How Elf On The Shelf Went From Family Tradition To The Macy's Thanksgiving Day Parade

From self-publishing and selling out of the trunk of a car to millions of dollars in sales and a blue-sky spot in Macy's Thanksgiving Day Parade, the creators of Elf on the Shelf discuss how they packaged up a new American tradition. Innovators often have those “blue sky” moments, times where they close their eyes and conjure ideas on the grand scale. But for three business owners, the actual sky was the backdrop for their biggest dream: to see a 46-foot tall inflatable elf sailing through the air during the Macy’s Thanksgiving Day parade. Not just any old elf, though. Twins Christa Pitts and Chanda Bell and their mom Carol Aebersold wanted to see that North Pole scout from Elf on the Shelf become the first storybook character selected from an independent publisher fly in the parade since Beatrix Potter’s Peter Rabbit (self-published in 1901) sailed down Sixth Avenue on the way to Herald Square.Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2012-11-21 00:00:00 UTC ]
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On Memoir, Permission, and the Thorny Terrain of Writing About Family

Oftentimes, a reader asks what it’s like to publish a memoir with family members in it. How do you seek permission? What do you do when someone in your family protests your storytelling? Do you write it anyway? In this transmission, the radio delivers the questions as something else: Where is... Continue reading at Literrary Hub

[ Literrary Hub | 2024-05-06 08:53:35 UTC ]
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'Night Watch,' 'A Day in the Life of Abed Salama,' 'King' Among 2024 Pulitzer Prize Winners

Novelist Jayne Anne Phillips, journalist Nathan Thrall, and biographer Jonathan Eig were among the winners of the 108th annual Pulitzer Prizes in Journalism and in Arts and Letters, announced May 6. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-06 04:00:00 UTC ]
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It’s the last Free Comic Book Day at the place where it was created

Celebrate Free Comic Book Day one more time at Flying Colors Comics store in Concord, which is where Joe Field originally came up with the idea. Continue reading at Baltimore Sun

[ Baltimore Sun | 2024-05-02 16:09:44 UTC ]
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Free Comic Book Day 2024 Is This Saturday!

May the Fourth be with you as you celebrate Free Comic Book Day and pick up some of the 48 (!) free titles being offered this year. Continue reading at Book Riot

[ Book Riot | 2024-05-01 15:41:32 UTC ]
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The Best Children’s Book Deals of the Day for May 1, 2024

Jedi youngling adventures, anti-racism for kids, a disinformation toolkit, and more of today's best children's book deals. Continue reading at Book Riot

[ Book Riot | 2024-05-01 14:39:01 UTC ]
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Independent Bookstore Day 2024: 'An Indie Bookseller's Christmas'

For this year's Independent Bookstore Day, held on April 27, hundreds of indies across the country extended their celebration across the entire weekend as crowds crawled from one shop to the next, snapping up books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-29 04:00:00 UTC ]
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Book Riot’s YA Book Deals of the Day for April 27, 2024

Inspiration for youth activists, a dark (and delicious) serial killer story, a fairy tale with twists and turns, and more of today's best YA book deals. Continue reading at Book Riot

[ Book Riot | 2024-04-27 10:30:00 UTC ]
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Deals of the Day: April 26

LeasesStartup moving headquarters to Refinery at DominoAddress: 300 Kent Ave., BrooklynLandlord: Two Trees Management Co.Tenant: WhopLease size: 9,554 square feetAsset type: OfficeChildren’s book publisher inks Midtown South leaseAddress: 381 Park Ave. South, ManhattanLandlord: ATCO Properties... Continue reading at Crains New York

[ Crains New York | 2024-04-26 15:25:09 UTC ]
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Tomorrow is Indie Bookstore Day! So you should go to a bookstore.

🎵 It’s the moooost wonderfullll tiiiiime of the yeaaaar!🎵 That’s right, folks: tomorrow is perhaps the greatest book-related holiday on the calendar: Independent Bookstore Day! As I’ve been saying at the top of bookstore events at my local indie (where I moonlight as the events manager), every... Continue reading at Literrary Hub

[ Literrary Hub | 2024-04-26 14:15:13 UTC ]
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A Secret Letter to the KGB Turned A Lost Family History Into a Novel

Journalist Sasha Vasilyuk’s debut novel Your Presence Is Mandatory is a poignant look at the reverberating effects of war through the story of a Ukrainian World War II veteran’s struggle to hide a damaging secret for the sake of his family.  Vasilyuk’s book begins with death—the first chapter... Continue reading at Electric Literature

[ Electric Literature | 2024-04-25 11:00:00 UTC ]
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U.S. Book Show to Offer a Day of Education and Connection

The one-day event, produced by PW in cooperation with the AALA, is set for May 22 at NYU and will include a roundtable discussion featuring four publishing CEOs; a closing keynote by TikTok star and author Vivian Tu; and panels featuring such well-known industry players as Reagan Arthur, Dawn,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-25 04:00:00 UTC ]
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The Best Children’s Book Deals of the Day for April 24, 2024

Marker magic, rainforest discovery, Critter Club, a pangolin girl, and more of today's best children's book deals. Continue reading at Book Riot

[ Book Riot | 2024-04-24 14:45:32 UTC ]
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World Book Day: EU to Exclude Book Industry from Late Payment Regulations

Publishers and booksellers worked together to secure an exemption from the EU's late payment legislation, a decision that protects the publishing's unique business model. The post World Book Day: EU to Exclude Book Industry from Late Payment Regulations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-04-23 23:25:00 UTC ]
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Book Riot’s Deals of the Day for April 23, 2024

Celebrate World Book Day with this megalist of ebook deals, all for $3.99 or less! Continue reading at Book Riot

[ Book Riot | 2024-04-23 15:48:46 UTC ]
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The Best Children’s Book Deals of the Day for April 17, 2024

A guide to making friends with cats, a monster under the sink, an award-winning middle grade novel, and more of today's best kids' book deals. Continue reading at Book Riot

[ Book Riot | 2024-04-17 14:41:00 UTC ]
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Creativity and Cuervo: On Growing Up in My Family’s Liquor Store

The following is from Advocate: A Graphic Memoir of Family, Community, and the Fight for Environmental Justice by Eddie Ahn. _______________________________________________ Excerpted from Advocate: A Graphic Memoir of Family, Community, and the Fight for Environmental Justice, by Eddie Ahn;... Continue reading at Literrary Hub

[ Literrary Hub | 2024-04-17 08:54:48 UTC ]
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Book Riot’s YA Deals of the Day for April 13, 2024

Greek Mythology, a Magical Novel-in-Verse, a Swoony Rom-Com, and More of Today's Best YA Book Deals. Continue reading at Book Riot

[ Book Riot | 2024-04-13 10:30:00 UTC ]
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Book Riot’s Children’s Deals of the Day for April 10, 2024

The weird world of Wayside School, magical baking, a pasta disaster, and more of today's best children's book deals. Continue reading at Book Riot

[ Book Riot | 2024-04-10 15:06:59 UTC ]
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World Book Day: German Publishers Expect to Give Books to 1.1 Million Kids

The publishers and booksellers of Germany are developing a special 2024 World Book Day campaign for April 23. The post World Book Day: German Publishers Expect to Give Books to 1.1 Million Kids appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-04-08 20:04:30 UTC ]
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Book Riot’s YA Deals of the Day for April 6, 2024

A teen girl on the cusp of her bruja initiation, an investigator of the unexplained, terrifying technological possibilities, and more of today's best YA book deals. Continue reading at Book Riot

[ Book Riot | 2024-04-06 10:30:00 UTC ]
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