How Elf On The Shelf Went From Family Tradition To The Macy's Thanksgiving Day Parade

From self-publishing and selling out of the trunk of a car to millions of dollars in sales and a blue-sky spot in Macy's Thanksgiving Day Parade, the creators of Elf on the Shelf discuss how they packaged up a new American tradition. Innovators often have those “blue sky” moments, times where they close their eyes and conjure ideas on the grand scale. But for three business owners, the actual sky was the backdrop for their biggest dream: to see a 46-foot tall inflatable elf sailing through the air during the Macy’s Thanksgiving Day parade. Not just any old elf, though. Twins Christa Pitts and Chanda Bell and their mom Carol Aebersold wanted to see that North Pole scout from Elf on the Shelf become the first storybook character selected from an independent publisher fly in the parade since Beatrix Potter’s Peter Rabbit (self-published in 1901) sailed down Sixth Avenue on the way to Herald Square.Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2012-11-21 00:00:00 UTC ]
News tagged with: #business owners #chanda bell #beatrix potter

Other Publishing stories related to: 'How Elf On The Shelf Went From Family Tradition To The Macy's Thanksgiving Day Parade'


A Secret Letter to the KGB Turned A Lost Family History Into a Novel

Journalist Sasha Vasilyuk’s debut novel Your Presence Is Mandatory is a poignant look at the reverberating effects of war through the story of a Ukrainian World War II veteran’s struggle to hide a damaging secret for the sake of his family.  Vasilyuk’s book begins with death—the first chapter... Continue reading at Electric Literature

[ Electric Literature | 2024-04-25 11:00:00 UTC ]
More news stories like this | News stories tagged with: #electric literature #debut novel


U.S. Book Show to Offer a Day of Education and Connection

The one-day event, produced by PW in cooperation with the AALA, is set for May 22 at NYU and will include a roundtable discussion featuring four publishing CEOs; a closing keynote by TikTok star and author Vivian Tu; and panels featuring such well-known industry players as Reagan Arthur, Dawn,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book show #one-day event #publishing ceos #closing keynote #industry players #reagan arthur #tanya mckinnon #dominique raccah


The Best Children’s Book Deals of the Day for April 24, 2024

Marker magic, rainforest discovery, Critter Club, a pangolin girl, and more of today's best children's book deals. Continue reading at Book Riot

[ Book Riot | 2024-04-24 14:45:32 UTC ]
More news stories like this | News stories tagged with: #book deals #children's book #children’s book


World Book Day: EU to Exclude Book Industry from Late Payment Regulations

Publishers and booksellers worked together to secure an exemption from the EU's late payment legislation, a decision that protects the publishing's unique business model. The post World Book Day: EU to Exclude Book Industry from Late Payment Regulations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-04-23 23:25:00 UTC ]
More news stories like this | News stories tagged with: #world book #book industry


Book Riot’s Deals of the Day for April 23, 2024

Celebrate World Book Day with this megalist of ebook deals, all for $3.99 or less! Continue reading at Book Riot

[ Book Riot | 2024-04-23 15:48:46 UTC ]
More news stories like this | News stories tagged with: #ebook deals #world book


Creativity and Cuervo: On Growing Up in My Family’s Liquor Store

The following is from Advocate: A Graphic Memoir of Family, Community, and the Fight for Environmental Justice by Eddie Ahn. _______________________________________________ Excerpted from Advocate: A Graphic Memoir of Family, Community, and the Fight for Environmental Justice, by Eddie Ahn;... Continue reading at Literrary Hub

[ Literrary Hub | 2024-04-17 08:54:48 UTC ]
More news stories like this | News stories tagged with: #environmental justice #eddie ahn #graphic memoir


Book Riot’s YA Deals of the Day for April 13, 2024

Greek Mythology, a Magical Novel-in-Verse, a Swoony Rom-Com, and More of Today's Best YA Book Deals. Continue reading at Book Riot

[ Book Riot | 2024-04-13 10:30:00 UTC ]
More news stories like this | News stories tagged with: #ya deals #greek mythology #ya book


Book Riot’s Children’s Deals of the Day for April 10, 2024

The weird world of Wayside School, magical baking, a pasta disaster, and more of today's best children's book deals. Continue reading at Book Riot

[ Book Riot | 2024-04-10 15:06:59 UTC ]
More news stories like this | News stories tagged with: #book deals #weird world #children's book


Book Riot’s YA Deals of the Day for April 6, 2024

A teen girl on the cusp of her bruja initiation, an investigator of the unexplained, terrifying technological possibilities, and more of today's best YA book deals. Continue reading at Book Riot

[ Book Riot | 2024-04-06 10:30:00 UTC ]
More news stories like this | News stories tagged with: #ya deals #ya book


Religious Traditions Enter a New Spiritual Era

New books for spiritual and religious readers alike suggest the need for a deeper understanding of core tenets, a more inclusive theology, or expanded principles and practices for those who remain affiliated with religion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #deeper understanding


Why you should read some Samuel Delany today (and every day).

Today Samuel Delany–inventor/expander of several galaxies–turns 82. And I for one would like to throw some birthday love towards this greatest of octogenarians. Known for his high-concept science fiction and his sharp theories on social contact, Delany’s canon spans genres and generations. I... Continue reading at Literrary Hub

[ Literrary Hub | 2024-04-01 17:53:48 UTC ]
More news stories like this | News stories tagged with: #science fiction


Book Riot’s Children’s Deals of the Day for March 27, 2024

Twintuition, Mister Rogers poetry, dragon school, and more of today's best children's book deals! Continue reading at Book Riot

[ Book Riot | 2024-03-27 15:19:32 UTC ]
More news stories like this | News stories tagged with: #book deals #children's book


Children’s Book Rights: Bologna’s Fourth ‘Kids Licensing Days’ Conference

Many trade visitors packing for the Bologna Children's Book Fair will be at conference sessions in the 'International Kids Licensing Days' series. The post Children’s Book Rights: Bologna’s Fourth ‘Kids Licensing Days’ Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-22 21:31:02 UTC ]
More news stories like this | News stories tagged with: #bologna children #post children #conference appeared #book rights #book fair #children’s book #children's book


Book Riot’s Deals of the Day for March 22, 2024

An anthology of speculative fiction by people of color, the bird that was Mozart's pet, a mischievous cat helps solve a mystery, and more of today's best book deals. Continue reading at Book Riot

[ Book Riot | 2024-03-22 14:51:12 UTC ]
More news stories like this | News stories tagged with: #book deals #speculative fiction #anthology


Book Riot’s Children’s Deals of the Day for March 20, 2024

Pout-Pout Fish's Easter, choose your own Oregon trail, pies with the secrets of the universe, and more of today's best children's book deals. Continue reading at Book Riot

[ Book Riot | 2024-03-20 15:02:36 UTC ]
More news stories like this | News stories tagged with: #book deals #children's book


Deals of the Day: March 19

LeasesPrivate equity firm takes space on Park AvenueAddress: 277 Park Ave., ManhattanLandlord: The Stahl OrganizationTenant: Arsenal Capital ManagementLease size: Approx. 47,000 square feetAsset type: OfficeBrokers: Newmark's Josh Friedman and Neil Goldmacher represented the tenant. Cushman... Continue reading at Crains New York

[ Crains New York | 2024-03-19 17:07:33 UTC ]
More news stories like this | News stories tagged with: #schuster