How The Economist is getting more reach for VR content

Virtual reality doesn’t have the big audience numbers to attract all types of brand advertisers. Publishers like The Economist are making sure their VR content is available on more platforms. While YouTube 360 and Facebook 360 are easy access for brands to get their content up, there are problems of discovery. Plus, it lowers the bar of quality at which the content can be viewed. The post How The Economist is getting more reach for VR content appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-12-21 00:00:00 UTC ]
News tagged with: #vr content #brand advertisers #easy access

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[ PC World | 2012-08-22 00:00:00 UTC ]
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[ The Bookseller | 2012-08-08 00:00:00 UTC ]
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Media Decoder Blog: Spin Magazine Is Sold to Buzzmedia, With Plans to Expand Online Reach

The sale to Buzzmedia, a portfolio of music and celebrity Web sites, calls into question Spin's future as a print publication. Continue reading at The New York Times

[ The New York Times | 2012-07-10 00:00:00 UTC ]
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Egmont reaches out to indies

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[ The Bookseller | 2012-07-06 00:00:00 UTC ]
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Google's Nexus 7 Tablet Will Lack Some Content In UK

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[ Fast Company | 2012-07-05 00:00:00 UTC ]
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[ The Bookseller | 2012-05-29 00:00:00 UTC ]
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[ Editor & Publisher | 2012-05-23 00:00:00 UTC ]
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[ Publishers Weekly | 2012-04-20 00:00:00 UTC ]
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[ Editor & Publisher | 2012-04-11 00:00:00 UTC ]
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[ PC World | 2012-03-30 00:00:00 UTC ]
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[ The Bookseller | 2012-03-13 00:00:00 UTC ]
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[ PC World | 2012-03-12 00:00:00 UTC ]
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[ Editor & Publisher | 2012-02-28 00:00:00 UTC ]
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[ Engadget | 2012-02-27 00:00:00 UTC ]
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[ Folio Magazine | 2012-02-22 00:00:00 UTC ]
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