PopSugar produces dozens of videos each week for its audience of millennial women, and then it tailors them for each distribution platform. The publisher posts longer videos on YouTube and on its own site, while Facebook gets more clips and flashy text graphics, because the platform autoplays videos without sound. That helped PopSugar rack up 18.5 million monthly Facebook views in February, according to the company -- more than the 15 million monthly views it draws on YouTube, as measured by OpenSlate. The post How PopSugar went from zero to 14 mil. Facebook video views a month appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-04-27 00:00:00 UTC ]
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Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday
[ Digiday | 2021-02-17 02:00:00 UTC ]
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The Spare Zoom Project, the online adaptation of The Spare Room Project supporting book trade interns and job applicants from outside London, has made 320 introductions between jobseekers and publishing trade professionals since it launched in mid-November. Continue reading at The Bookseller
[ The Bookseller | 2021-02-09 16:04:45 UTC ]
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A list of nonfiction Black history books you can read this month to learn more about the history of racism and being Black in the U.S., including Men We Reaped: A Memoir by Jesmyn Ward. Continue reading at Book Riot
[ Book Riot | 2021-02-09 11:31:00 UTC ]
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Bookshop.org is to introduce more regular shared pool payments for booksellers, in addition to paid advertising which will see bookshops sharing 50% of revenues. Continue reading at The Bookseller
[ The Bookseller | 2021-02-09 07:40:24 UTC ]
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Bluebird has released Nikesh Shukla's debut memoir Brown Baby with a campaign featuring innovative Facebook adverts which are said to be a first for UK publishing. Continue reading at The Bookseller
[ The Bookseller | 2021-02-08 03:25:47 UTC ]
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The Minnesota senator is tackling antitrust issues with a new law and a new book: “We’ve got to look at everything when it comes to putting rules in for tech.” Antitrust may become Senator Amy Klobuchar’s signature issue, and if things go right, the pinnacle achievement of her years in Congress.... Continue reading at Fast Company
[ Fast Company | 2021-02-05 00:00:32 UTC ]
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Tired of the subtweets? The peevish reviews? The [gasp] indecorous email sign-offs? Do you wish the literary world would just conduct its brawls out in the open for all to see? Well, now you can fight along at home with Street Writer, Maxwell Neely-Cohen’s absolutely wonderful literary homage to... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-04 14:06:11 UTC ]
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Snapchat is marking Black History Month with a host of in-application features and tools honoring the theme of Black excellence. Snapchatters will have access to Bitmoji, creative tools and lenses highlighting the creativity of Black artists and lens creators on the platform. Black History Month... Continue reading at AdWeek
[ AdWeek | 2021-02-03 22:50:53 UTC ]
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“Bride of the Sea” places a cast of compelling characters in a sweeping plot that spans continents and decades. Continue reading at The Washington Post
[ The Washington Post | 2021-02-02 13:00:00 UTC ]
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Today, as we have done in years past, LARB honors Black History Month by highlighting a series of reviews, essays, interviews, and exchanges of letters we published in January. Below you will find a poignant essay on the Compton Christmas Parade; a penetrating interview with Kiley Reid, author... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2021-02-01 13:30:13 UTC ]
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The Booksellers Association has named Open Water by Caleb Azumah Nelson (Viking) and Vi Spy: Licence to Chill by Maz Evans (Chicken House) as its books of the month for February. Continue reading at The Bookseller
[ The Bookseller | 2021-02-01 01:09:53 UTC ]
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A West Virginia news publisher has filed an antitrust suit against Google and Facebook, who dominate the online ad market Continue reading at ABC News
[ ABC News | 2021-01-29 23:10:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.Cannes, contingent Cannes Lions announced its 2021 jury presidents—57% of... Continue reading at Advertising Age
[ Advertising Age | 2021-01-22 11:00:00 UTC ]
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Experts from IDEO, Adobe, SVA, HOK, Designer Fund, and more share book recommendations for designers who want to expand their horizons in 2021 and beyond. Designers in 2021 face some of the biggest challenges of their careers as they help rebuild a society torn asunder by COVID-19, economic... Continue reading at Fast Company
[ Fast Company | 2021-01-22 06:00:37 UTC ]
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The head of Facebook in Australia has urged the government to make changes to laws designed to force digital platforms to pay media companies for content. Continue reading at Stuff
[ Stuff | 2021-01-20 18:52:54 UTC ]
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Kimberly Drew and Jenna Wortham, co-authors of visual anthology Black Futures, will become the first-ever guest curators of the Lift Black Voices section in its flagship mobile applications. Starting Monday and lasting for three weeks, they will personally select collections of dialogues, essays... Continue reading at AdWeek
[ AdWeek | 2021-01-11 18:55:42 UTC ]
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The Booksellers Association has named The Marlow Murder Club by Robert Thorogood (HQ) as its first Fiction Book of the Month for 2021. Continue reading at The Bookseller
[ The Bookseller | 2021-01-04 20:03:32 UTC ]
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Filmmaker Grzegorz Jankowski's new video for the Polish Book Institute introduces New Books from Poland to international book publishers. (Sponsored) The post The Polish Book Institute’s New Video: ‘To Lure Attention’ to Available Rights appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-12-16 12:20:13 UTC ]
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Don Winslow sells a trilogy to William Morrow for seven figures, Dey Street buys a memoir from Moon Unit Zappa, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-11 05:00:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Coke’s giant review Coca-Cola is undertaking a massive agency review that... Continue reading at Advertising Age
[ Advertising Age | 2020-12-10 10:59:27 UTC ]
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