How Ozy leans on The New York Times and Wired to build its newsletter subscriptions

"A rising tide raises all boats" is the new distribution strategy for many publishers. While many sites have inked cross-promotion deals to get their content on other publishers' Facebook page, millennial news site Ozy is targeting partners' inboxes. With its co-branded emails, Ozy is piggybacking off of the newsletter bases of The New York Times, Wired and TED. The emails have helped add 100,000 new subscribers to its own email and 1 million new readers overall, according to Ozy. Ozy's focus on email comes as publishers are realizing how little control they have over Facebook algorithm and are looking for distribution channels that they can own themselves. The post How Ozy leans on The New York Times and Wired to build its newsletter subscriptions appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-02-17 00:00:00 UTC ]
News tagged with: #distribution strategy #facebook algorithm #distribution channels

Other Publishing stories related to: 'How Ozy leans on The New York Times and Wired to build its newsletter subscriptions'


Florida men deny smalltown library access to the New York Times online, citing “fake news.”

The bullpen of the 1993 San Diego Padres Citrus County Commission (pictured above) has denied funding to county libraries for digital subscriptions to the New York Times. Led by left-handed middle-reliever area man Scott Carnahan, the commission (comprised of Scott, Jeff, Ron, Jimmie, and Brian)... Continue reading at Literrary Hub

[ Literrary Hub | 2019-11-05 16:08:55 UTC ]
More news stories like this | News stories tagged with: #denied funding #digital subscriptions #libraries


Adobe, Twitter and the New York Times team up to fight digital fakes

Adobe, Twitter and the New York Times are tired of seeing fake media propagate, and they're teaming up to do something about it. The trio has launched a Content Authenticity Initiative that aims to create a standard for digital media attribution. I... Continue reading at Engadget

[ Engadget | 2019-11-05 00:34:00 UTC ]
More news stories like this | News stories tagged with: #digital media


'New York Times Book Review' Adds Excerpts to Digital Reviews

The 'New York Times Book Review' will now add excerpts from the first chapter of books being reviewed to a select number of reviews it publishes digitally. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #select number #times book


How the New York Times broke Harvey Weinstein

Review of 'She Said: Breaking the Sexual Harassment Story that Helped Ignite a Movement' by Jodi Kantor and Megan Twohey Continue reading at The Washington Post

[ The Washington Post | 2019-09-08 13:51:50 UTC ]
More news stories like this | News stories tagged with: #jodi kantor #megan twohey


Movies Aren’t Telling Love Stories Anymore. So The New York Times Brought Them to Amazon

The romance genre has all but disappeared from films, so now several cable and streaming outlets have claimed it for themselves. The latest to jump on board is Amazon Prime Video. The streaming service will soon air Modern Love, a new anthology series debuting Oct. 18 that features eight... Continue reading at AdWeek

[ AdWeek | 2019-07-28 00:59:10 UTC ]
More news stories like this | News stories tagged with: #romance genre #streaming service #anthology


The New York Times profiles Louise Erdrich’s Native American-focused bookstore.

The New York Times books section today featured a lovely profile by J. D. Biersdorfer of Birchbark Books & Native Arts, the Minneapolis bookstore owned by National Book Award-winning writer Louise Erdrich which provides indigenous-language guides, literature and crafts, alongside the latest... Continue reading at Literrary Hub

[ Literrary Hub | 2019-07-25 17:50:55 UTC ]
More news stories like this | News stories tagged with: #bookstore


The New York Times would like to have a private word with you

Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here’s the previous edition. A private word: Back in April, The New York Times announced the launch of... Continue reading at Advertising Age

[ Advertising Age | 2019-07-17 18:51:36 UTC ]
More news stories like this | News stories tagged with: #ground floor #regular basis #named editor #marie claire #publishing giant


Google placed 'Stranger Things' AR ads in 'The New York Times'

If you see advertisements for a mall that look like they came straight out of the '80s on today's print edition of The New York Times, fire up Google Lens. Those neon-colored ads are most likely for Starcourt, the fictional Hawkins, Indiana mall that... Continue reading at Engadget

[ Engadget | 2019-07-11 13:00:00 UTC ]
More news stories like this | News stories tagged with: #google lens #stranger things


Point-Counterpoint: Amazon Responds at Length to a New York Times Critique

In a Times report on counterfeited book sales online–and a ringing response from Amazon–a long-growing publishing retail debate moves into the spotlight. The post Point-Counterpoint: Amazon Responds at Length to a New York Times Critique appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-25 11:20:27 UTC ]
More news stories like this | News stories tagged with: #amazon responds #book sale


Daunt to split time between London and New York in Barnes & Noble deal

James Daunt will split his time between London and New York after Waterstones' parent Elliott Advisors (UK) announced that it had agreed to acquire the giant US bookseller Barnes & Noble for $683m. Continue reading at The Bookseller

[ The Bookseller | 2019-06-08 16:19:54 UTC ]
More news stories like this | News stories tagged with: #james daunt


How Swiss news publisher NZZ uses newsletters to increase paid subscriptions

The 200-year-old German-language publisher has 21 email newsletters, around half of which weekly and half daily. The post How Swiss news publisher NZZ uses newsletters to increase paid subscriptions appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-04-09 00:00:00 UTC ]
More news stories like this |


Children’s Books Salon: Building a ‘Global Community’ of Publishers in New York City

The second Children’s Books Salon in New York City brought together 26 international and nearly 70 American children’s book publishers for meetings and discussions. The post Children’s Books Salon: Building a ‘Global Community’ of Publishers in New York City appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishers #post children #books salon #global community


New York Times publisher responds to president's 'public enemy' tweet

In presidential tweet news, this happened Wednesday: Trump didn't get specific about the "false" reporting, but it seems likely that he saw the print edition of this morning's New York Times with... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2019-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public enemy


Egypt Turns Back Veteran New York Times Reporter

David D. Kirkpatrick was Cairo bureau chief for The New York Times between 2011 and 2015, and is the author of a recent book on the country. Continue reading at The New York Times

[ The New York Times | 2019-02-19 00:00:00 UTC ]
More news stories like this |


Jill Abramson says Howard Kurtz trying to 'Foxify my book' by focusing on passage critical of New York Times

Jill Abramson, the former executive editor of the New York Times, says that a Fox News report claiming that she views her former employer as biased against President Trump took words from her forthcoming book out of context. The Fox News article, written by Howard Kurtz and headlined "Former NY... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jill abramson #president trump


The New York Times is cutting its online price, but there’s a catch

The $12.99/month package bundles online access to the Times with nearly unlimited ebooks, audiobooks, and other material from Scribd. With 3.8 million subscribers–2.9 million paying just for digital access–The New York Times has been one of the early success stories for paywalls, which partly or... Continue reading at Fast Company

[ Fast Company | 2018-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #unlimited ebooks


‘The duopoly are middlemen’: How publishers are building sustainable subscription models

“You can’t be a publisher and not be thinking about platforms, not marry with them. Facebook needs to be a marketing tentacle.” The post ‘The duopoly are middlemen’: How publishers are building sustainable subscription models appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-17 00:00:00 UTC ]
More news stories like this |


'Just use cat videos': New York Times boss wants Facebook to cut out news

Mark Thompson says site’s attempts to rank news outlets sounds like ‘controlled society’Facebook should consider completely removing news from users’ feeds unless it can find a way to avoid low-quality stories clogging up the site, the chief executive of the New York Times has said.Mark Thompson... Continue reading at The Guardian

[ The Guardian | 2018-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news outlets #news sources #cat videos #mark thompson #closed doors #good books


Facebook, New York Times Execs Get Into Heated Debate Over Ad Policy

Campbell Brown, head of global news partnerships at Facebook, said publishers have "welcomed" the company's approach to including them in their political ads policy. Mark Thompson, CEO of The New York Times, called bullshit. Brown and Thompson were discussing the findings in the 2018 Reuters... Continue reading at AdWeek

[ AdWeek | 2018-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #campbell brown #mark thompson #heated debate #ad policy


William Collins scoops New York Times journalist's political memoir

William Collins will publish a debut memoir from an award-winning New York Times journalist who spent a decade covering Hillary Clinton’s pursuit of the US presidency. Continue reading at The Bookseller

[ The Bookseller | 2018-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #political memoir #william collins #debut memoir