Publishers need social video to stay relevant on younger-skewing platforms like Snapchat and Instagram. But churning out multiple (good) 15-second videos a day is no simple task. Learn how top digital publishers are taming the social media mess using creative collaboration tools. Sponsored content by Hightail. The post How MTVNews, Refinery29, Elite Daily and Thrillist move at the speed of social video appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-10-25 00:00:00 UTC ]
News tagged with:
#elite daily
#social video
#stay relevant
#sponsored content
The Gawker alumna has focused on diversifying the midsize news publisher's revenue streams and growing the size of its loyal audience. The post Beast Mode: Daily Beast CEO Heather Dietrick explores the power of the news publisher’s brand appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#brand appeared
#beast mode
#news publisher
#revenue streams
#loyal audience
In a memo sent to Simon & Schuster employees, Jennifer Bergstrom, senior v-p and publisher of the Gallery Publishing Group, said that effective immediately, the Saga Press imprint, created in 2015, will move from the Children’s Publishing Group to Gallery. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jennifer bergstrom
#effective immediately
Hachette Children’s Group (HCG) has acquired a book about consent by Rachel Brian, the animator and creator of the ‘Tea Consent’ video. Continue reading at The Bookseller
[ The Bookseller | 2019-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hcg signs
#hachette children
#group hcg
Facebook paints a bleak picture for the media industry, while ignoring its own role in publishing’s demise. Benevolent Doctor Facebook today gave the country a very grave diagnosis via a blog post. The company has found that–wait for it–local news is dying. In fact, Facebook says that about... Continue reading at Fast Company
[ Fast Company | 2019-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#local news
#media industry
#simply don
#big problem
#good doctor
London Book Fair 2019 drew to a close with the shock announcement that Faber editor Lee Brackstone will leave the indie after nearly 25 years to run a new, as yet unnamed, music-centric imprint at Orion. Continue reading at The Bookseller
[ The Bookseller | 2019-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mixed reviews
Sarah Winman has been poached from Headline: her new novel, about a young British soldier who inherits the top two floors of an old palazzo, will be published by Fourth Estate. Continue reading at The Bookseller
[ The Bookseller | 2019-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fourth estate
#sarah winman
Publishers in the new Facebook-funded program include BuzzFeed, Conde Nast and Viacom. The post Facebook is paying 12 publishers for Watch shows starring video creators appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post facebook
#conde nast
TrustX is eliminating its 12.5 percent supply-side fee from within its platform following a three-month trial with Meredith, NBCUniversal, CBS Interactive and Magna Global, a move it hopes will have broader implications for the digital advertising ecosystem.The trade body, which represents 35... Continue reading at Advertising Age
[ Advertising Age | 2019-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#trading desks
#ad exchanges
#principal analyst
To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post youtube
At this year’s New York Toy Fair, publishers discussed new retail opportunities following the closing of the toy store chain. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers discussed
Today, video is recognized as the most important medium for viewer engagement. Despite a competitive environment publishers still are aware of the importance of engaging audiences via video. From building trust in the content to gaining internal confidence in a video strategy, here are a few... Continue reading at Digiday
[ Digiday | 2019-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video strategy
#digital publishers
#important medium
Facebook is still paying for Facebook Watch shows. But the company is increasingly talking about Watch content that can be supported entirely by sharing ad revenue. The post Video Briefing: Beware, Facebook Watch publishers, the subsidies will not last appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video briefing
The History Press is gearing up to relocate to Cheltenham as it enters an “important phase in growth” with two new hires to start the year. Continue reading at The Bookseller
[ The Bookseller | 2019-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#history press
Facebook Inc. is pushing back against a German ruling that could make it harder for the social media giant to combine data from all the services it runs in order to target ads even more precisely. Thursday’s ruling, though aimed at current practices, hints at potential troubles ahead if... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-02-07 22:10:00 UTC ]
More news stories like this | News stories tagged with:
#pushing back
#target ads
The NBA trade deadline is noon PST Thursday. A look at the players who are reportedly being traded, or have been sought in trades: On the move Ryan Anderson, F, Phoenix traded to Miami for G Tyler Johnson and G Wayne Ellington. Harrison Barnes, F, Dallas traded to Sacramento for F Justin Jackson... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#deadline approaches
#harrison barnes
After acquiring Worthy Publishing last year, the Hachette Book Group's Nashville publishing division has moved to Worthy's offices in Franklin, Tenn. and centralized its FaithWords editorial operations there. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-06 00:00:00 UTC ]
More news stories like this |
Media mergers between BuzzFeed and other top digital publishers are exciting to think about. But don't bet on them happening anytime soon. The post Video Briefing: BuzzFeed layoffs prompt new talk of mergers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video briefing
Little, Brown non-fiction imprint Robinson has bought a “moving and insightful” account of a daughter’s search for her missing father in the ‘Killing Fields’ of Cambodia. Continue reading at The Bookseller
[ The Bookseller | 2019-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#killing fields
Philip Jones reflects on Marie Kondo's new Netflix series and the resilience of the physical book. Continue reading at The Bookseller
[ The Bookseller | 2019-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marie kondo
#netflix series
#physical book
President Donald Trump purports to hate “fake news” but he seems to have no problem with fake photos. At least that’s what Gizmodo discovered when it started carefully looking at the images on Trump’s official Facebook and Instagram accounts and discovered photos of the president that make him... Continue reading at Slate
[ Slate | 2019-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#instagram accounts