How Kiplinger uses Facebook ads to grow its newsletters

The personal finance publisher has used the platform to get newsletter subscribers. The post How Kiplinger uses Facebook ads to grow its newsletters appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-05-25 00:00:00 UTC ]
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Ad Network Offers Rich Media To Niche Publishers

Martini Media, which serves a network of 1,000 publisher sites in lifestyle and business, is launching a series of multimedia advertising programs including bringing rich media to niche sites. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #niche publishers #martini media

'Adweek' Launches Self-Serve Ad Platform

Adweek has partnered with Toronto-based technology company Shiny Ads to create the new Adweek Self-Serve Ad platform. The service now lets anyone upload a 300 x 250 banner ad and secure a set number of impressions for as little as $500. This will allow marketers with any size budget to speak... Continue reading at AdWeek

[ AdWeek | 2011-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #speak directly #great tool #decision makers #generate revenue #online publishers

Facebook 'Idiot's Guide' Inadvertently Makes Case for E-Books

Writing a how-to book in a static medium like paper about something as dynamic as Facebook is challenging at best and at worst...well...idiocy. Continue reading at PC World

[ PC World | 2011-11-14 00:00:00 UTC ]
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Advertising: Ivory Soap Refreshes Its Ads and Its Look

One of the new print ads running for Ivory in select magazines in November and December. The brand also has a Facebook page. Continue reading at The New York Times

[ The New York Times | 2011-11-08 00:00:00 UTC ]
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Concern grows in US over Kindle lending

Written By: Philip Jones Publication Date: Mon, 07/11/2011 - 09:10 Concern is growing in the US over the launch of Amazon's Kindle lending initiative. Amazon launched the new service last week aimed at Kindle-owning Prime users, but publishers have expressed concern over titles appearing in... Continue reading at The Bookseller

[ The Bookseller | 2011-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon launched #expressed concern #kindle lending

Adobe Buys Ad-Platform Auditude

Adobe is buying Auditude, an online video ad-platform. The deal lets Adobe monetize its video publishing tools, according to ZDNet, by integrating Auditudes ad server with its digital marketing. The deal is the latest move into web advertising from Adobe, which was previously known for its... Continue reading at AdWeek

[ AdWeek | 2011-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing side #financial details #$120 million #sources familiar

Among Big Publishers, Bonnier is Largest Ad Page Gainer in First Three Quarters of 2011

After a mainly flat first half for ad pages in 2011, big publishers are seeing ad page numbers fall in the third quarter. According to data from MagazineRadar, Meredith Corp.s magazine portfolio saw the biggest fall out of the big consumer publishers, down 11 percent in Q3. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big publishers #ad pages #meredith corp #magazine portfolio

Esquire ad director Darren Singh appointed publisher of ShortList

Darren Singh, advertising director for Hearst's Esquire magazine, has been appointed publisher of ShortList. Continue reading at Media Week

[ Media Week | 2011-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising director #appointed publisher

The Atlantic Sees 19 Percent Jump in Ad Revenue for Third Quarter

For the 12th consecutive quarter in a row, The Atlantic is reporting gains in print and online revenue. In third quarter 2011, overall advertising revenue is up 19 percent, with digital ad revenue soaring 41 percent and print up 3 percent over the third quarter of 2010. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad revenue #advertising revenue

Federated Expands Long Tail Ad Empire to Wordpress

Wordpress.com blogs just got ad-friendlier. On the heels of its acquisition of Lijit Networks, Federated Media Publishing has struck a deal to expand its ad network further, offering Wordpress.com bloggers the ability to tap into its monetization tools. The opt-in service will give Federated the... Continue reading at AdWeek

[ AdWeek | 2011-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad network #blogging platform

Issuu Adpages Makes Print Ads Digital-Ready

In the digital sector, some publishers are still waiting for online advertising to become as profitable as its print counterpart once was. Many complain digital ad offerings are not comparable to the quality in print; others say the infrequency and size of advertising units may be causing the... Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online advertising

Consumer Magazine Ad Pages Fall 5.6 Percent in Third Quarter 2011

After showing growth for the first six months of 2011, consumer magazine ad pages fell 5.6 percent in the third quarter compared to the same period in 2010, according to newly released figures from Publishers Information Bureau. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quarter compared #showing growth

New Kindle with Special Offers E-book Feature: Remove Ads for $30

Those who purchased the Kindle with Special Offers version of Amazon's e-reader can now expunge the ads for a one-time fee of $30. Continue reading at PC World

[ PC World | 2011-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #remove ads

Time Inc. Launches PinPoint For Ad Clients

As advertising clients continue to tighten the grip on their change purses, publishers are concocting solutions to show the value of their content, sites and magazines as an advertising platform. Meredith launched a ROI guarantee for select print advertisers in August, and now Time Inc. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad clients #meredith launched

Little Tiger looks to grow abroad

Written By: Caroline Horn Publication Date: Fri, 30/09/2011 - 15:18 Publisher Little Tiger Press is seeking to extend its presence in Australia and the US through partnerships with distributors. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tiger press #grow abroad

How Publishers Are Reacting to Facebooks New Features

Last week, Facebook rolled out several new features during its fourth annual F8 Developer Conference that could change the way the magazine industry interacts with the social media platform. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook rolled

Facebook completely redesigns layout with 'Timeline'

If the population of Facebook users was outraged at the site's new layout unveiled yesterday, they're going to completely lose it over Timeline, the new Facebook experience that turns a user's profile into a literal life history timeline. In short, Facebook combined its social feed with the... Continue reading at Betanews

[ Betanews | 2011-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social feed #facebook information #personal story

First Half 2011 Ad Spending is Up, But Growth is Soft

Data from media measurement firm Kantar Media is showing overall growth in ad spending for the first half compared to the same period 2010. Total ad expenditures rose 3.2 percent totaling $71.5 billion. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad spending #half compared

From Marketer to Printer: Managing Ads

Like most industries, publishing cycles are increasingly becoming more and more automated. Even editorial actions are becoming computerized, with companies like Kapost creating products that electronically orchestrate pitches, assignments, calendars and revisions in addition to managing author... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
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'Ask an author' feature added to Kindle

Written By: Benedicte Page Publication Date: Thu, 01/09/2011 - 15:08 Amazon.com is offering a new feature enabling readers to ask authors questions directly via their Kindle devices. @author is currently on limited beta release, with a handful of participating authors including thriller writer... Continue reading at The Bookseller

[ The Bookseller | 2011-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle devices #robert kiyosaki