How Bookshop Windows Can Support Digital Promotion Campaigns

Dressing bookshop windows is a dying art, but if done with a sense of theatre, it can be a stepping stone to a digital campaign – one that the public unknowingly runs for you. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2013-03-08 00:00:00 UTC ]
News tagged with: #bookshop windows #stepping stone #digital campaign

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Amazon Books’ Fantastical Campaign Aims to Inspire Reading in the Scrolling Era

Many people may have forgotten that before it became a tech and ecommerce behemoth, Amazon started as an online bookseller in 1994. Nearly three decades later, Amazon is celebrating the roots of its business with a major campaign for its books division. The goal of the campaign, titled "That... Continue reading at AdWeek

[ AdWeek | 2022-07-25 13:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon books #online bookseller #books division #bookseller


Diana Kennedy, cookbook author who promoted Mexican cuisine, dies at 99

In defense of authenticity, she influenced generations of chefs and deplored Americans’ fast-food experience of wan tacos and overseasoned enchiladas. Continue reading at The Washington Post

[ The Washington Post | 2022-07-24 17:44:03 UTC ]
More news stories like this | News stories tagged with: #cookbook author #influenced generations #cookbook


HarperCollins workers are on strike today (and collecting donations for support).

More than 200 unionized HarperCollins employees are on strike today following months of contract negotiations, which began in December 2021 and which, they say, have not yielded a fair agreement for workers. HarperCollins, based in New York City—where the median rent recently reached $4,000 a... Continue reading at Literrary Hub

[ Literrary Hub | 2022-07-20 15:00:15 UTC ]
More news stories like this | News stories tagged with: #contract negotiations #fair agreement #york city— #harpercollins


Kickstarter Campaign Makes 'Peculiar Tastes' a Broad Success

A six-book erotica series, launched by the hosts of the 'Bonkers Romance' podcast, has shattered its initial funding goals, raising roughly 35 times what its creators initially hoped, with weeks still to go in its campaign. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-18 04:00:00 UTC ]
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S&S Launches Banned Books Promotion for Bookstores

In response to growing book censorship, Simon & Schuster has launched a “Read banned books!” promotion that provides information on challenged titles, in-store displays, and social media materials. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-30 04:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster #challenged titles


Campaign wins online B2B brand and editorial team of year at AOP Awards

Haymarket Business Media won another two prizes, including best B2B digital publishing company. Continue reading at Media Week

[ Media Week | 2022-06-16 07:59:53 UTC ]
More news stories like this | News stories tagged with: #editorial team #digital publishing


As Digital Comics Surge, Comics Plus Takes Off in Schools and Libraries

The digital comics service has been reborn under "mission-driven" upstart LibraryPass. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-16 04:00:00 UTC ]
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The Ever-Shifting Challenge of Promoting Literature in Translation

An industry roundtable, held at the Multipli Forti literary festival in New York on June 6, addressed how independent publishers can get works of translated literature to readers in an era marked by media saturation and increased dominance by major companies over the book business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #independent publishers #translated literature #book business #literary festival


Media Buying Briefing: Sustainability once again takes center stage across digital media

Some digital media buyers are focusing on reducing the impact on the environment of digital marketing, even though clients aren't yet asking for that rigor. The post Media Buying Briefing: Sustainability once again takes center stage across digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-06-06 04:01:00 UTC ]
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Toyota and Remezcla Partner for a Campaign That Examines Latinx Expression

As authentic representation in advertising remains a critical industry talking point, some brands and platforms are partnering to offer a real understanding of Latinx culture. As part of its ongoing multicultural outreach effort, Toyota is continuing its 13-year collaboration with Latin digital... Continue reading at AdWeek

[ AdWeek | 2022-06-02 20:51:12 UTC ]
More news stories like this | News stories tagged with: #digital media


Outside Inc. Lays Off 15% of Staff as It Transitions to Digital

Outside Inc. told staff on Friday that it would be laying off around 15% of its 580-person workforce--between 85 to 90 people--as the bundled publisher continues its transition to a primarily digital company, the Denver Business Journal reported Friday. The media company, which is composed of 36... Continue reading at AdWeek

[ AdWeek | 2022-05-21 00:26:05 UTC ]
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Amazon’s massively upgraded Fire 7 tablet finally supports USB-C charging

Lingering Micro-USB ports are the bane of consumer electronics. Every time I see an allegedly “new” gadget with one of those fragile, asymmetrical charging tips I cringe. Following in the footsteps of its Kindle e-readers, Amazon is updating its phenomenally popular base model Fire Android... Continue reading at PC World

[ PC World | 2022-05-18 14:09:54 UTC ]
More news stories like this | News stories tagged with: #battery life #video playback #extra $20 #vibrant colors #kindle


More than 25 Organizations Join ALA's 'Unite Against Book Bans' Campaign

“Our partners and supporters are critical in moving the needle to ultimately bring an end to book bans," said Deborah Caldwell-Stone, director of the ALA’s Office for Intellectual Freedom. “It’s time that policymakers understand the severity of this issue.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book bans #intellectual freedom


Guardian wins Amnesty media award for best use of digital media

Award given for the interactive reconstruction of the moment Israeli forces hit a residential tower block in GazaThe Guardian has won a prestigious Amnesty media award for the interactive reconstruction Countdown to the airstrike: the moment Israeli forces hit al-Jalaa tower, Gaza, showing the... Continue reading at The Guardian

[ The Guardian | 2022-05-06 10:11:30 UTC ]
More news stories like this | News stories tagged with: #digital media


France’s ‘Digital Barometer’: 27 Percent Trying Audiobooks

The new study from France's publishers indicates that French audiobook fans are moving from CDs and tape to digital audio. The post France’s ‘Digital Barometer’: 27 Percent Trying Audiobooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-05-05 01:45:20 UTC ]
More news stories like this | News stories tagged with: #post france #audiobooks appeared #digital audio #audiobook


Amazon's Kindle will finally add epub support

It only took about 15 years, but Amazon’s Kindle will finally support the ePub format. First spotted by Good E-Reader, Amazon updated its Kindle section with the news that the Send to Kindle function will convert ePub files to a format that can be opened on the e-reader. The update is scheduled... Continue reading at Engadget

[ Engadget | 2022-05-03 00:25:01 UTC ]
More news stories like this | News stories tagged with: #kindle store #kindle owners #ebook format #ebook library #ebooks #kindle


Ukraine: A Call to Buy Rights to Support Publishers

Oleksander Afonin presents 'Books from Ukraine,' asking the world book publishing industry to support Ukrainian publishers. The post Ukraine: A Call to Buy Rights to Support Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-22 14:28:23 UTC ]
More news stories like this | News stories tagged with: #post ukraine #support publishers #world book


Place History: How an L.A. bookshop became the house bar of a literary golden age

L.A. transplant Stanley Rose's short-lived 1930s bookstore and boozy backroom became a literary haven for Chandler, Fante, Faulkner, West and many more. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-04-14 13:00:44 UTC ]
More news stories like this | News stories tagged with: #place history #literary haven #bookstore #bookshop


Springer Nature Beefs Up Its Hay Festival Programming Support

The scholarly publishing company Springer Nature presents several events in environmentally relevant work at Hay. The post Springer Nature Beefs Up Its Hay Festival Programming Support appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-12 21:10:53 UTC ]
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Shelf Talkers: The Bookshop in East Nashville, Tennessee

Shelf Talkers is a new series at Lit Hub where booksellers from independent bookstores around the country share their favorite reads of the moment. Here are recommendations from the staff at The Bookshop, a store in East Nashville, Tennessee, founded in 2016. * Kyle Lucia Wu, Win Me Something... Continue reading at Literrary Hub

[ Literrary Hub | 2022-04-11 08:51:17 UTC ]
More news stories like this | News stories tagged with: #lit hub #independent bookstores #favorite reads #tin house #bookshop