How Ozy leans on The New York Times and Wired to build its newsletter subscriptions

"A rising tide raises all boats" is the new distribution strategy for many publishers. While many sites have inked cross-promotion deals to get their content on other publishers' Facebook page, millennial news site Ozy is targeting partners' inboxes. With its co-branded emails, Ozy is piggybacking off of the newsletter bases of The New York Times, Wired and TED. The emails have helped add 100,000 new subscribers to its own email and 1 million new readers overall, according to Ozy. Ozy's focus on email comes as publishers are realizing how little control they have over Facebook algorithm and are looking for distribution channels that they can own themselves. The post How Ozy leans on The New York Times and Wired to build its newsletter subscriptions appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-02-17 00:00:00 UTC ]
News tagged with: #distribution strategy #facebook algorithm #distribution channels

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William Collins scoops New York Times journalist's political memoir

William Collins will publish a debut memoir from an award-winning New York Times journalist who spent a decade covering Hillary Clinton’s pursuit of the US presidency. Continue reading at The Bookseller

[ The Bookseller | 2018-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #political memoir #william collins #debut memoir


PubTech Connect 2018: Pamela Paul and Sam Dolnick of the 'New York Times'

The opening keynote speakers for PubTech Connect 2017 are two of the people leading the forward looking efforts at the 'Times': assistant editor Sam Dolnick and editor of the 'New York Times Book Review' Pamela Paul. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-12-14 00:00:00 UTC ]
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Study: Top publishers like The New York Times and The Washington Post lose $3.5 million a day to domain spoofing

Ads.txt is showing publishers that domain spoofing remains a big problem for their video ad businesses. The post Study: Top publishers like The New York Times and The Washington Post lose $3.5 million a day to domain spoofing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post study #top publishers #domain spoofing #big problem


Fox News and the New York Times led Facebook engagement last month

With Facebook and Google controlling the vast majority of digital ad revenue, all industry eyes are on which media companies perform best on those platforms. For Facebook, the rankings are always a yo-yo, with publishers’ engagement waxing and waning along with the frenetic news cycle and... Continue reading at Fast Company

[ Fast Company | 2017-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fox news #vast majority


Did a YA book buy its way to the top of the New York Times bestseller list?

For a few hours, a debut author shone at the top of the N.Y. Times bestseller list Thursday. But after online commenters questioned how the book got there, the paper removed "Handbook for Mortals" by Lani Sarem. What happened? Author Phil Stamper thought it was strange when "Handbook for Mortals"... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-08-25 00:00:00 UTC ]
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New York Times pulls YA novel from bestseller list after reports of fake sales

Lani Sarem’s Handbook for Mortals was taken off the No 1 spot after fellow YA authors, sceptical of ‘a book that no one has heard of’, uncovered a pattern of strategic preordersA young adult novel has been removed from the No 1 position on the New York Times bestseller lists, after detective... Continue reading at The Guardian

[ The Guardian | 2017-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #las vegas #angie thomas #debut novelist #police violence


The ‘New York Times’ Books Desk Will Make You Read Again

Its chief critic took a buy-out. It's consolidating like crazy. But the Gray Lady's books team is neither flailing nor failing. Here's what it is doing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chief critic #gray lady


Michiko Kakutani Ends Her Reign as The New York Times’ Chief Book Critic

The Michiko Kakutani book review is an institution unto itself, one that has now come to an end as The New York Times chief book critic steps down from her role after 38 years at the Times, 34 of which have been spent writing about the work of basically every author in the contemporary Western... Continue reading at AdWeek

[ AdWeek | 2017-07-28 00:00:00 UTC ]
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The New York Times and the Wall Street Journal Are Coming Together to Fight Facebook and Google

As publishers continue to give Facebook and Google more ad dollars and control over distribution, a group of outlets including the Wall Street Journal, The New York Times, Washington Post, Tronc and smaller newspapers are banding together. The News Media Alliance--a trade organization that... Continue reading at AdWeek

[ AdWeek | 2017-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers continue #give facebook #ad dollars #trade organization


'How to Switch a Country Off': Wired's New Cyberattack Cover Is Scary-Perfectly Timed

Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Wednesday, June 28:Today's accidental theme is ... print media. Seriously. Though faithful readers of this daily media scan know that it's not unusual for me to offer a glimpse of a newspaper front page or magazine... Continue reading at Advertising Age

[ Advertising Age | 2017-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media guy #media roundup #makes sense


New York Times Magazine Goes All Comics for Its Latest Issue

While The New York Times Magazine's New York issue is a regular, annual occurrence, the way in which editors went about it this year is a novelty. The graphic novel may be an established genre, but graphic newsmagazine, essentially what the Times has turned itself into for the issue, is less... Continue reading at AdWeek

[ AdWeek | 2017-06-03 00:00:00 UTC ]
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Get 'Lean Websites' ebook ($30 value) FREE for a limited time

Lean Websites is a practical book on website performance for web developers, concentrating mainly on front-end performance improvement. It covers plenty of solid theory, but is also packed with useful, real world hints and tips that you can use on your sites today. The ebook, from SitePoint,... Continue reading at Betanews

[ Betanews | 2017-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook $30 #limited time #practical book #solid theory


New York Times Kicks Off NewFronts, Tests Crowd's Patience

It didn't take long to get NewFronts fatigue. The New York Times kicked off the two weeks of presentations with a more-than-two-hour pitch to agency executives and marketers parading its journalists in the way other digital publishers might show off their social influencers.Typically one of the... Continue reading at Advertising Age

[ Advertising Age | 2017-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #augmented reality #interactive experience #pulling back


PubTechConnect: Innovators from Goodreads, Cadillac, and the ‘New York Times,’ Join the Lineup

The conference is fast approaching and there have been a few late additions to the stellar lineup of presenters sharing new and disruptive business ideas from the tech industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stellar lineup #fast approaching #tech industry


T: The New York Times Magazine Names Editor-in-Chief | People on the Move — 04.06.17

Slate finds a new CRO, Deadspin's senior editor moves to Fusion.net, and much more... The post T: The New York Times Magazine Names Editor-in-Chief | People on the Move — 04.06.17 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-04-06 00:00:00 UTC ]
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Changes In 'New York Times' Books Coverage, Explained

At a luncheon in Manhattan yesterday, 'New York Times Book Review' editor Pamela Paul, who oversees all books coverage at the 'New York Times,' laid out the newspaper's vision for the future of its newly-unified books desk. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books coverage


Publishers Respond to Losing Some 'New York Times' Bestseller Lists

Publishers expressed dismay, confusion and surprise at the 'New York Times' decision to eliminate some bestseller lists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-27 00:00:00 UTC ]
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'New York Times' Cuts a Range of Bestseller Lists

As part of its effort to revamp its coverage of publishing, the 'New York Times' has eliminated a number of bestsellers lists, among them graphic novels/manga and mass market paperback lists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestseller lists #bestsellers lists


New York Times Gets Pulled From Apple's App Store in China

Ad Age "Media Guy" columnist Simon Dumenco's morning media roundup for Jan. 5:Donald Trump's spokesman says he checks the president-elect's Twitter account first thing in the morning because "it drives the news." (Oh, you don't say?!) Bernie Sanders drove the news -- or at least scored one of... Continue reading at Advertising Age

[ Advertising Age | 2017-01-05 00:00:00 UTC ]
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'New York Times Book Review' Announces Best Illustrated Children's Books of 2016

The 'New York Times Book Review' has revealed the 10 titles on its 64th annual list of Best Illustrated Children's Books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-03 00:00:00 UTC ]
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