How Marketers Can Reach Mobile-Obsessed Multicultural Millennials

"We try to heavy up in mobile because we know the consumption is there," said Vilma Vale-Brennan, managing partner-multicultural lead at media agency MEC North America.Once consumers move to a mobile device, however, they're harder to reach with targeted ads. Tracking systems -- referred to loosely as "cookies" -- don't work as well, or at all, on mobile devices. "Sometimes we don't have the tracking device we'd like to," Ms. Vale-Brennan said.That's making social-media sites like Facebook and Twitter, along with music sites and certain digital-only publishers more critical buys for marketers looking to reach multicultural audiences. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-04-06 00:00:00 UTC ]
News tagged with: #mobile device #mobile devices #targeted ads

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Bonnier appoints Power to head children's marketing and publicity

Bonnier Books UK has appointed Rob Power to head marketing and publicity for its children's and YA trade division. Continue reading at The Bookseller

[ The Bookseller | 2021-07-10 01:13:24 UTC ]
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HarperCollins Christian Publishing Centralizes Sales, Marketing

Doug Lockhart will oversee sales and marketing at HCCP in the newly created role of senior-v-p for sales and centralized marketing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-09 04:00:00 UTC ]
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Russian Book Market: Paper Shortages and Prices Challenge Recovery

Despite having more than 20 percent of the world's forests, Russia is market with a paper shortage that means higher book prices. The post Russian Book Market: Paper Shortages and Prices Challenge Recovery appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-06-29 15:08:58 UTC ]
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ABA Brings Back #BoxedOut Marketing Campaign

Ahead of Amazon's Prime Day sales event, set for June 21 and 22, the ABA is reviving its #BoxedOut campaign, which is aimed at highlighting the danger that Amazon's dominance of online retailing continues to pose for local communities and independent stores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-18 04:00:00 UTC ]
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Faith Publishers Aim for Men’s Market

Father's Day may bring a sales spike to books for dad, but Christian publishers offer Bible study, prayer guides, parenting, and devotionals geared to male readers all year long. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-08 04:00:00 UTC ]
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ALA Working Group Calls for Change in the Library E-book Market

In a paper released this week, the American Library Association’s Joint Digital Content Working Group offered a frank assessment of the state of the library e-book market and the impact of the Covid-19 pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-03 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #e-book #digital content #covid-19 pandemic #frank assessment

HCCP New Imprint Dives Deep into Bible Study Market

HarperCollins Christian Publishing, already the nation’s largest religion publisher, has moved to broaden its stake in the church curriculum and Bible study market with a new imprint, HarperChristian Resources. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-28 04:00:00 UTC ]
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World Book Day: A Rights Roundup From Five Markets

Today's Rights Roundup, coinciding with World Book Day, includes titles from Germany, Finland, Canada, Sweden and the United Kingdom. The post World Book Day: A Rights Roundup From Five Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-23 17:25:41 UTC ]
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Hamnet heads back to top spot as print market jumps by a third

Maggie O'Farrell's Hamnet (Tinder Press) has bounced back into the UK Official Top 50 number one spot, the week bookshops reopened across England following the third national lockdown. Continue reading at The Bookseller

[ The Bookseller | 2021-04-19 18:26:28 UTC ]
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PRH US realigns international sales and marketing teams

Penguin Random House US has restructured its international sales team with a string of promotions and two departures. Continue reading at The Bookseller

[ The Bookseller | 2021-04-17 08:55:38 UTC ]
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Orion wins auction for Fry's 'gayer, Millennial Bridget Jones' tale

Orion Fiction has acquired the "wickedly funny" debut, First Time for Everything, from London Writers Award Winner Henry Fry, in a three-way auction. Continue reading at The Bookseller

[ The Bookseller | 2021-04-13 22:56:24 UTC ]
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Report: Russian Book Market Down 20 Percent in 2020

Publishers in Russia talk of little hope of a turnaround in 2021, describing a book market that was sliding before the pandemic. The post Report: Russian Book Market Down 20 Percent in 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-13 16:54:20 UTC ]
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Opinion: Reaching Black readers

The marketing of books to readers of colour is often restricted to titles by writers of similar backgrounds, but who ‘the reader’ is must be re-assessed Continue reading at The Bookseller

[ The Bookseller | 2021-04-09 20:27:23 UTC ]
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For the Sackler family, a dynasty built on medicine, marketing and pain

Patrick Radden Keefe aims to hold the family accountable for its role in the opioid crisis. Continue reading at The Washington Post

[ The Washington Post | 2021-04-08 14:00:00 UTC ]
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The Sentinel stands guard in top spot as market jumps 8%

Lee and Andrew Child's The Sentinel (Corgi) has claimed the UK Official Top 50 number one spot in its first week on sale, selling 19,996 copies, as sales figures return to the Nielsen BookScan charts. Continue reading at The Bookseller

[ The Bookseller | 2021-03-23 15:29:43 UTC ]
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‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
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Russian Market Looks to Children’s Books for 2021 Growth

Some children's book publishers in Russia forecast growth in 2021, but another publisher cautions that 'oversupply' and 'low-quality books' are problematic. The post Russian Market Looks to Children’s Books for 2021 Growth appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-03-04 17:10:20 UTC ]
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Andrew Bolt's 'virus thrives in multiculturalism' columns offensive, press council says | Weekly Beast

Press watchdog says News Corp columnist breached two rules. Plus: Daily Mail pushback on media bargaining codeAndrew Bolt has received a rap over the knuckles from the Australian Press Council for attributing the spread of the coronavirus in Melbourne to multiculturalism. Two columns were found... Continue reading at The Guardian

[ The Guardian | 2021-02-26 02:43:00 UTC ]
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International markets showed mixed response to pandemic in 2020

While the pandemic sent shockwaves across the world’s publishing industry in 2020, some international markets reported strong performances with the US posting record-breaking sales while Australia also saw a major boost. Continue reading at The Bookseller

[ The Bookseller | 2021-02-25 01:03:16 UTC ]
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