Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the end of the day. This trend is reflected across streaming […] Continue reading at 'Digiday'
[ Digiday | 2023-12-14 15:56:06 UTC ]
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Target's taking kids and grown-ups alike on a "holiday odyssey," one that brings shopping and storytelling together in digitally fueled new ways. The Minneapolis-based retailer's 2015 campaign from 72andSunny is rooted in a digital children's book narrated by actor Neil Patrick Harris. The... Continue reading at AdWeek
[ AdWeek | 2015-11-13 00:00:00 UTC ]
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While most publishers are trying to figure out how to get video shorter to distribute on platforms like Facebook and Snapchat, The Economist is betting on a long-form approach. Its 4-month-old, 10-person video division, called The Economist Fi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-28 00:00:00 UTC ]
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Sales were up by an average of 30% during this year’s Books Are My Bag celebration, making 2015 the “most successful” year for the campaign yet. Continue reading at The Bookseller
[ The Bookseller | 2015-10-28 00:00:00 UTC ]
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Waterstones has said its 'Buy Books For Syria' campaign has already been a “great success” after first few days. While the company could not yet give sales figures for how many titles customers had been bought under the appeal, Sandra Taylor, head of PR and events at Waterstones, said it... Continue reading at The Bookseller
[ The Bookseller | 2015-10-06 00:00:00 UTC ]
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Publisher Top Right to move business-to-business brands including Drapers, Retail Week and Nursing Times out of print over the next 12 to 18 monthsThe owner of magazines including fashion industry bible Drapers, Retail Week and Nursing Times is to stop producing print editions as the business... Continue reading at The Guardian
[ The Guardian | 2015-10-05 00:00:00 UTC ]
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Leverages 'engagement player' tech from Selectable Media deal. The post Fitness Magazine Launches Digital Video Channel SweatTV appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-09-02 00:00:00 UTC ]
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A simple WordPress blog named #NoHaceFaltaPapel didn’t exist a year ago. Well now it’s a publishing company whose El Español is responsible for the largest crowdfunding campaign for journalism to date. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-26 00:00:00 UTC ]
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Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action. Social platform BumeBox started hosting live Facebook chats for brands like VH1 and Discovery Channel back in October, as an alternative to the Twitter... Continue reading at AdWeek
[ AdWeek | 2015-07-17 00:00:00 UTC ]
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Fauzia Burke and Kristen Frantz offered an hour of genial and common sense advice about using social media to build your brand online. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-30 00:00:00 UTC ]
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The combined print and ebook sales of U.K. publishers fell by 2% in 2014, to £3.3 billion, according to the new edition of the Publishers Association Statistics Yearbook. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-08 00:00:00 UTC ]
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In advance of the fourth annual Digital Content NewFronts, Adweek, in partnership with the Interactive Advertising Bureau, convened a panel of five industry thought leaders to discuss the challenges and opportunities Web- and mobile-based video pose for traditional media companies, digital... Continue reading at AdWeek
[ AdWeek | 2015-04-27 00:00:00 UTC ]
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On Thursday YouTube celebrated the 10th anniversary of the first video being uploaded to what would become the preeminent online video service. And Facebook crashed the party.Facebook announced on Thursday a branded-video program called Anthology that will have publishers and digital video... Continue reading at Advertising Age
[ Advertising Age | 2015-04-23 00:00:00 UTC ]
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By Ellen Harvey I t's difficult to discuss the future of the publishing business without at some point mentioning the words "mobile" and "video." Mobile devices have become the medium of choice for consuming... Continue reading at Publishing Executive
[ Publishing Executive | 2015-04-01 00:00:00 UTC ]
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Watch highlights from the opening panel session at the Changing Media Summit 2015 Speaking at the Guardian Changing Media Summit 2015, a panel of leaders from Hearst Magazines, the Financial Times, Guardian News & Media, Johnston Press and FremantleMedia, describe how their businesses are... Continue reading at The Guardian
[ The Guardian | 2015-03-24 00:00:00 UTC ]
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The interactive portion of the South by Southwest festival in Austin may be over, but that doesn't mean that digital media brands have packed up their bags. Several digital-facing companies and publishers have decided to activate outside the traditional period reserved for their wares, further... Continue reading at AdWeek
[ AdWeek | 2015-03-21 00:00:00 UTC ]
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When the spin-off of its college division is completed later this year, Barnes & Noble plans to sell both print and digital books, B&N Inc. CEO Mike Huseby told analysts during a conference call last week to discuss third-quarter results. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-13 00:00:00 UTC ]
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Philip Pullman’s His Dark Materials series is released today (5th March) in ebook format for the first time. Penguin Random House, which owns the digital rights to the trilogy, is publishing Northern Lights, The Subtle Knife and The Amber Spyglass as ebooks, priced at £5.49 each. It is also... Continue reading at The Bookseller
[ The Bookseller | 2015-03-06 00:00:00 UTC ]
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William Morrow's line of digital-first mystery titles, Witness Impulse, has broken a sales milestone: its books have sold over 1 million copies in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-05 00:00:00 UTC ]
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Alma Books has ordered a 15,000-copy reprint of Travelling to Infinity after demand soared following the film version’s triumph at the Baftas on Sunday (8th February). Travelling to Infinity is the memoir by Jane Hawking based on the inside story of her marriage to Stephen Hawking, which... Continue reading at The Bookseller
[ The Bookseller | 2015-02-13 00:00:00 UTC ]
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Head of Zeus has launched a “fully immersive, story driven” digital marketing campaign to mark the release of Jonathan Holt’s The Abduction in paperback. The novel is the second in the Carnivia thriller trilogy, and the marketing campaign will be hosted on the Carnivia website, with Head of... Continue reading at The Bookseller
[ The Bookseller | 2014-10-30 00:00:00 UTC ]
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