From self-publishing and selling out of the trunk of a car to millions of dollars in sales and a blue-sky spot in Macy's Thanksgiving Day Parade, the creators of Elf on the Shelf discuss how they packaged up a new American tradition. Innovators often have those “blue sky” moments, times where they close their eyes and conjure ideas on the grand scale. But for three business owners, the actual sky was the backdrop for their biggest dream: to see a 46-foot tall inflatable elf sailing through the air during the Macy’s Thanksgiving Day parade. Not just any old elf, though. Twins Christa Pitts and Chanda Bell and their mom Carol Aebersold wanted to see that North Pole scout from Elf on the Shelf become the first storybook character selected from an independent publisher fly in the parade since Beatrix Potter’s Peter Rabbit (self-published in 1901) sailed down Sixth Avenue on the way to Herald Square.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2012-11-21 00:00:00 UTC ]
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On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday
[ Digiday | 2023-05-03 10:01:00 UTC ]
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Across the country this weekend, independent bookstores once again celebrated Independent Bookstore Day, this year on April 29. Some bookselling scenes began the lead-up to the celebration even earlier, with "passport" promotions that offered customers discounts after visiting a certain number... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-01 04:00:00 UTC ]
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The World Book Day promotion from Amazon Publishing this year offers international reads from several imprints and nine countries. The post Amazon Publishing’s World Book Day #ReadTheWorld Giveaway appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-25 16:30:04 UTC ]
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Your mom might not be as up to date as you on the latest tech trends, but that doesn't mean a carefully chosen gadget wouldn't make her life easier. While flowers and breakfast in bed remain lovely Mother's Day gifts, you may want to try a different tack this year and get your mom something... Continue reading at Engadget
[ Engadget | 2023-04-24 13:15:33 UTC ]
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Find out what cities across the U.S. are doing to celebrate Independent Bookstore Day 2023 on April 29th and get in on the fun! Continue reading at Book Riot
[ Book Riot | 2023-04-24 10:38:00 UTC ]
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“ALA calls on readers everywhere to show our commitment to the First Amendment by doing something concrete to preserve it,” said ALA president Lessa Kanani'opua Pelayo-Lozada. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-20 04:00:00 UTC ]
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If you have a reading list a mile long that seems to just keep growing, it’s about time you do something about that. Fortunately, apps like Headway make it easy to get personal with your reading and learning. Whether you want to build a business, improve your health, or level up your... Continue reading at PC World
[ PC World | 2023-04-18 08:00:00 UTC ]
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Literary Hub is pleased to reveal the cover for Bryan Washington’s latest novel, Family Meal, coming this fall from Riverhead Books. Here’s a bit about the book from the publisher: From the bestselling, award-winning author of Memorial and Lot, an irresistible, intimate novel about two young... Continue reading at Literrary Hub
[ Literrary Hub | 2023-03-21 14:00:48 UTC ]
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The new PublisHer pavilion at Bologna International Book Fair co-hosts an International Women's Day breakfast with Kids Can Press. The post International Women’s Day: PublisHer’s Bologna Stand appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-03-08 06:52:38 UTC ]
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The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot
[ Book Riot | 2023-03-06 14:26:01 UTC ]
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Malorie Blackman advises budding authors to pick up on news stories, but Julia Donaldson warns of pitfalls – and Alan Moore says you should read terrible books as well as good onesThe key to being a good writer? It’s being a good reader, authors including Carol Ann Duffy and Alan Moore have said... Continue reading at The Guardian
[ The Guardian | 2023-03-02 15:43:52 UTC ]
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More important than culture-war noise are the multiple threats to British children learning to love books of any kindBack in the days when everything took place on Zooms and Teams, I was part of a World Book Day event that was livestreamed from the set of the hit musical Matlida. The set is... Continue reading at The Guardian
[ The Guardian | 2023-03-02 11:42:37 UTC ]
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Russell Books in a third-generation family bookstore in Victoria, BC. On Wednesday, $55,000 in antiquarian books were stolen in a break-in. Continue reading at Book Riot
[ Book Riot | 2023-02-10 15:03:28 UTC ]
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Here’s a quick look at some notable books—new release titles from Barbara Brandon-Croft, Dizz Tate, Maggie Millner, and more—that are publishing this week. Want to learn more about upcoming titles? Then go read our most recent book preview. Want to help The Millions keep churning out great books... Continue reading at The Millions
[ The Millions | 2023-02-07 10:59:00 UTC ]
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As many as 1,393 stands representing 470 exhibitors were at the 2023 Taipei International Book Exhibition, from 33 nations. By Porter Anderson, Editor-in-Chief | @Porter_Anderson See also: Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers Interview: Taipei International Book Fair’s... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-06 16:42:45 UTC ]
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Here’s a quick look at some notable books—new release titles from George S. Schuyler, Delia Cai, Bisi Adjapon, and more—that are publishing this week. Want to learn more about upcoming titles? Then go read our most recent book preview. Want to help The Millions keep churning out great books... Continue reading at The Millions
[ The Millions | 2023-01-31 10:59:00 UTC ]
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As the shift to a younger readership is examined in Italy, Scholastic and LitWorld roll out a new format for World Read Aloud Day. The post Scholastic and LitWorld: A 24-Hour ‘World Read Aloud Day’ Event appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-01-26 08:47:42 UTC ]
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Talking about punishing parents, backstabbing besties, and book club breakups with guest Hugh Ryan Continue reading at Slate
[ Slate | 2023-01-24 20:00:00 UTC ]
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Here’s a quick look at some notable books—new release titles from Aleksandar Hemon, Priya Guns, Paul Harding, and more—that are publishing this week. Want to learn more about upcoming titles? Then go read our most recent book preview. Want to help The Millions keep churning out great books... Continue reading at The Millions
[ The Millions | 2023-01-24 10:59:00 UTC ]
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In 'Spare,' the Duke of Sussex attacks just about everything but the real source of his woes: the British monarchy itself. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-01-17 14:00:28 UTC ]
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