribution segment drove total sales up 12% in the second quarter, while operating income rose 20%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-16 05:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishing #children's book


The Morning After: Apple has ‘fully resumed’ advertising on Twitter, according to Elon Musk

According to Elon Musk, Apple has “fully resumed” advertising on Twitter. The billionaire made the comment during a Twitter Spaces conversation he broadcast from his private plane on Saturday evening. On November 28th, Musk claimed Apple had “mostly stopped advertising on Twitter” and threatened... Continue reading at Engadget

[ Engadget | 2022-12-05 12:15:07 UTC ]
More news stories like this | News stories tagged with: #charging case #launch event #formally announce #engadget podcast #viable alternative #kindle scribe #hive social #kindle


Publishers are adapting advertising strategies for a privacy-first world

Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing... Continue reading at Digiday

[ Digiday | 2022-11-29 15:18:30 UTC ]
More news stories like this | News stories tagged with: #third-party cookies #complete picture #digital publishing


Two-thirds of UK’s biggest advertisers to cut television spend

Traditional TV shunned in favour of digital media and last-minute promotional campaignsMore than two-thirds of the UK’s biggest advertisers intend to cut back spending on traditional TV next year, as the recession fuels a shift to digital media and last-minute bursts of promotion.A survey of 59... Continue reading at The Guardian

[ The Guardian | 2022-11-21 00:01:39 UTC ]
More news stories like this | News stories tagged with: #biggest advertisers #traditional tv #digital media


Sharjah World Book Capital Supports a Fire-Damaged Italian Bookstore

The Bologna bookstore, Giannino Stoppani, was damaged by fire in May. Sharjah World Book Capital has contributed €50,000 to assist. The post Sharjah World Book Capital Supports a Fire-Damaged Italian Bookstore appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-08 12:43:42 UTC ]
More news stories like this | News stories tagged with: #bookstore #world book


How Publishers Can Capitalize on the Rise of Intent Media

The intent media model has come to dominate the digital media world, and Future plc is one of its most well-known practitioners. Future's chief revenue officer, Zack Sullivan, joined Adweek media editor Lucinda Southern at Publishing Week to discuss the rise of intent media, how the pandemic... Continue reading at AdWeek

[ AdWeek | 2022-10-21 10:00:00 UTC ]
More news stories like this | News stories tagged with: #future plc #publishing week #pandemic changed #digital media


Semafor Woos Advertisers With Promises of Depolarization

The business news publisher Semafor launched Tuesday morning after months of anticipation, debuting in the process a number of original editorial and commercial elements that the startup hopes will help differentiate it in the eyes of both readers and ad buyers. The 60-person team, founded by... Continue reading at AdWeek

[ AdWeek | 2022-10-18 10:05:00 UTC ]
More news stories like this | News stories tagged with: #ad buyers #bloomberg media #justin smith #news publisher


How Mobile Webcomics Are Working to Save Reading

The webcomics category is exploding in growth—and it’s only going to get bigger. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile webcomics


Bloomberg Media Is Shutting Off Its Open-Market Programmatic Advertising

The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek

[ AdWeek | 2022-10-11 09:54:39 UTC ]
More news stories like this | News stories tagged with: #bloomberg media #mobile app #news publisher


The Pulse of American Life: On Emily Post’s Evolving Legacy

Emily Post became America’s primary source for etiquette advice in the twentieth century through both her bestselling book Etiquette and radio shows on the topic. She was a prominent woman in New York society from the early 1900s until her death in 1960. Born in Baltimore, the daughter of famed... Continue reading at Literrary Hub

[ Literrary Hub | 2022-10-05 08:51:10 UTC ]
More news stories like this | News stories tagged with: #american life #primary source #twentieth century #early 1900s #bestselling book


Publishing Veteran Gretchen Young Launching Regalo Press at Post Hill Press

Young, a former v-p and executive editor at Grand Central, says the new standalone imprint will integrate philanthropy into the book publishing business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #grand central #book publishing


Byron Allen threatens to sue more advertisers in push to increase Black media spend

As McDonald's and Nielsen lawsuits proceed, Allen says spending on Black-owned media isn't rising fast enough. Continue reading at Advertising Age

[ Advertising Age | 2022-09-14 09:30:00 UTC ]
More news stories like this | News stories tagged with: #nielsen


CALIBA Meets in the Capital City

Bookstore visits and author addresses were among the primary events for booksellers attending the California Independent Booksellers Alliance's conference this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #capital city #booksellers attending #bookstore


In Post-Trial Briefs, DOJ Says PRH Deal for S&S Must Be Blocked

DOJ attorneys say the proposed acquisition is “precisely the march toward concentration and monopsony power that Congress enacted the Clayton Act to prevent.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #post-trial briefs #proposed acquisition


In Post-Trial Briefs, PRH Attorneys Say DOJ Failed to Prove Its Case Against S&S Merger

In a highly anticipated post-trial filing PRH attorneys reiterate their claim that the government manufactured a fatally flawed case to block the nearly $2.2 billion merger—and then failed to prove it. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #post-trial briefs #ss merger


Products for Fun and Games Continue Post-lockdown

Post-lockdown, publishers remain all-in on interactive book and product formats, from activity titles and prompted journals to puzzles and games. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-02 04:00:00 UTC ]
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Quarto Posts Big Jump in Profits

Quarto Group reported that revenue rose 9% in the first six months of 2022 over the comparable period in 2021, to $61.9 million, and net income jumped 124%, to $4.7 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-30 04:00:00 UTC ]
More news stories like this | News stories tagged with: #quarto