How Bookshop Windows Can Support Digital Promotion Campaigns

Dressing bookshop windows is a dying art, but if done with a sense of theatre, it can be a stepping stone to a digital campaign – one that the public unknowingly runs for you. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2013-03-08 00:00:00 UTC ]
News tagged with: #bookshop windows #stepping stone #digital campaign

Other Publishing stories related to: 'How Bookshop Windows Can Support Digital Promotion Campaigns'


Independent Bookstore Day 2023 Thrived on Passport Promotions

Across the country this weekend, independent bookstores once again celebrated Independent Bookstore Day, this year on April 29. Some bookselling scenes began the lead-up to the celebration even earlier, with "passport" promotions that offered customers discounts after visiting a certain number... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookstores #independent bookstore #bookstore day


Right to Read Act Revived In Effort to Support Librarians and School Libraries

Among its provisions, the bill would ensure all U.S. students have access to a school library staffed by a certified school librarian and would extend liability protections to teachers and school librarians. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #school libraries #school librarians


Freedom to Read Supporters Say It's Time to Get Louder

At an American Booksellers for Free Expression session, panelists discussed different approaches booksellers can take to fight book bans. Among the ideas floated were outreach to government officials, creating library-style “request for reconsideration of materials forms,” and improving Banned... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #american booksellers #government officials


Nick Johnson, influential digital media ad leader, dies at 55

Ad world shares memories about Johnson's legacy from the early online publishing world to the creator economy. Continue reading at Advertising Age

[ Advertising Age | 2023-04-20 18:45:34 UTC ]
More news stories like this | News stories tagged with: #creator economy #online publishing #digital media


The National Enquirer Unveils Its First-Ever Digital Advertising Strategy

Long a fixture of checkout queues and newsstand kiosks, the celebrity news publisher The National Enquirer will soon bring its salacious storytelling online for the first time in its 96-year-old history. The publisher, along with its sister sites Globe, National Examiner and The National... Continue reading at AdWeek

[ AdWeek | 2023-04-20 11:59:40 UTC ]
More news stories like this | News stories tagged with: #national enquirer #digital age #news publisher


As London Book Fair Opens: Authors Seed a ‘Tree to Me’ Campaign

Authors are asking their publishers in the UK 10 questions about the climate crisis and what it takes to get a book from the 'Tree to Me.' The post As London Book Fair Opens: Authors Seed a ‘Tree to Me’ Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-04-18 05:42:45 UTC ]
More news stories like this | News stories tagged with: #campaign appeared #climate crisis #london book fair


Digital conglomerate buys right-wing app Parler

The digital media conglomerate Starboard said Friday it purchased the conservative social media site Parler and will temporarily take down the app as it undergoes a “strategic assessment.” Continue reading at ABC News

[ ABC News | 2023-04-14 20:47:19 UTC ]
More news stories like this | News stories tagged with: #digital media


Bookselling Spotlight: The Neverending Bookshop

We talk with Annie Carl, founder of the Neverending Bookshop in Edmonds, Wash., a community bookstore that focuses on genre titles and children’s and YA. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bookselling spotlight #community bookstore #bookstore #bookshop


Behind Church & Dwight's approach to digital growth and value pricing

Chief Digital Growth Officer Surabhi Pokhriyal on navigating CTV, digital media and marketing during inflationary times for the maker of Arm & Hammer, Trojan condoms and more. Continue reading at Advertising Age

[ Advertising Age | 2023-03-29 09:00:00 UTC ]
More news stories like this | News stories tagged with: #digital growth #arm hammer #digital media


Is Controlled Digital Lending on Borrowed Time?

At a long-awaited hearing last week, a federal judge sounded skeptical of the Internet Archive’s program to scan and lend library books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #borrowed time #internet archive


Taoist rituals via video call and Tarot readings over WeChat: China’s spiritual market is going digital

Digital media is facilitating spiritual practices in China, leading to the emergence of new online cultures and businesses. Continue reading at The Conversation

[ The Conversation | 2023-03-21 02:59:12 UTC ]
More news stories like this | News stories tagged with: #video call #digital media


With Budget Deadline Looming, Library Supporters Urge Congress to #FundLibraries

ALA officials are urging library advocates in every congressional district to ask their representatives to cosign letters in support of critical library programs. With an abbreviated process this year, the House deadline for signatures is March 20. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
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Who will buy this little Welsh bookshop, which comes complete with hundreds of books?

Attention book lovers yearning to get out of Dodge: a down-on-its-luck bookstore in the Welsh mining town of Blaenavon (population 6,055) is headed to (online) auction next week, with bidding to open at the low low price of £72,000. Sure, it needs some work. But it comes with all the books, and... Continue reading at Literrary Hub

[ Literrary Hub | 2023-03-01 15:27:18 UTC ]
More news stories like this | News stories tagged with: #online auction #bookstore


Small Press Distribution Launches GoFundMe to Support New Operating Model

One of the few remaining distributors specializing in distributing independent publishers has launched a GoFundMe campaign to help underwrite a plan to close a warehouse, partner with other distributors, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #operating model #gofundme campaign


Face to Face: Why Houston was key to building ad tech business Direct Digital Holdings

The founders of this Houston digital media company focus on an underserved market. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2023-02-27 20:46:59 UTC ]
More news stories like this | News stories tagged with: #digital media


Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2023

Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday

[ Digiday | 2023-02-10 05:01:00 UTC ]
More news stories like this | News stories tagged with: #$7 million #media landscape #digital media


3 Super Bowl Advertisers Winning the Digital Content Game

Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun, snackable and highly visual. With Super Bowl 57 quickly approaching, Big Game advertisers--who spent... Continue reading at AdWeek

[ AdWeek | 2023-02-08 19:41:19 UTC ]
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Tinuiti’s Q4 digital ads report shows soft pricing but promise for performance channels

Tinuiti's analysis of fourth-quarter activity shows most corners of the digital media landscape saw less than stellar financial results. Continue reading at Digiday

[ Digiday | 2023-02-02 05:01:00 UTC ]
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Sabaa Tahir's Printz Win: Disneyland and an Emotional Support Cat

Sabaa Tahir, author of the YA novel 'All My Rage,' knows for sure that her fateful Zoom call from the Printz committee came on Tuesday, January 24, because the following day she went to Disneyland with her family; the novel, which tells the story of a working-class Pakistani American family in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sabaa tahir #ya novel


U.S. Justice Department, 8 states sue Google over digital ad dominance

The U.S. Department of Justice and eight states, including California, filed suit against Google in a Virginia federal court on Tuesday, claiming that the company illegally used its market powers to dominate Internet advertising. In a court filing originally reported on by CNN, the DOJ... Continue reading at PC World

[ PC World | 2023-01-24 19:39:28 UTC ]
More news stories like this | News stories tagged with: #higher quality #ad business #header bidding #small businesses #publishers make