How Ozy leans on The New York Times and Wired to build its newsletter subscriptions

"A rising tide raises all boats" is the new distribution strategy for many publishers. While many sites have inked cross-promotion deals to get their content on other publishers' Facebook page, millennial news site Ozy is targeting partners' inboxes. With its co-branded emails, Ozy is piggybacking off of the newsletter bases of The New York Times, Wired and TED. The emails have helped add 100,000 new subscribers to its own email and 1 million new readers overall, according to Ozy. Ozy's focus on email comes as publishers are realizing how little control they have over Facebook algorithm and are looking for distribution channels that they can own themselves. The post How Ozy leans on The New York Times and Wired to build its newsletter subscriptions appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-02-17 00:00:00 UTC ]
News tagged with: #facebook algorithm #distribution channels

Other news stories related to: "How Ozy leans on The New York Times and Wired to build its newsletter subscriptions"

Gilbert Cruz Named New York Times Books Editor

Mr. Cruz has been the Culture editor at The Times since January 2018, leading coverage of arts and culture. Continue reading at The New York Times

[ The New York Times | 2022-07-28 22:22:00 UTC ]
More news stories like this | All news stories tagged with: #books editor

The New York Times Focuses New Ads on How It Reflects and Enriches Readers’ Lives

Vera, a cello player and Scrabble devotee, has been a New York Times subscriber for the past 75 years, developing her print habit somewhere around the Truman administration. These days, she's reading stories about Eugene O'Neill, TV dinners, book publishing and "getting older without getting... Continue reading at AdWeek

[ AdWeek | 2022-02-07 11:00:00 UTC ]
More news stories like this | All news stories tagged with: #book publishing

New York Times buys viral game Wordle for seven-figure sum

Creator Josh Wardle ‘thrilled’ that newspaper is taking over internet sensationThe New York Times has acquired the viral word game Wordle for an undisclosed seven-figure sum, the publisher announced on Monday.Created by a Reddit engineer and launched in October, Wordle gives players just six... Continue reading at The Guardian

[ The Guardian | 2022-01-31 23:22:01 UTC ]
More news stories like this | All news stories tagged with: #publisher announced #seven-figure sum

The New York Times Announces Their Readers’ Pick for Best Book of the Past 125 Years

The New York Times Book Review marked their anniversary by asking readers to nominate the best book of the past 125 years. Here's the result. Continue reading at Book Riot

[ Book Riot | 2022-01-03 15:52:45 UTC ]
More news stories like this | All news stories tagged with: #times book

RE:WIRED 2021: Neal Stephenson on Building and Fixing Worlds

The science fiction author spoke with WIRED senior correspondent Adam Rogers about climate change and big solutions. Continue reading at Wired

[ Wired | 2021-11-10 20:46:00 UTC ]
More news stories like this | All news stories tagged with: #science fiction #climate change #neal stephenson

The First New York Times Book Review Best-Seller List

The best-seller lists as we know them today have their roots in the Aug. 9, 1942, issue — but the Book Review has been tracking sales for much longer than that. Continue reading at The New York Times

[ The New York Times | 2021-10-21 14:55:10 UTC ]
More news stories like this | All news stories tagged with: #times book #book review #best-seller lists

Nicholas Kristof Leaves The New York Times as He Weighs Political Bid

Mr. Kristof, a two-time Pulitzer Prize winner, is weighing a run for governor of Oregon, the state where he grew up. Continue reading at The New York Times

[ The New York Times | 2021-10-14 12:08:45 UTC ]
More news stories like this | All news stories tagged with: #pulitzer prize

W H Allen to publish New York Times Magazine's 1619 Project

W H Allen will publish The 1619 Project: A New American Origin Story, created by Pulitzer Prize-winning journalist Nikole Hannah-Jones and the New York Times Magazine.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-09 11:16:58 UTC ]
More news stories like this |

Revue, Twitter Test Newsletter Subscription Option Directly via Publishers’ Profiles

Twitter acquired newsletter publishing platform Revue in January, allowing it to continue to run as a stand-alone service, and the two companies began testing a way to integrate their respective platforms Thursday. Revue said in a tweet that all of its creators can begin enabling people to... Continue reading at AdWeek

[ AdWeek | 2021-08-19 22:40:00 UTC ]
More news stories like this | All news stories tagged with: #publishing platform

Publishers like The Guardian become conscientious FLoC objectors, as The New York Times and others open to testing the controversial tech

The drumbeat against Google's cookieless tracking and ad targeting method gets louder as publishers including The Guardian and The Markup block FLoC. The post Publishers like The Guardian become conscientious FLoC objectors, as The New York Times and others open to testing the controversial tech... Continue reading at Digiday

[ Digiday | 2021-04-26 04:01:00 UTC ]
More news stories like this | All news stories tagged with: #publishers including #post publishers

New York Times's Book Review Podcast Celebrates 15 Years

‘The Book Review’ podcast began as a brief show with a rebellious touch. It became a forum for some of the biggest names in literature. Continue reading at The New York Times

[ The New York Times | 2021-04-15 13:38:51 UTC ]
More news stories like this | All news stories tagged with: #book review #biggest names

Ezra Klein Leaves Vox for The New York Times

Lauren Williams, the website’s editor in chief, is also leaving. The departures come against a backdrop of change in the digital media business. Continue reading at The New York Times

[ The New York Times | 2020-11-20 21:04:29 UTC ]
More news stories like this | All news stories tagged with: #digital media

New York Times reports News Corp bid for S&S

Rupert Murdoch's media giant News Corp has made a bid for Simon & Schuster, according to a report in the New York Times. Continue reading at The Bookseller

[ The Bookseller | 2020-11-17 08:28:03 UTC ]
More news stories like this | All news stories tagged with: #news corp #simon schuster #rupert murdoch

How Do Readers Rate The New York Times Best-Selling Books?

What do actual readers think about the books which land on the New York Times Bestseller List? A new study finds out. Continue reading at Book Riot

[ Book Riot | 2020-10-09 10:33:00 UTC ]
More news stories like this | All news stories tagged with: #times bestseller #study finds

Octavia Butler has finally made the New York Times Best Seller list.

Why aren’t there more Science Fiction Black writers? There aren’t because there aren’t. What we don’t see, we assume can’t be. What a destructive assumption. —Octavia E. Butler, in Octavia E. Butler: Telling My Stories.   A small good thing amid the unrelenting horror: This week, almost fifty... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-03 16:37:21 UTC ]
More news stories like this | All news stories tagged with: #science fiction #fifty years #seller list #finally made #octavia butler

Black US authors top New York Times bestseller list as protests continue

Michelle Alexander and Ijeoma Oluo among those on list, marking first time top 10 entries are primarily titles on race issuesGeorge Floyd killing – latest US updatesBlack American authors, including Michelle Alexander and Ijeoma Oluo, have surged to the top of the latest New York Times’... Continue reading at The Guardian

[ The Guardian | 2020-06-11 18:10:43 UTC ]
More news stories like this | All news stories tagged with: #times bestseller #bestseller list #bestseller lists #george floyd #race issues #ijeoma oluo #michelle alexander #protests continue #black writers #combined print

According to the New York Times bestseller lists, a lot of people are reading about racism.

Dr. Ibram X. Kendi pointed out on Twitter last night that books about racism (including two of his own, How to Be an Antiracist and Stamped from the Beginning) are making up a significant portion of the New York Times bestseller lists. “The resistance is from the loudness of demonstrations to... Continue reading at Literrary Hub

[ Literrary Hub | 2020-06-11 14:11:24 UTC ]
More news stories like this | All news stories tagged with: #times bestseller #significant portion

Wired Sees Subscription Bump Despite Lifting Its Paywall on Covid-19 Content

In mid-March, Wired joined fellow Condé Nast titles The New Yorker and Vanity Fair, as well as numerous other newspapers and magazines, in opening up free access to its coverage of the COVID-19 pandemic, moving that content outside of the metered paywall that otherwise limits non-subscribers... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-09 17:20:07 UTC ]
More news stories like this | All news stories tagged with: #digital subscription #long run #email newsletter #coronavirus update

New York Times Magazine’s Pages Come to Digital Life Through Google Partnership

The New York Times Magazine will come to life this weekend in a whole new way. In partnership with Google Lens, smartphone users will be able to access additional information online that corresponds to the print version of the magazine. Readers who hover their smartphones over many of the pages... Continue reading at AdWeek

[ AdWeek | 2020-03-12 13:50:26 UTC ]
More news stories like this | All news stories tagged with: #print version #google lens #digital life

Deep cleaning at HarperCollins' News UK building as Times coronavirus case confirmed

Deep cleaning is being ramped up at the News UK building, home of HarperCollins, after an employee of the Times tested positive for the coronavirus. Continue reading at The Bookseller

[ The Bookseller | 2020-03-11 20:24:36 UTC ]
More news stories like this |