From self-publishing and selling out of the trunk of a car to millions of dollars in sales and a blue-sky spot in Macy's Thanksgiving Day Parade, the creators of Elf on the Shelf discuss how they packaged up a new American tradition. Innovators often have those “blue sky” moments, times where they close their eyes and conjure ideas on the grand scale. But for three business owners, the actual sky was the backdrop for their biggest dream: to see a 46-foot tall inflatable elf sailing through the air during the Macy’s Thanksgiving Day parade. Not just any old elf, though. Twins Christa Pitts and Chanda Bell and their mom Carol Aebersold wanted to see that North Pole scout from Elf on the Shelf become the first storybook character selected from an independent publisher fly in the parade since Beatrix Potter’s Peter Rabbit (self-published in 1901) sailed down Sixth Avenue on the way to Herald Square.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2012-11-21 00:00:00 UTC ]
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Stephen Colbert and Evie McGee Colbert once had a falling out over a spoon, but their new cookbook has them in the kitchen, with love, laughter, and the right utensils. Continue reading at The New York Times
[ The New York Times | 2024-09-15 09:03:46 UTC ]
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A YA twist on THE MIST, a Korean-inspired take on ALICE IN WONDERLAND, and more of today's best YA book deals. Continue reading at Book Riot
[ Book Riot | 2024-09-14 13:00:00 UTC ]
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A celebration of kids and their dogs, a monster-hunting girl, and more of today's best children's book deals. Continue reading at Book Riot
[ Book Riot | 2024-09-11 14:46:00 UTC ]
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At the beginning of Khuê Phạm’s debut novel Brothers and Ghosts, translated by Charles Hawley and Daryl Lindsey, the narrator makes a confession: “I don’t know how to pronounce my own name.” It’s not something you hear often and something unimaginable for many. But for Kiều, the young Vietnamese... Continue reading at Electric Literature
[ Electric Literature | 2024-09-10 11:00:00 UTC ]
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A pair of sequels to hot YA titles, a nine-tailed fox, the truth of Lizzie Borden, and more of today's best YA book deals. Continue reading at Book Riot
[ Book Riot | 2024-09-07 13:00:00 UTC ]
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Learn about the life of the first Black woman to be nominated to the Supreme Court, as well as hear from women around the globe in this week's nonfiction book talk. Continue reading at Book Riot
[ Book Riot | 2024-09-06 15:00:00 UTC ]
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Risko, the cofounder and publisher of 'Shelf', will leave the bookselling trade newsletter on September 6, leaving Mutter, its editor-in-chief, full owner of the company. As a result, Matt Baldacci is being promoted to publisher, and Neil Strandberg to CEO. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-05 04:00:00 UTC ]
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Get crafty, get a little frightened, and get a little hungry with these excellent book deals in picture books and middle grade books. Continue reading at Book Riot
[ Book Riot | 2024-09-04 14:00:00 UTC ]
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While you can do pretty much anything on your phone or tablet, sometimes having a dedicated device is the way to go. Opting for an ereader can help reduce eye strain compared with looking at a smartphone screen for hours on end. The battery will last longer too, and you won't have notifications... Continue reading at Engadget
[ Engadget | 2024-09-03 14:56:49 UTC ]
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Although the holiday weekend has come to a close, some Labor Day sales are still available. Historically, Labor Day isn't a boon for tech deals but there are always a few decent ones that pop up, particularly in the outdoor tech space. Labor Day sales often overlap with back-to-school sales as... Continue reading at Engadget
[ Engadget | 2024-09-03 14:30:14 UTC ]
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Except for a brief period, a few years ago. My wheels had finally found the ruts of a writer’s path: I had a viral essay and New York Times bylines. I had kneeled before Poets & Writers with a writing book and been tapped by their sword on my shoulder, included on their Best Books […] The... Continue reading at Electric Literature
[ Electric Literature | 2024-09-03 11:10:00 UTC ]
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Before starting his culinary career, acclaimed chef Marc Murphy wasn't sure if he would be able to find a job that he would actually be good at."I'm very dyslexic. I had a hard time staying in school," he said. "I ended up cooking because I knew I didn't have to read or write."Murphy's life in... Continue reading at Crains New York
[ Crains New York | 2024-09-03 10:03:04 UTC ]
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The inaugural title from Salty Days Media, a new partnership-driven publishing company from America's Test Kitchen vet Sara Domville, is slated for October 1. 'Our American Dream Cookbook' is a collaboration with Samuel Adams’ philanthropic program Brewing the American Dream. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-03 04:00:00 UTC ]
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The government launched a ‘work style reform’ campaign that promotes shorter hours and other flexible arrangements along with overtime limits and paid annual leave. Japan, a nation so hardworking its language has a term for literally working oneself to death, is trying to address a worrisome... Continue reading at Fast Company
[ Fast Company | 2024-09-02 14:15:57 UTC ]
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ANASTASIA in space, the popular girl at school is found dead, and more of today's best YA book deals. Continue reading at Book Riot
[ Book Riot | 2024-08-31 13:00:00 UTC ]
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A Heist Rom-Com, Fated Love, a Sports Romance, GMA Book Club Pick, and More of Today's Best Romance Book Deals Continue reading at Book Riot
[ Book Riot | 2024-08-28 16:23:00 UTC ]
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Former Barnes & Noble chair Leonard Riggio, powerhouse of modern bookselling, has died at 83, his family says Continue reading at ABC News
[ ABC News | 2024-08-27 17:25:53 UTC ]
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It’s almost Labor Day so the sales have started to trickle in. Here’s a cool one. A whole bunch of Lego sets are on sale for 25 percent off from, uh, Barnes & Noble. That may not make sense on paper, but we assure you that these discounts are very real. It’s tough to pick the “best”... Continue reading at Engadget
[ Engadget | 2024-08-26 15:23:20 UTC ]
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Blood magic, a romantic thriller, fearsome water serpents, and more of today's best YA book deals. Continue reading at Book Riot
[ Book Riot | 2024-08-24 13:00:00 UTC ]
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An expanded Abu Dhabi International Book Fair, says Dr. Ali Bin Tamim, will help expand educational programming and book sales figures. The post Abu Dhabi International Book Fair Extended to 10 Days appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-08-22 22:25:41 UTC ]
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